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Anastasia Beverly Hills Brow Genius Conditioning Brow Serum #1
Anastasia Beverly Hills Brow Genius Conditioning Brow Serum #1

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Anastasia Beverly HillsBrow Genius Conditioning Brow Serum

Item 2598938

4.3 out of 5 stars. 791 reviewsQ & A
Size:0.12 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free

A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows.



  • Safe for everyday use.
  • Dries clear, no flakes, stiffness or stickiness.
  • For all skin types
  • Cruelty-Free
  • This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan

Key Ingredients

  • A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage
  • Korean Red Ginseng helps to make brow hair appear thicker
  • Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability
  • Biotin helps to coat the hair to create fuller looking strands
  • Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle


  • 86% said brows no longer look sparse
  • 88% said brows appeared fuller
  • 95% said brows look healthier
  • 96% saw an improvement in the appearance of their brows
  • 95% said brow hair feels protected against breakage
  • 93% said brow hair feels less brittle
  • 92% saw improved brow texture
  • 96% said brows felt smoother, softer and more conditioned
  • 93% said their brows were easier to style
  • 91% said brow hair is more manageable
  • 90% said brow makeup is easier to apply
  • 98% said brow hair feels nourished and hydrated

How To Use

Before use, cleanse skin as normal and pat skin dry.
Apply directly to clean brows, focusing on sparse areas.
Gently sweep one side of the brush from the front to the end of the brow.
Flip to the other side of the brush and repeat across the other brow.
One dip should cover both brows.
Use short, hair-like strokes starting at the root and working in the direction of hair growth.
Allow the formula one to two minutes to dry before grooming and styling your brows. Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
Brow Genius requires continued use to maintain benefits. Keep out of eyes. Discontinue use if irritation occurs.

PRO TIP: Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.


Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Panthenol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butylene Glycol, Propanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3, Biotin, Dextran, Panax Ginseng Root Extract, Trifolium Pratense (Clover) Flower Extract, Caffeine, C15-23 Alkane, Tocopheryl Acetate, Decyl Glucoside, Lecithin, Alcohol, Ethylhexylglycerin, C13-14 Alkane, Potassium Sorbate, Citric Acid, Caprylyl Glycol, 1,2-Hexanediol, Sodium Benzoate, Tartaric Acid, Benzoic Acid, Benzyl Alcohol, Tocopherol

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Free gift with purchase

Anastasia Beverly Hills Free Lash Sculpt Lengthening & Volumizing Mascara deluxe sample with $35 brand purchase Free Lash Sculpt Lengthening & Volumizing Mascara deluxe sample with $35 brand purchase

Free gift with purchase

Free Lash Sculpt Lengthening & Volumizing Mascara deluxe sample with $35 Anastasia Beverly Hills purchase (valid thru 6/1/24 or while quantities last)