Product Reviews Rated 4.17 out of 5 stars
92 Reviews
Most Helpful Positive Review Platinum is the best purple shampoo alternative EVER So let me start out by saying this product is great for touching up your professional color. If your hair isn't professionally done, lightened, or a light blonde, it may not work for you. My stylist recommended this instead of overtone to maintain my rose gold. The rose gold color does get a bit pinky, and less of a natural pastel that I wanted on my own. I also purchased the platinum and it is probably one of my favorite products EVER. I'm throwing out my purple shampoo. So this is a co-wash, you use it instead of of shampoo conditioner. You put it in and leave it on for the desired intensity of color. I have done anything from putting it on and washing it out to about 6 minutes and I love all the results. If you are a blonde, BUY THE PLATINUM! It is gorgeous. I don't like a strong rose gold color, so I really love 1 pump of the rose gold mixed with 2 pumps of the platinum for just a creative color mix. Since I like a barely there pastel, I use this every time I was or every other time and I have super soft hair with a fresh out of the salon look. I bought the grey too on sale and haven't tried it yet, but I'm excited when I transition away from the rose gold. I'm sure all the colors are amazing if your hair is light enough.
Most Helpful Critical Review Average color Works alright for color deposit between salon visits.
Pro: easy to use, doesn't stain skin too bad, depending on colors used. Noticeable color deposit after one use, It does take multiple uses to get enough color to look vibrant. So far no color transfer from hair to fabrics (at least when dry). Used on dark brown hair with lighter balayage with red/ purple mix for a burgundy color.
Cons: It says that it will last 10-15 washes, but that's not true in my case. Most of the color washed out after 1 normal wash with a Quality brand color protecting system. Has a very strong smell (almost like pot) that last for a long time. Clean up spills of product right away, will stain surfaces.
If looking for something temporary, or to try multiple colors out, this would be a good product.
Reviewed by 92 customers Holy grail of rose golds (kind of more dusty rose?) 5
LC from Denver, CO
Great for shower use, great to use on dry hair and rinse for more bold color deposit - it's my go-to and my hair stylist approves ❤️
Major Amounts of Hair Loss 3
LmL from Northeast Pennsylvania
I could cry, lost so much hair after using this. buyer beware.
Wonderful product….does what it says 5
Tiffany from Falls Church, VA
I have bleached blonde African American curls and wanted my whole head purple for a photo shoot. I tried another product that was a leave in color gel and it was not vibrant enough (plus, the color transfer was awful). Picked this up and was so happy with the results. Beautiful color, didn't stain my hands, smells delicious, and doesn't come off on my pillow case like other colors do (I still wear a scarf just in case). Can't wait to try other colors.
42 yr old male, 1/4 graying natural redhead 5
Russell from WA state
I bought the copper clenditioner about 3 weeks ago and I finally said let's do this, as I was afraid to because of what it might do if it goes badly. I am pleasantly surprised by the results, the graying hair is "coppered" and blended in lightly with my natural color. I had the product on for about 8 minutes total, so I will go 12 minutes next time. It looks completely natural on me. This was my first time "dying" my hair, and i like this product. Easy to use. Hopefully this was not tested on animals prior to being released.
Incredible! Ignore the bad reviews 5
Jill from Long Island, NY
I'm baffled by the bad reviews. This product is very conditioning and moisturizing. I used to buy the smaller bottle of the purple. The color deposits the more you use it. I have not experienced anything negative from this! My hair is normally super dry and bleach blonde and this product is fantastic for it. Keeps me from having to go to the salon to keep touching up my toner. Well worth the money. This product can feel heavy on the hair if you have thin/fine hair though
Works wonders 5
Blue from PA
This brand has to be my all time fav for dying hair. The color lasts longer than most semi-permanent brands that I've used, and I don't feel the need to dye it as often. 12/10 would recommend to any beginners or long time hair dyers!
Doesn't do anything for my color, but makes my hair soft! 2
Katerina from Virginia
I bought the big liter for platinum hair and to be completely honest, I didn't see a difference in my color when I would use this. I also got the Keracolor spray and nothing. It did make my hair super soft! But I prefer other toning items my hair stylist recommended at 1/3 the price!
This stuff works! 5
Cat from Irving, Tx
After a LONG search and trial and error with products, finally, this is the one! Look no further for your Dream silver hair! It gets better every time we used it!
I probably would buy this again when I run out. 5
Lula from Dallas, Texas
I use this product first then follow it up by using the Pantene radiant color shine afterwards. Since it will stain your hands I highly recommend using gloves. I was a little nervous about using this in the bathtub but surprisingly it didn't stain the bathtub at all! Before I conclude this, it does say in the back that you may have a reaction to the product. However, for me I didn't have a single reaction and let me tell you, I'm pretty sensitive to a lot of face products and stuff. Anyways the bottom line is that I highly recommend this product!
Repeat purchaser💕 5
Sherri from Southeast Texas
I LOVE Keracolor! Rose Gold on my Blonde highlights is Lovely applied to my bright red hair. Extremely happy how soft and pretty my hair is after use. I apply to dry hair then shower, shampoo and rinse. Very pleased.
BEWARE! 3
Ashley from Sevierville, Tennessee
I've been bouncing between this the color-clenditioner and the regular non-color clenditioner for the past year 1/2 to 2 years now, I've not put a regular shampoo or conditioner in my color treated hair in almost 2 years now. I have always had major hair loss, but nothing where you can see thining or bald spots. I've noticed since using this clenditioner that I've had 3x more hair loss, I'm here now having my 8 week hair color and my beautician just made me aware that I have a size of a quarter bald spot in the back of my head, she said they are no breakage, it just completely gone. now after reading reviews. I'm stopping this brand COMPLETELY!
Its good 4
Valdez from Springfield VA
So good
Doesn't fade color much but leaves hair greasy 2
Haley2cats from Houston
Would not recommend- leaves hair feeling greasy and heavy after wash.
Stay away from this. 2
Natural Blonde from Indiana
I returned this after one use. I have extremely well conditioned hair. I get my hair lightened by a stylist who understands natural blonde hair and have soft shiny blonde hair. After leaving this on my hair for only 4 minutes, yes it lightened BUT for the past two weeks I have had to double down on hair masks to hope to half regain the natural moisture in my hair. I wouldn't use this ever again or tell you to.
I will definitely be buying this name brand again 5
Katelyn from Columbus, GA
In love with this!!
I would purchase the product again 5
Rose from Marietta Georgia
It leaves your hair so very soft and is a perfect rose gold color. I love the ease of use, and the end result.
Love it 5
Lainey from Buffalo NY
I just need leave it on for a few minutes and it gives a nice healthy brightness to my grey hair.
Love the Platinum! 5
Ta86 from Idaho
My hair is professionally colored to a platinum, white-blonde. I have the roots touched up and all of my hair toned every 5 weeks. I have used many different purple shampoos but they always tend to give my hair too much of a silvery/lavender color (which is pretty, but not what I'm going for). I started using the platinum color + clenditioner and am about to buy my 3rd bottle! I wash my hair with this and only this and it helps keep my hair the even white/platinum that I am going for. I never wash my hair more than 2-3x/week and it stays soft, shiny, and healthy.
I do tend to get more yellow tones in the front of my hair on either side of my face, so I target those areas by using this stuff on dry hair and leaving it in about 10-15 minutes. Love this stuff! Not to mention, only using this and not a shampoo and conditioner saves me some time and wear/tear on my locks.
Love this for adding colors with my grey hair 5
OHHMOMMA from Yorktown, VA
I have a full head of grey/silver hair (thanks mom and dad for this), but I'm not ready to look this "old". I grayed early. I had to stop coloring because that became an every 3 week chore because of stubborn grey. I LOVE this product! I add hues of fun colors to my grey and change them up all the time! I'm always getting compliments on the colors. I have a variety in my shower and when I want to pull all the color out to start a new one, I simply shampoo with a clarifying shampoo. Very simple to do and adds fun colors! Yes, it does state not recommend for grey on the bottle. I simply leave the product on for about 5 minutes while showering. If I want more vibrant coloring, I will do this a few days in a row.
Platinum 1
Kathrynn from Washington, PA
Smells better than other toning shampoos but seems to do nothing. Does not reduce yellowing or brassiness. The price on this is absurd, at least for the Platinum, because it doesn't work.
Helps maintain color and hair softness 4
Laura from Atlanta, GA
Helps color and softness in one step
Been buying this product for a year now 5
Purplepassion from Wisconsin
It's a wonderful product
Yes I've been buying this product for a year 5
Purplepassion from Wisconsin
Excellent product by far
This is a permanent fixture in my shower now. 5
Tee-Nuh from Cleveland OH
I get my hair highlighted then colored with a very deep purple that appears black on my non highlighted hair but bright purple on the highlighted strands. That color tends to fade pretty quick, which is where this product comes in. My stylist turned me on to this product when I was complaining about the fading. It has helped me go much longer in between salon visits, keeping my purple vibrant in between. I have found that the cleansing ingredients don't quite work well on my fine hair leaving it greasy. I use Biolage colorlast shampoo and then use this product as my conditioner, leaving it on for 3-5 minutes. I do this every other day and my color looks fabulous.
Worthless 1
Enn from Tennessee
I bought this in rose gold for my sister, who is a level 8/9 blonde, for her birthday. She tried it, it did absolutely nothing. She followed the directions to a tee with no results nor even a tinge of color. Very disappointed.
