Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Earn points on this purchase.
Summary
This 3-step shampoo, conditioner & vitamin booster set supports softness, helps reduce breakage, and leaves hair visibly fuller and thicker-looking.* Packed with biotin, volume-promoting vegan collagen, and elderberry & plum oil for a stronger, restored look. Wrapped in a fresh, fruity-floral scent.
Key Ingredients
- Biotin B7 promotes the appearance of fuller, thicker-looking strands and helps reduce visible breakage
- Vegan Collagen supports plumper, more voluminous-looking strands
- Elderberry is antioxidant-rich to help strengthen hair from brittle and damaged to fortified
- Plum Oil is packed with vitamin E to help restore and revive hair
- 5X Vitamin Complex (B9, B5, C, B7, E) works together to promote shine, moisture, scalp nourishment, fullness, and strand strength
Benefits
- A complete 3-step system: shampoo cleanses, conditioner restores, and the vitamin booster targets visible thickness for fuller, longer-looking hair
- Clinically proven: 91% said hair felt healthier, 85% saw less damage, and 82% saw more thickness (28-day independent study, complete biotin collection)
- Color-safe and suitable for all hair types, including fine and thin
- Vegan and cruelty-free
- Dermatologist-tested and hypoallergenic
- Key Scent Notes: Wild Berries. Golden Plum. Warm Amber
- Beauty with purpose is beauty that's better. Every bottle donates a bar of soap to someone in need. Track your impact with the Hope Code on your bottle.
Formulated Without
- Harsh sulfates
- Silicones
- Parabens
- Phthalates
- EDTA
- Gluten
Item 77006786
- Apply shampoo to wet hair, massage into scalp and through lengths, then rinse.
- Follow with conditioner, applying generously to mid-lengths and ends. Leave on for 1–2 minutes, then rinse thoroughly.
- Use Oh My Growth Lengthening Vitamin Booster 3x per week. Apply to scalp and lengths after shampooing, or blend into conditioner. Leave in for 3–5 minutes, then rinse.
Pro Tip: For the fastest results, use all three products together as a complete system rather than individually.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I love this set
I have (had) natural blonde hair that I loved my whole life. As soon as I hit menopause this year, everything about my hair changed. I've tried several products and nothing worked, so I started looking for a set specifically for "Mature Hair". This set popped up on a few beauty lists, so I tried it...
Most Helpful Critical Review
Absolutely Horrible
I would not recommend this product at all. Both my mom and I experienced a significant amount of hair coming out while using it, which is something neither of us normally experiences. My hair was left extremely dry and felt broken afterward. What concerned me even more was my mom's hair continuing t...
15 results
Hair growth
I have a thyroid condition so I was losing a lot of hair. I decided to try the shampoo and I'm in love. Shedding has reduced tremendously. I will continue to use it.
Good!
I was shocked to see so many negative comments and reviews on this hairline. I have thick long hair and I really enjoy this to make my hair longer and I feel as though it makes it less frizzy. I don't normally have a problem with my hair getting greasy.
I love this set
I have (had) natural blonde hair that I loved my whole life. As soon as I hit menopause this year, everything about my hair changed. I've tried several products and nothing worked, so I started looking for a set specifically for "Mature Hair". This set popped up on a few beauty lists, so I tried it. My hair feels softer and fuller after a few weeks of using it. I did not use the set as instructed. I wash my hair every night, so the next day, I applied the growth serum to my scalp and problem areas. I let it sit for as long as I want, then I get into the shower, get my head wet, massage my scalp, gently cleaning it, rinse , and lightly condition my hair. My hair is shiny and has a bounce . I can't wait to see what my hair looks like in a few more months.

Pass!
Smells fantastic (almost like Herbal Essences) but after one wash, my hair was so dry and brittle. Completely unable to comb it. It's awful. Such a waste of money!
Greasy hot mess
I bought this one. It was on sale now I know why it was I have very fine hair and it made it super greasy