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 Biotin & Superfruit Volumizing Shampoo

Key Ingredients

• Biotin B7 promotes the appearance of fuller, thicker-looking strands with every wash.
• Vegan collagen supports plumper, more voluminous hair without animal-derived ingredients.
• Elderberry helps defend against oxidative damage that makes hair look thinner over time.
• Plum oil, rich in Vitamin E, restores shine and softness to dry, stressed strands.
• 5X Vitamin Complex (B9, B5, C, B7, E) for healthier-looking hair made easy.

Benefits

• Clinically tested: 91% said hair felt healthier, 85% saw softer, shinier hair, and 82% noticed increased thickness after 28 days*.
• Color-safe and suitable for all hair types, including fine and thin.
• Vegan and cruelty-free.
• Dermatologist-tested and hypoallergenic.
• Key Scent Notes: Wild Berries. Golden Plum. Warm Amber.
• Beauty with purpose is beauty that's better. Every bottle donates a bar of soap to someone in need. Track your impact with the Hope Code on your bottle.
• *28-day third-party clinical study, 33 participants, Aug. 2025.

Formulated Without

• Harsh sulfates
• Silicones
• Parabens
• Phthalates
• EDTA
• Gluten

Item 77005638

1. Apply to wet hair and massage gently into scalp and through lengths.
2. Lather and rinse thoroughly.
3. Follow with Biotin & Superfruit Volumizing Conditioner for best results.
4. For the full system, add Oh My Growth Lengthening Vitamin Booster 3x per week.

Pro tip: Flip hair forward while rinsing to lift at the root for an instant volume boost

This brand is excluded from most Ulta Beauty coupons.

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