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Highlights
Summary
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611479
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
79 results
Cute!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This Matte Eye Paint + Eyeliner is super pigmented and lasts on all day long! It's transfer proof and looks amazing as an eyeliner. This takes your makeup look to the next level. I always love adding color to my makeup looks I feel powerful and this color looks bold. I love it so much it's high quality and you can also use it all over your lid or as eyeliner. It is smooth and glides on great, I recommend it for your makeup collection you won't regret getting it.
Goes On Great and Stays Looking Great, but...
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and under my lower lashes were great. I think if you had a similar color eyeshadow to lightly apply over top might prevent some of that but I doubt it. I also don't use foundation or anything on my eyelids when I'm using a cream/liquid color to prevent creasing as much as possible but I still had it a tiny bit with this. I still really like it though in the spots that can't crease. The color is great, which makes me want to try other ones! I'll just have to avoid my crease.
Purple magic
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I die for a purple lid!! I look for any reason to wear one. When i saw this color and the wet to dry application i just had to have it. Wore it for a 70's themed party and it was a hit. I absolutely recommend it!!
Packaging needs work
Verified Reviewer
Reviewed at
The color is lovely, but the packaging is messed up. It's an awkwardly shaped hunk of plastic with a short wand so it's difficult to get the product out. The wand is also bent at a weird angle making it quite difficult to put on with accuracy.
Cute, Depends on the Look You Want!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
So, this product was marketed as an eye paint and liner. I don't know how to do eyeliner at all, but I figured it would be cute to use as an eyeshadow of sorts. Putting it on my lids was simple enough, and I really love the matte finish! The consistency, however, is a lot 'lighter' than expected; the product doesn't build on itself very well. That said, I personally really like the 'lighter' look. I like to use the laviwinkle shade by itself so I don't blend other colors, though because of the way it sets—I think blending would be kinda difficult. Super beautiful shimmer, and the product lasts throughout the day. Overall, I think this product is amazing—just depends on what you're going for!
Questions
Q&A
Showing 1 out of 1 Questions
- Q
What happened to the shade "Serving Siren?"
- Asked by Rej
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out! Serving Siren is no longer available.Was this answer helpful to you