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Highlights
Summary
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2631511
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polyisobutene, Phenoxyethanol, Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
79 results
so disappointed
absolutely gorgeous when swatched on your hand, and seems to have a lot of staying power. however when applied to my eyelids, it was flakey, dry, and really dull. super disappointed / gimmicky product.
Yes, I will buy this product again.
Age 60+
Verified Buyer
This liquid eye shadow is a pretty & fun color! Compliments my eyes & I really like the bright color that stays put until I remove it before bedtime!
Great As Eyeliner
Age 18-29
I wasn't impressed at first, but now love the product as an eyeliner. If you use a shadow base, apply the product with the wand, and allow the product to dry between coats - it's amazing. If you try to layer while it's wet, it's not buildable. It will get super patchy and remove the base layers. It's also super easy to get crisp lines by using a makeup wipe once dry, or using a q-tip with a bit of micellar water. I bought the colors Laviwinke and sky juice, and it looks amazing using the holographic glitter paint on top.
Overpriced and Disappointing
I bought 2 of these after seeing them online and after receiving them I was so disappointed. They look pretty in the tube but once you try to layer them alone or over eyeshadow, it looks awful. You can get the same quality from NYX for half the price.
Too difficult to work with
Age 30-44
I LOVE this colour and really wanted this to work but sadly that is not the case. The colour goes on super patchy and once applied feels sticky on my eyelids. The worst part is, is that it badly creases and didn't even last half a day. I've tried to apply this in my different ways but each time the product is a fail.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
What happened to the shade "Serving Siren?"
- Asked by Rej
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out! Serving Siren is no longer available.Was this answer helpful to you