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Highlights
Summary
Pound Cake's Brown Batter Cake Batter Liquid Lipstick is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades for different lip tones - so everyone can get their perfect shade.
Benefits
- Non-drying
- Comfortable and moisturizing throughout the day
- No flaking or crumbling
- Long-lasting
- Vegan
- Gluten-free
- Smells sweet (like cake batter)
- Paraben-free
- Nut-free
- Soy-free
- GMO-free
Features
- 1x TIME Magazine Best Invention of the Year
- 2x Allure Best of Beauty Award
- 1x Essence Best in Black Beauty
- 1x Harper’s Bazaar Icon Award
- 1x Nylon Beauty Hit List Award
- 1x Glamour Best of Clean Award
- 1x Self Magazine Health Beauty Award
Key Ingredients
- Avocado Oil: To promote collagen in the skin and lock in moisture
- Vitamin E: To help prevent UV damage and toxic pollutants to the skin
Item 2628687
For Full Coverage: Take one dip and use the flat applicator to slowly and evenly apply product to your bottom lip. Press your lips slightly together so the product transfers to your top lip. Dip the applicator in the vial for one last dip, and apply the applicator to your top lip, filling in the rest of your lips with the Cake Batter.
For Light Coverage: Take just *one* dip and use the flat applicator to apply the product to your fingertip. Gently rub the pigmented product to your bottom and top lips for a more sheer tint.
Trimethylsiloxysilicate, Isododecane, Silica, Mica, Polyhydroxystearic Acid, Vp/Eicosene Copolymer, Isononyl Isononanoate, Dimethicone, Flavor (Aroma), Glyceryl Behenate, Isopropyl Myristate, Hydrogenated&Nbsp; Polycyclopentadiene, Disteardimonium Hectorite, Polyethylene, Propylene Carbonate, Isopropyl Titanium Triisostearate, Stearalkonium Hectorite, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Coumarin. May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't Get Enough!!!
The smell alone makes this product already so delicious, but add on the fact that it delivers on its promise of coverage for multiple lip tones and you have a winner! The color is so beautiful - I never thought I'd be able to find a red that worked for me but also lasted on my lips with a single app...
Most Helpful Critical Review
I wanted to love it but…
I wanted to love it. The website says, "long lasting wears for 7-8 hours". I can't say that's true. I've used it twice and both times had ombré lips within an hour. Meaning, I applied, went for cocktails, walked into the bathroom and too much of the lipstick was left on the glass. I emailed to see i...
232 results
I love it!
Reviewed at
Im absolutely in love of this liquid lipstick, I got the red velvet and the color is absolutely gorgeous, it came in a very nice packaging, a great scent and an incredible texture. I do love how easy is to apply it on my lips.
doesn't stay
I was very excited with this lipstick because the color is great. but the color also comes off on absolutely everything. your coffee cup. your hand. your sunglasses if you try to hold them in your mouth for a second. it comes off on everything and very easily. very disappointed
I got the shade Red Velvet
Reviewed at
I got the shade Red Velvet and its absolutely gorgeous. It's a really nice color, highly pigmented. It is matte but creamy leaving your lips hydrated instead of dry which is something I struggle with in other matte lipsticks. It last a long time, nice packaging. I would love to try more colors. Gifted by PoundCake
Vibrant and Beautiful Bold Red
Reviewed at
Offered by poundcake PoundCake: Shade Maraschino Cherry 🍒 It's a vibrant and beautiful bold red, I think l might of just found my perfect red! Super pigmented with an interesting formulation that's surprisingly lightweight and incredibly creamy. Has a slight sweet Vanilla scent which is rather nice. The matte finish doesn't feel overly drying and lips still remain feeling soft and hydrated. The lip applicator is flat shape making it easy to get nice clean and sharp line. Holds up pretty well and is quite long lasting. I'd happy purchasing another, in all honesty want to try them all!
Gorgeous color! Super pigmented...
Reviewed at
Gorgeous color! Super pigmented and vibrant. The feel is amazing. Soft and velvety. Matted but not at all drying on my lips which is a plus for my dry lips. It almost has a blurring effect. Obsessed with the formula, I would love to see more colors, like browns and terracotta shades. Gifted by poundcake.