Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Highlights
Summary
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611479
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
HOURGLASS
Ambient Lighting Edit Unlocked Palette
ULTA Beauty Collection
Eyeshadow Singles
BOBBI BROWN
Long-Wear Waterproof Cream Eyeshadow Stick
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Morphe
Lifeproof 16-Hour Continuous Setting Mist
NYX Professional Makeup
Epic Ink Waterproof Liquid Eyeliner
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
HALF MAGIC
Velvet Flik Longwear Wing + Waterline Eyeliner Pencil
Clinique
The Best Of Black Honey All About Shadow Palette
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
79 results
LOVE!
I own this product in several shades and i'm obsessed. It's especially beautiful when you layer it with the chromaddiction shimmer and glitter pill. It does dry down pretty fast so you definitely have to work with it quickly, but its so pigmented and blends nicely.
Lovely Lavender
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Such a soft pretty color. And wow what an easy application! I love the soft stick that is used to apply the color. So easy to use as liner and wonderfully smooth as an eye shadow. The matte color allows so many options to layer sparkle or colors for a whole new look. This is so versatile.
Great if strictly using for eyeliner
I finally got my hands on these the day they released in ulta. As someone who does intensely creative looks and drag, I had very high hopes for these. My go to are the about face fluid eye paints which work like a dream, both for blending out as eyeshadow and line work. However after several attemps to make these work, they simply do not work as a base for eyeshadow. Liner? Yes. They are incredibly opaque and transfer proof if using for strictly eyeliner. However when used as an eyeshadow, the gel formula picks itself up no matter what tool you use.
LOVE
Verified Reviewer
Reviewed at
I'm obsessed! Best formula ever made for an eye pigment
I love everything but the applicator
Verified Reviewer
Reviewed at
It is amazing, the color, durability, texture, everything. But it is so difficult to apply it with that applicator.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
What happened to the shade "Serving Siren?"
- Asked by Rej
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out! Serving Siren is no longer available.Was this answer helpful to you