Product Reviews Rated 4.43 out of 5 stars
242 Reviews
Most Helpful Positive Review Brow Power is Awesome!! If you have not tried out IT Cosmetics Brow Power Universal Eyebrow Pencil then you are truly missing out!! This eyebrow pencil is definitely worth trying!! I am so happy that I did. I have tried out so many eyebrow pencils and I didnt like any of them at all because they were so hard to use. I currently use Chella eyebrow cream and I love it but sometimes its hard to shape my eyebrows with the little brush it comes with. IT Cosmetics Brow Power is the first eyebrow pencil that is easy for me to use. It makes my eyebrows look so good! It's not waxy and the texture is so great. The pointy side of the eyebrow pencil makes it so easy to shape them. This eyebrow pencil is also universal!! At first I was skeptical of the fact that it is universal but I was pleasantly surprised. All you have to do is apply it in harder strokes if you have darker eyebrows and lighter strokes if your eyebrows are a light color. I have medium brown eyebrows and it matched my eyebrows perfectly. It makes my eyebrows look so natural! It also has a spooley on the other end of the pencil, which is so convenient! It makes it so much easier so that I don't have to worry about digging through my makeup bag to find one. I will definitely purchase IT Cosmetics Brow Powerfull Universal Eyebrow Pencil when I am out of this one. I definitely think it is worth the price! For anyone out there that is looking for an amazing eyebrow pencil, I would definitely recommend IT Cosmetics Brow Power!
Most Helpful Critical Review Highly dissatisfied with this product! This IT Cosmetics Brow PowerFULL Eyebrow Pencil did not perform as well as i hoped. The product arrived broken from the base and every time i used the product and went to screw it back down so the lid would not crush the product their was a click noise and the product would be like a sling shot and almost jump out of the tube! When i applied the product to my brows and went to use the spoolie the product was smearing in other places i did not want. Also the tringular tip after one use for defining was gone and my tip ended up looking like a rounded edge on both sides. I could have cut the product to give my that tringular tip back but their is only two inches of product and by it self this product would only last me maybe two weeks if im lucky. This product did not last all day and do not touch your eyebrows or the product is going to smear all over the place. I currently use a variety of IT Cosmetics and this by far was a disappointment but like to see how they partner with dermatologists and plastic surgeons ti develop their products but this IT Cosmetics Brow PowerFULL Eyebrow Pencil needs some work because its performance and quality is by far the worst eyebrow pencil i have ever used and i do not reccomend to anyone!
Reviewed by 242 customers I will be buying this product again! 5
Daphne from Hurricane, UT
So happy I found this product after spending tons of money trying other brands.
The best! 5
Jaxe from New York
I have always used Brow Power but his is my first time using PowerFull, I'm never going back- love it
Great product! 5
Mimi from Scranton PA
I have very light, sparse eyebrows, and this product worked great!
wonderful product 5
Jane from Santee, CA
love this brow product
Love this Brow Pencil 5
Brax5 from Seattle, WA
Brow pencil is very nice going on and it gives me lift to my eyes, again I love IT Products!
Great Product 4
Pam from Boston, Mass
I usually use Lancôme, but was looking thicker pencil tip. I purchased this on a whim. My eyebrows have thinned with age, and this pencil goes on with such ease and coverage. I've never used IT products before, but am really loving this pencil.
I love the product, not the amount of product 3
Julie from Greenville SC
I bought this product last week and used it twice and when I turned to applicator to apply there is no more product. Maybe I received a defective one but honestly don't have the time to take it back and using some cheap stuff from drug store. This is the second time I have had this issue and the product is not cheap!
Yes, I would buy this product again and again. 5
Cissy from Frisco, Tx
I use this product everyday. I am 76 years old and have very few eyebrows. The taupe color goes great on my eyebrows and it doesn't look like I have used a pencil. I love it!!! I like the new slant the pencil has...it makes it easier to put on my eyebrows. That's IT!
I love this product and will buy as long as they make it! 5
Breast cancer survivor from Searcy, AR
Started using this product when I lost all my eyebrows due to chemotherapy. It was part of a gift for breast cancer patients to help us feel and look more normal. That's all behind me now and I still love using this on my thin brows.
I love this brow pencil and have purchased it several time 4
D. from Dallas TX
Whether you need a little or a lot. This brow pencil looks great with its buildable application
So easy to use and it looks very natural. Not harsh! 5
J from Illinois
Fast, reliable, easy. Will buy again.
Great product 4
Lover from Sacramento, CA
Have used this product for a few years now and love it. So easy to use.
Love it! 4
Jenn from New York
Love it!
Universal Taupe 4
Carrie from Wi
The color is different than other brands in Taupe. Since going to my natural color from Bone highlights to much grey and med brown getting the right shard has been difficult This is not too light and yet dark enough,
Too Bulky 2
Clevah Guhl from Wesley Chapel Fl
I wish I had bought the Brow Power. Brow Powerful cost more and is too bulky to work with to get a good soft eyebrow stroke.
Exactly as advertised! 5
msroberta from Georgia
My brows are thinning and no longer match my colored and graying hair--this color somehow mimics the shades that now exist in my hair, both the white, the colored, and the highlights. Looks completely natural, unlike all my old pencils that no longer relate to anything. Bravo!
favorite brow product 5
sadie from matteson
love everything about it
Would purchase again 5
Mc from Tx
Have used this product for a couple of years. Packs easily to travel
easy eyebrows 4
Carla from pineville nc
The It Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil is definitely a keeper for me. I always struggle doing my eyebrows. The shape of the product is super helpful and I actually Like my eyebrows. My skin is a bit oily and this particular formula doesn't last very long on my face... approximately 5 hours out of an 8 hour shift (Nurse here).
One fabulous eyebrow pencil. 5
Carolyn from Colonial Heights, Virginia
This pencil glides on so easily and covers good. My brows are so sparse and getting a lot of white in them. This pencil makes me look good without a lot of effort.
Just right 5
MaxsMom from Hanover township, PA
I have been using for a couple years. The taupe blends great with my eyebrows and lasts. I would highly recommend.
Très Naturel! 4
LouLou from San Ramon, CA
I love the way the pen with the angle lights on to make a natural shape. The small blending brush is the perfect finishing touch. It may take a couple of times to grasp the right pressure to brush the product into the eyebrows, but when you do, I think you'll find that you love it! I was, however, somewhat disappointed that I could not tell that there were fibers to give the look of fuller eyebrows. That said, I cannot complain - this really is my favorite eyebrow pencil ever.
Love IT Cosmetics 4
ChristineR from Orlando, FL
I love that the color blends in but it is a little rough on the application. I wish it was smoother, it's like comparing Crayola and Crazy Art crayons...crayola colors a lot smoother!
Love this ! 5
Queenbee01 from Raleigh
Love the way it's easy to apply. My brows have always been light and thin but this pencil makes my brows look fuller. I use this even when I'm not wearing make up.
Awesome! 5
Sue from Yardley, Pa
Every morning I fill in my sparse eyebrows with this product!