ColourPopAct Natural Lash Defining Mascara

Name: Act Natural Lash Defining Mascara
Brand: ColourPop
SKU: 2585350
Price: 9.00 USD
Availability: InStock
Rating: 4.7 (243 reviews)

Item 2585350

$9.00

Size:0.3 oz

Summary

Conscious Beauty at Ulta Beauty™

Cruelty Free

Create the perfect wispy, defined natural looking lashes with ColourPop's Act Natural Lash Defining Mascara! Coat your lashes with this creamy, vegan formula that is smudge-proof, clump-free, and easy-to-remove!

Details

Features

Define Your Perfect Mascara - A defining mascara that gives your natural lashes a boost! Think ''your lashes, but better'', with a smudge-proof, clump-free, and easy-to-remove formula!
Soft + Fluffy Look - If you love wispy, fluffy-looking lashes, look no further than this lightweight mascara. Its soft, flexible brush with hollow bristles evenly coats and lifts lashes to look their best!
100% Vegan - Ultra creamy, high performance formula that's vegan and bunny approved! Vegan and always cruelty-free!

How To Use

Curl lashes and coat mascara evenly from root to tip. build to your desired look!

Ingredients

Water, Oryza Sativa (rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Copernicia Cerifera (carnauba) Wax, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (candelilla) Wax, Panthenol, Phenoxyethanol, Polyvinyl Alcohol¸ Vp/va Copolymer, Aminomethyl Propanediol, Chlorphenesin, Ascorbyl Palmitate. May Contain: Iron Oxides (CI 77491, CI 77499).

Reviews

Write A REVIEW

Great, smudge-proof & easy removal!What made me want to try this mascara is that it claims to be smudge proof and also easy to remove. That's an ideal balance for me that's usually hard to find - and it's true with this mascara! It is super easy to remove with just a regular facial cleanser while still being very smudge proof while you're wearing it. I have even slept in it overnight (oops!) with just some minimal flaking under the eyes in the morning. It's a nice deep black too. My other drugstore favorite is Maybelline Sky High but that one is so difficult & annoying to remove (the regular formula, not waterproof). At first I thought this Colourpop mascara didn't give enough drama but if you just take some time to layer it and keep brushing through your lashes it can give a pretty dramatic effect. One thing that is annoying is the packaging, when you close the mascara it doesn't seem to close all the way because there is a small gap even when you twist it closed as tightly as possible. I hope this doesn't make it dry out quicker. I was not a fan of their original BFF mascara but this one is a winner for me and I'm curious to try any other mascara formulas of theirs. I have naturally long, nice (middle eastern) lashes & this mascara definitely enhances them just as well as most other mascaras I have tried.Beautiful at first but wears throughout the dayI bought the brown shade of this mascara awhile ago. When I applied it for the first time, I was so excited! It was more of a wet formula, but combined with the brush, it swept on so beautifully! No clumping, and delivered exactly what I think of when I think natural, soft-looking lashes (but with a little added volume and length). I thought I found my new holy grail but after only a few hours of wearing, I noticed it was smudging very badly underneath my eyes. Usually I deal with a little bit of smudging at the end of the day with most other mascaras, but this one was smudging a LOT in only a few hours! I still feel the disappointment in my soul while typing this. I gave the mascara a few more tries and the same thing just kept happening; I thought it might be better once the tube has been opened for awhile and becomes drier, but it didn't change. Overall, I wouldn't recommend this to anyone who would like to wear their mascara for more than 2 hours and I probably won't repurchase it any time soon.

I don't get the hype

2023-05-17

I was excited to try this after reading all the great reviews, but I genuinely do not understand the hype. I personally found this to be a clumpy mess and continuously smears throughout the day.

not a natural mascara

2023-05-03

it's too clumpy, and the brown is almost black. when it's on my lashes, it's indistinguishable from a black mascara. i was hoping it would be a thinner formula and accentuate my natural lashes, but it's way too clumpy :((

Too clumpy

2023-04-29

I don't know if the one I bought was old, but it is really clumpy and requires me to run another brush through my lashes to remove the excess. It's also darker brown than what it appeared in the image online.

New favorite

2023-04-12

I wanted to try this mascara because I normally get the rare beauty one, but she does not have a brown shade. I love this, it is very easy to apply, great color, lasts long, but is also easy to remove at the end of the day. A new favorite!!

Eye Irritation

2023-04-03

I wanted so badly to love this! It gives amazing volume and goes on smooth but within a couple of hours of wear my eyes became itchy, watery and burned. I have little bumps all round my lash line due to an allergic reaction. So sad! I had high hopes with the reviews.

ColourPopAct Natural Lash Defining Mascara

Summary

Conscious Beauty at Ulta Beauty™

Details

Features

How To Use

Ingredients

Reviews

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