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IT Cosmetics Brow Power Universal Eyebrow Pencil
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Summary
IT Cosmetics Brow Power Universal Eyebrow Pencil is a longwear, brow pencil that transforms to any hair color for the appearance of natural brows.
Benefits
- Universal Taupe shade adjusts to your eyebrow color based on pressure applied to make penciling in your eyebrows easy
- Longwear eyebrow pencil formula adheres to skin for the appearance of full brows that last
- Built-in spoolie brush delivers a natural, polished look to arched brows
- Features brow enhancer ingredients including biotin, lecithin, grape seed, saw palmetto, green tea and antioxidants
Key Ingredients
- Biotin: B vitamin that supports stronger, healthier-looking hair and skin
- Saw Palmetto: A plant extract that conditions your skin and promotes stronger-looking hair
Item 2264028
Use softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black. Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look.
To create your most perfect-looking eyebrows:
- The start of your brows should line up directly with the edge of your nose.
- Your brow arch should align to the outer edge of your iris.
- The end of your brow line should line up with the outer corner of your eye.
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, BHT, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 20 out of 77 Questions
- Q
What is the difference between Brow Power and Brow PowerFULL? And is the shade Universal Taupe the same for both products?
- Asked by Mouki
- Official Answer By IT Cosmetics - BEHi there! Brow Power Universal features an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! Compared to our Brow Power Full features a triangular pencil tip mimics the look of real hair while precision-lining and filling your brows in one step. Both universals shades are the same! We hope this helps!Was this answer helpful to you
- Q
What color was auburn now lighter color fair skin
- Asked by Carol
- Official Answer By IT Cosmetics - BEHi there! We would recommend trying out the shade Universal Blonde. We hope you love IT as much as we do! XOXOWas this answer helpful to you
- Q
What is a good base for putting eyebrows on smoothly. I have a problem doing that.
- Asked by Baby
- Official Answer By IT Cosmetics - BEHi there! Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) —the harder you press, the deeper your color! We hope this helps! XOXOWas this answer helpful to you
- Q
Yes this Brow pencil is not near as good as the one u stopped making. The pencil falls out of the wand on 3 different pencils so I quit buying. Can u please bring back the old brow gel type pencil please.
- Asked by Ktb
- Official Answer By IT Cosmetics - BEHi there! We're so sorry to hear about your experience with our Brow Power Pencil. We thank you so much for sharing this feedback as IT helps to improve our products. We will be sure to share your comments with our teams internally as we love hearing directly from our IT Family! XOXOWas this answer helpful to you
- Q
The pencil keeps falling out and I have lost it a number of times. Do you sell refills?
- Asked by Frustrated
- Official Answer By IT Cosmetics - BEHi there! We are are so sorry for this experience. We do not sell refills, but we do advise to reach out to the retailor you purchased from to see if they can help further assist! XOXOWas this answer helpful to you
- Q
Is the travel size IT Brow in Toupe shade? Does not say on website
- Asked by Pam
- Official Answer By IT Cosmetics - BEHi there! Our travel size shade is Universal Taupe! We hope this helps! Was this answer helpful to you
- Q
What shade is the universal travel size?
- Asked by Blanka
- Official Answer By IT Cosmetics - BEHi there! The Universal shade adjusts to all hair colors—even gray—based on application pressure, while the budge-proof formula adheres to skin for long-lasting results. We hope this helps!Was this answer helpful to you
- Q
Hi I have medium brown base hair color with blonde highlights.. Do I order universal Taupe or brunette?? I don't want to be too dark..like painted on Thanks
- Asked by Fancy Nancy
- Official Answer By IT Cosmetics - BEHi there! We are so happy you are intrested in our Brow Power, based on your description we would recommend trying the Universal Burnette shade! XOXOWas this answer helpful to you
- Q
Is this the same formula as the IT "Brow Power Perfector"? I'm looking to repurchase and bought the color universal taupe before in the "Brow Power Perfector" product, but this packaging looks different and universal taupe looks more gray than light brown/taupe. I have natural light blonde hair, but my eyebrows are a bit darker - am I better off purchasing the blonde instead of universal taupe? or should I stay with the universal taupe since that's the shade I used with the "Brow Power Perfector" eyebrow pencil?
- Asked by Annika
- Official Answer By IT Cosmetics - BEHi There! We suggest using the shade universal taupe in our Brow Power Pencil. The universal taupe shade adjusts to all hair colors based on pressure and completely covers gray too. Apply softer strokes for lighter hair colors, and press harder for darker tones! We hope this helps and you try IT out! XOXOWas this answer helpful to you
- Q
I have not had my brow pencil long and it won't move the color up to give me more. What happened? Is it broken or melted?
- Asked by Elizabeth
- Official Answer By IT Cosmetics - BEHi there! This product should absolutely advance by twisting the bottom. If you are having trouble advancing more product please reach out to Customer Care! XOXOWas this answer helpful to you
- Q
I typically use brow power in the color taupe (typically have brown hair), but now have blonde balayage. Would you recommend staying with taupe or going to a lighter shade? If so, which shade?
- Asked by keke
- Official Answer By IT Cosmetics - BEHi there! Which shade you decide choosing, will depend on the shade of your brow hair. If you have platinum to dark blonde hair, the Universal Blonde will be a better match. For light, medium, brown or gray we recommend sticking with Universal Taupe. We hope this helps. XOXO Was this answer helpful to you
- Q
I was a natural brunette that began to go gray. I now have a lot of blond highlights, so I appear more light brown to medium blonde. My eyebrows have always been black and still are (except for maybe a few grays). Due to aging and a thyroid issue, one brow is still pretty good, but the other has no hair in the middle. Will this work to fill in naturally and what color product should I use? I don't want to have to press so hard it hurts or is hard to apply with the neutral taupe shade. Also, my eyebrows have never been real thick - thinner but nicely shaped. I mainly need this to fill in what is missing.
- Asked by Kathy
- Official Answer By IT Cosmetics - BEHi there! Thank you so much for sharing. Given the information provided, we recommend looking into the Brow Power Universal Eyebrow Pencil in the Brunette shade. Brow Power Pencil is suitable for sparse to full brows. IT adjusts to your eyebrow color based on pressure applied to make penciling in your eyebrows easy. We hope you can try IT out soon. XOXO Was this answer helpful to you
- Q
What color is best for dark brown hair?
- Asked by Angel
- Official Answer By IT Cosmetics - BEHi there! Given the information provided, you can absolutely look into the Brunette shade. We hope you can try IT out soon. XOXO Was this answer helpful to you
- Q
I have light brown hair, so which shade would best fit me?
- Asked by McMullan
- Official Answer By IT Cosmetics - BEHi there! Given the information provided, we recommend looking into the Universal Taupe shade in Brow Power Universal Eyebrow Pencil! We hope you can try IT out soon. XOXO Was this answer helpful to you
- Q
My hair is silver should I get taupe or blonde
- Asked by glamma
- Official Answer By IT Cosmetics - BEHello there, we appreciate you taking the time to reach out. We recommend trying shade Universal Taupe based on the information you provided. With that being said, this decision is based on preference- so the choice is yours! We hope you find great satisfaction in our suggestion and enjoy this product as much as we do. Feel free to reach out with any other questions. Was this answer helpful to you
- Q
I have soild gray hair(silver) which color is bets for eye brows?
- Asked by Liz
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Brow Power Universal Eyebrow Pencil. Depending on how light or dark your gray hair is, you may either want to use our Blonde or Taupe shade. Feel free to reach out to us if you have any other questions!Was this answer helpful to you
- Q
I have light skin and light eyes. My hair is blonde with some ashy tones. what color is best?
- Asked by cinny
- Official Answer By IT Cosmetics - BEHi there! We would recommend the shade Universal Blonde in the Brow Power Universal Eyebrow Pencil! XOXOWas this answer helpful to you
- Q
Is this product made in the US or China? I am trying to buy only products made in the US.
- Asked by Sandi
- Official Answer By IT Cosmetics - BEHi there! Thanks for reaching out to us. While all products are formulated in the U.S., depending on the product, IT may be filled and packaged in another country. Each product will state on the packaging where IT is made. If you have any additional questions or concerns we ask that you please e-mail our team directly at info@it-cosmetics.com! We hope this helps. XOXOWas this answer helpful to you
- Q
Is it waterproof/sweat proof?
- Asked by Jill
- Official Answer By IT Cosmetics - BEHi there! Thanks for reaching out to us. Brow Power Eyebrow Pencil is a budge-proof formula that looks like real hair and adheres to skin for natural-looking brows that last. We hope this helps. XOXO Was this answer helpful to you
- Q
I'm searching for help with a eyebrow pencil, they are thinning (thyroid) I also have a lot of grays, I'm 62 so appreciate your help,Thanks😊
- Asked by momateresa
- Official Answer By IT Cosmetics - BEHi there! Thanks for reaching out to us. You can absolutely look into the Brow Power Pencil given the information provided. IT features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. We hope you try IT out. XOXOWas this answer helpful to you
Reviews
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Most Helpful Positive Review
Love Brow Power!!!
I am a breast cancer survivor. During treatment I was invited to a Look Good Feel Better event. I had no hair, eyelashes or eyebrows and was feeling very sorry for myself. One of the products included was Brow Power, a miracle for me. Doing my makeup and sharing a laugh with other cancer patients wa...
Most Helpful Critical Review
Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look nat...
3320 results
I would buy again!
I absolutely love this eyebrow powder! It was my first time buying it and had no idea how it would work as I've never tried it! Will buy again and again
Best brow pencil
Been using for a few about three years now. This is the only brand of brow pencil I buy. Tried others, and they drag your skin. This is the easiest I have found. Love it🌸😊
I have used this product before! This is a repeat purchase!
I love It Cosmetics!I definitely recommend this product!
Awesome product!
This product is awesome and stays on all day even in the heat. I wish I would have discovered it a long time ago!
Breaks easily
Good but…the lead breaks easily. Leaves little chuncks.