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Highlights
Summary
Too Faced's Born This Way Undetectable Medium-To-Full Coverage Foundation formula that delivers 24-hour hydration + color-true wear that's transfer-resistant, waterproof, and sweat and humidity proof.
Benefits
- Natural finish
- 24-Hour wear
- 24-Hour ydration
- Transfer resistant
- Waterproof
- Color true for 24 hours
- Sweat & humidity proof
- All-day fadeproof
- Reduces appearances of pores
- Improves appearance of skin tone
- Crease proof
- Non-caking
- Non-poring
- Non-streaking
- Photo friendly
Key Ingredients
- Hyaluronic Acid
- Glycerin
- Vitamin E
Item 2640237
Apply with fingertips or a brush. Start at center of the face and work outward. Apply more to achieve desired coverage.
Pro Tip: For a sheer and radiant look, mix Hangover Primer with your Born This Way Foundation
Water\Aqua\Eau, Dimethicone, Coco-Caprylate/Caprate, Trimethylsiloxysilicate, Phenyl Trimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Propanediol, Polyglyceryl-4 Isostearate, Glycerin, Mica, Sodium Hyaluronate, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Tocopheryl Acetate, Caprylyl Glycol, Methicone, Cocos Nucifera (Coconut) Liquid Endosperm, Disteardimonium Hectorite, Sodium Chloride, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, [+/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Beautiful Natural Finish
[I received this product in exchange for my honest review] Absolutely Too Faced ! They nailed the assignment and hit it out of the park. This foundation lives up to all of the claims in my opinion, the bottle is beautiful like the go frosted glass always eats beautiful writing on the label. I feel t...
Most Helpful Critical Review
Beautiful finish, thicker wear
[I received this product in exchange for my honest review] The Too Faced Born This Way Foundation has some definite strengths, but it didn't fully win me over. The coverage is impressive — medium to full and very buildable — and it does a great job evening out the skin tone without looking too cakey...
1727 results
Great for photos
Skin Tone Fair
Skin Type Combination
Eye Color Hazel
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

[I received this product in exchange for my honest review] Honesty, it's my go-to for a natural look. It doesn't feel heavy on the skin but it still gives me a nice amount of coverage. And it looks really great in photos too!
Too faced
Skin Tone Light
Skin Type Combination
Eye Color Brown
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

[I received this product in exchange for my honest review] I love the Too Faced Born This Way Foundation. It gives amazing coverage while still looking natural and when I pair it with my IT cosmetics concealer I get a full coverage flawless finish. It blends beautifully and feels comfortable all day long and never broke me out.My skin always looks smooth and even when I wear it. Definitely a staple in my routine.

Amazing product!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I loved this foundation, it has amazing coverage and isn't oily at all!
Ruined It
I've been using this foundation for years and absolutely loved it. However, when I bought the most recent bottle, I noticed that it highlighted my pores, felt greasy, and was darker, even though I had purchased the exact same shade. I compared the ingredients and discovered that this one now contains oil, unlike the previous oil-free formula. I don't know the reason behind this reformulation, but it has completely ruined my experience with this foundation. Now, I'm on a search for a new foundation from a different brand. This was the most perfect foundation I've ever used and had intended to use it forever. Disappointed is an understatement.
Why would you change the formula
Would not recommend. I have been using this for years and it was my absolute favorite foundation. For some reason the formula changed and is now filled heavily with silicones. Now, by the end of the day, it separates so badly. I'm genuinely sad.