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Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Minerals Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
94 results
Loved this
Verified Reviewer
Reviewed at
I have been using this for a week and love how it feels on my lashes. It separates them and gives a beautiful volume without being clumpy. I havent noticed much flaking with this which is lovely. Easy to remove as well, with an oil based cleanser. This product was provided for promotional purposes in exchange for my honest review
Great volume!
Verified Reviewer
Reviewed at
mascara was amazing! Never tried this brand before and I am a huge mascara lover. I like a deep black shade and lots of volume in my mascara. This one brought both! Very easy to apply. Did not clump at all. I will say barely needed more than one coat. It gave such nice volume and did not feel heavy. The packaging is also aesthetically appealing and the mascara was very easy to remove too. It also did not flake off and stayed on good all day. I would be interested in purchasing this mascara and would recommend it to others. Its a solid product and bids well against other high end mascara brands. I see nothing but good things to say about it, again so very pleased and have been using it every day since I got it!!!!!!!!!!!!!
Natural Mascara
Verified Reviewer
Reviewed at
I switched to natural/clean beauty years ago and finding a great quality mascara has been very hard, until now! From the first application, my lashes immediately looked fuller and more defined, with a noticeable lift that opened up my eyes. What truly sets this mascara apart, however, is its commitment to clean ingredients. Boasting a 91% naturally derived formula. This isn't just about avoiding harsh chemicals; it's about actively nourishing your lashes. Over time, I've observed my lashes feeling subtly stronger and looking healthier, probably due to it having castor oil which I already love and use to grow my brows and lashes. Even though this formula isnt waterproof, after a full day, my lashes remained beautifully separated and vibrant, without any unsightly flaking or smudging under my eyes. The lightweight feel is also a major plus; you almost forget you're wearing mascara, avoiding that heavy, brittle sensation. This product was provided for promotional purposes in exchange for my honest review.
No
Love the mascara brush but mascara is very clumpy and flakes
Long lasting new mascara
Verified Reviewer
Reviewed at
I really enjoyed this new magnetic mascara by Pur. It really works well on my lashes and makes them feel luscious and long. I also like how pigmented it is and I can really notice the difference between this mascara and others. My only complaint is it does take a while to remove the mascara.