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Summary
Highlights
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640237
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free cosmetic bag with $35 Too Faced purchase (valid thru 8.9.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
A foundation unlike any other, truly sensational.
I was so happy when I saw the packaging that this beautiful foundation came in because it has something that the makeup industry desperately needs more of, and that is whimsy. The delicate, fun, and pretty packaging made me smile. The foundation bottle itself is high-quality and made of glass, the w...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
820 results
pretty good
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] despite the shade being too orange for me (i make it work with by concealer) i would say that this foundation is pretty good and i find myself reaching for it as much as i do with my regular nars soft matte foundation. it's buildable and medium-to-full coverage. there isn't a strong scent and i appreciate that. in conjunction with my huda powder, it gives me a flawless base. however, with the warm weather and using it for hours on end, it does separate on my skin slightly. all in all, it's a good foundation, i'd definitely try out testers before buying but it's worth a try!
Good coverage and non irritating
Skin Tone Fair
Skin Type Sensitive
Eye Color Blue
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I was very surprised how smoothly this foundation went on. It had great coverage as well: sadly I picked the wrong color for myself and couldn't wear it out for a day to test how long it lasted. It didn't irritate my skin though. I did receive this to test through Influenster.
Not super heavy
Skin Type Sensitive
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I was very excited to try this foundation. I usually stick to skin tints as I don't like heavy products on my face. This felt natural and looked very skin like. I am happy with the coverage and color as well
Flawless, Natural-Looking Coverage That Lasts All Day
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I've been using Too Faced Born This Way Foundation in the shade Spiced Rum, and it has become my go-to for a flawless yet natural look. The texture is lightweight and blends seamlessly into the skin, truly living up to its promise of diffusing the line between makeup and skin. It gives me buildable medium-to-full coverage that evens out my complexion without feeling heavy or cakey. I've worn it through long days, and it stays put for hours without settling into fine lines or breaking apart. The hydrating formula keeps my skin comfortable all day, even in drier conditions. What I've learned is that this foundation delivers that "your skin but better" finish — it looks undetectable, but the difference in radiance and smoothness is undeniable. It's the perfect choice when I want coverage that lasts and still feels breathable.
Full coverage queen
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
[I received this product in exchange for my honest review] I usually don't use foundation, but for a full beat, I would go with this product! She's smooth and FULL coverage without using much at all. The bottle is beautiful, and the applicator gives enough for a full face of usage. This shade is the first shade I've found that perfectly matches my skin tone in the summer! The one thing I would caution about though is I can easily see this getting too cakey if you're not careful with the right application so use wisely.