Rated 3.77 out of 5 stars
Most Helpful Positive Review My Go-To Self Tanner!
I'm turning 30 next year, and I've started to become more serious about taking care of my skin and keeping it out of the sun. I have pale skin with cool undertones so I generally turn red and then it forms a tan when tanning in the sunlight. This summer was the first summer I looked into sunless tanning and for the first few weeks of summer I was spending $40 for a weekly spray tan. The cost itself wasn't feasible and just having to leave the house, the drive home making sure I don't sweat or hardly move, being cautious of the weather, etc...it was just a pain.
So I started looking into self tanners and did A LOT of research (on how to apply it correctly and which brand would be best for me). I read online reviews, blogs, an watched a lot of YouTube videos. At first I was a little skeptical of the Loving Tan because of how many influencers had been posting about it, but I decided to give it a try and I am SO happy that I did! I receive so many compliments on it and people believe it's a natural tan! Everyone always asks me what I'm using. To me, it honestly looks like I have a natural sun tan and better than any spray tan I've gotten.
I typically apply it Thursday nights (weekly), and then watch TV for two hours and relax :) It's never come off onto any of my clothing or furniture. If it does happen to rub off onto my shower towel it always comes right off in the wash no problem. It also never appears streaky after showering it off! It's a perfect even tan. I followed all the directions and tips on the Loving Tan website on application- exfoliating, lotioning dry areas, using a makeup brush to apply to hands, feet, and face. And, I consider myself to have sensitive skin and I always use this on my face and it's never caused a problem. It's also doesn't leave me looking orange and the medium color is perfect for my skin tone. I'm not sure I would even try the darker color because of how good medium looks.
All in all, I recommend this product fully!
Most Helpful Critical Review Not worth it
I originally bought this product because I saw a ton of famous YouTube or is using it so I wanted to give it a try for myself. I feel like after using it it's a waste of money and time because it's a big process to get the tan on that only last a week max. Not to mention you have to buy the product which is about $35 a tanning mitt which is about $15 and an exfoliating mitt which is around $15 as well I bought one bottle of loving tan in medium to try it out and I only got 3 tans out of the whole bottle. Not to mention you have to exfoliate and moisturize the night before and then put the Tan on the next day and carve out for 2 to 4 hours of time to let the tan set before washing it off. AKA 2 ahowers in less than 24 hours. I am switching back to my old tanning lotion that doesn't require that you let it sit and wash it off. You simply put it on and go (and your tan develops through out the day. If you are looking for a good self tanner, I would suggest the brand "Just Nuritive. It's around $29 and MUCH less work and actually a better quality tan! No streaking lines like loving tan. I hope this review helps before you waste your money on Loving tan!
Reviewed by 172 customers Poor bottle design, most of the product leaked out
Jo from Al
Product itself good, design in bottle needs to be addressed
Good if Left on Longer
Tara R from New York, NY
I'm very fair so when I was going to an event last minute, I picked this up thinking I would be bronzed within two hours.. as the bottle says. After two and a half hours, I took a shower and basically looked the same with some slight color on my knuckles and ankles. Now, I sleep with it on and wake up with it looking perfect! Overall, this product is good if you're willing to wait.
no thank you from New York
I'm white and I mean white, I bought this product in dark as the first tanner I've ever bought in dark. Absolutely no color. I shower it off and I look like I didn't even apply it. The directions say rinse it off and the color develops after 24 hours but there's no color. Where is the color. All that money for a product that doesn't provide color?
Where's the color?
amber from Los Angeles
I'm pretty pale as it is so any tan shows instantly. This is my second time using this and it washes off completely. I've watched countless videos to get the best tan and it seems impossible. I'd rather spend a bit more and get a spray tan
I am OBSESSED
Allie from Louisville, KY
I don't know why there are so many negative reviews about this product. It is seriously AMAZING. I've tried many many tanning products over the years and this is by far the best. It dries instantly and you don't feel sticky, gives a very natural tan, isn't streaky, and doesn't fade weird. People have said it fades immediately when you shower it off after the 2 hours, but I've never had a problem with it. If you exfoliate and moisturize well before use, take your time rubbing it in, and simply rinse it off after the 2 hours (AKA do not scrub with soap), it will give you a beautiful color. 10/10 recommend this product!
Best self tanner (to an extent)
ALM from my house
So, I have been self tanning for a little over a year now, I have tried multiple different ones and this one is by far the best. I ALWAYS get compliments on this and people ask me if I have been using the tanning bed it looks that natural. I am a very fair skinned naturally, I use the loving tan 2 hour express in medium. I exfoliate, shave, and only moisturize elbows and knees before applying. I sleep in it and rinse it off the next morning. I pump out about 3-4 times on my loving tan mitt for each area of the body. The only reason I'm not giving it 5 stars is because it seems no matter what I do, this product usually only lasts about a week, and is the hardest thing to scrub off. Some spots will have completely faded and others are still just as potent as they were when I first applied. It also comes off patchy! Which I hate! I shower daily and moisture daily, not sure what else I can do to prevent this. Some people also wonder about the smell, I mean it's pretty much typical self tan smell but just a little better. It also has a green undertone which I believe does help in preventing orange ness!
It was awful on my skin. Looked gray
Cindy from Mesa
Hated this product. Had heard great reviews. What a disappointment
This develops over the course of like 8 hours!!
Jess from Pittsburgh
For those giving 1 star because it "washes off right after the shower" - you rinse off the surface coating and then it develops over the course of 6-8ish hours after you rinse it off. So it does look like you've washed off all the color right after showering, but once it develops you're good to go! I do this before bed and wake up with gorgeous color every time. I've been using this product for about 4 years. I'm a very pale person with neutral undertones, and this makes me a golden color without being orangey.
Nicole from Ct
Started out pale, exfoliated and followed all directions. Applied and thought it would be promising. Waiting 2.5 hrs and rinsed off and I was back to pale..? Waste of money right here.
Dkay from CT
Bought this product to use on myself before being in a wedding. Gave me a natural, streak free glow. Applied the night before, was able to shower after 2 hrs (I kept it on for 2.5). Only con is I did not like the smell and still had a fake tan smell the next day. Otherwise highly recommended. For reference I am fair skin and used the medium and it was perfect.
Best self tanner!
Megan from NC
It's easy, quickly dries, and adds a natural tan!
Not horrible, wouldn't repurchase
Jc from Los Angeles
If you have hours of time to side aside every week, this tan will work great for you. I got the 2hr express in dark and the color is okay.. came off a bit orange on me and I'm a neutral olive undertone. It's just such a process to apply and maintain this tan. You have to shave, shower and exfoliate prior to applying and it doesn't even guarantee it'll turn out well. Fades after a week, so it's pretty high maintenance and expensive to maintain. Jergen's 3 days to glow works better for me than this. Use after the shower like normal lotion and your tan develops throughout the day. Much more affordable, low maintenance, and very forgiving. I wouldn't recommend this product for the everyday on the go girl (aka if you have a job that's not being an insta model)
I will buy this again.
Han from Oxford
I use this with a mitt and apply twice to my legs. I wish it was a little darker but for a two hour tan I am not complaining! I'll definitely buy this again when it runs out. Quality product.
Nope. Would not ever buy again.
Nan from Ohio
I used a face tanning product from a different supplier, and this product for body tanning. As a consequence, I had a tan face and pale body!
Washes Right Off
Kristin from Indianapolis, IN
Initially thought I was going to love this product because it was fairly easy to apply, didn't smell bad, and created great color after the two hours. Then I showered as directed and it washed right off, no color left. I did not scrub in the shower, and followed all of the directions and tips from the website. Very disappointed. I'll be going back to professional air tans that last.
Color washes off immediately!
BROOKE from Boston
Despite following the directions to the letter, after taking a shower after using the express mousse in dark, the color almost 80% washed off!!! It says to wait 2 hours, I waited 4 hours for good measure and it still washed off!!! For the expensive price tag, this should not happen. They need to revise their formula. Total rip off.
Angie from Missouri
Do not use this product without gloves or something else similar. It's pretty messy even if you use just a little bit (it'll darken your hands quickly and not very easy to wash off without scrubbing). There's automatic bronze upon applying. The color turns out decent overall if applying it correctly.
I prefer this over Loving Tan's other tanning mousse!
Melanie from Chicago, IL
I've used the other tanner by Loving Tan for a while and I was getting annoyed with the developing time. I would go to bed with it on, then rinse in the morning. However with this 2hr Express Mousse, I am switching over for good! I actually notice a difference in the depth of color and it works for my ever-pale Midwestern skin! Like other reviewers have said, don't freak out after your initial rinse and think you lost a bunch of color. It'll keep developing. Loveeee this stuff!
Jen from Georgia
I bought this because of all the amazing reviews and recommendations. The first time I used it, I let it stay on over night. The next morning my coworker commented on how tan I look! It certainly makes you several shades darker fast. Only downside is you have to rub this in VERY quickly, or else it will dry within 5 seconds and look like a dark island on your skin that you have to go around to try and even out. Over all, would recommend.
It stinks like cat pee
Ajay from New York
I was so excited to get it in person! Everyone was talking about it online so I had to get my hands on it 😍but sadly the smell is so bad I feel like throwing up when I wear it so I gave it to my friends to try. Also this product has different smells on everyone but mine reacted really badly. For some reason made me itch like crazy and gave me rashes all of my body.
Tasha from Kingsport, TN
I've had so many compliments on my tan. I've used a lot of tanners and this is my favorite. Doesn't smell bad and is easy to use. I definitely recommend this product!
First time self tanner from Charlotte, NC
This turned out very good! It was my first time using self tanner. I got the specific mitt for it and applied it myself. I definitely needed to work fast and blend. It came out a great color that brought life to my pale skin. Truly excited about this.
The BEST self tan
Morgan from Alabama
I've tried many self tanners and this one by far is the best. I see many complaining of it being streaky but you have to have a good quality mitt and be somewhat experienced. The color guide is the best so you know exactly where the tan is going! I ordered dark because I prefer a darker shade but this is perfect for fair skinned people!
Will not buy again
Pam from Florida
First time trying this product. Will not buy again. Did exactly as instructed. Legs came out streaked. I normally use L'Oréal tanning pads and will go back to them. Over rated. Was not impressed.
Love the color it gives!!
Shan from Knoxville Tn
I love the color! I'm light toned & you can see the color instantly & even more after 2 hours. I wished it did smell better & didn't transfer on my sheets.