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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
It's A 10 Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! It's A 10's formula is effective and intensely moisturizing and cleanses without damage.
Benefits
- Hydrates hair
- Lightweight for everyday use
- Cuticle smoothing
- Moisturizing lather
- Creamy texture
- Increases shine
- Improves elasticity
- Nourishes hair
- Enhances hair's natural body
- Helps prevent breakage
Features
- Color safe
- Paraben-free
- Vegan
- Leaping Bunny Certified
Key Ingredients
- Sunflower Seed Extract - a super light extract that helps soften and add shine
- Acai Berry Extract - improves tensile strength and shine
- Ginger - soothes distressed hair and scalp
- Pomegranate - potent antioxidant containing vitamins A, C and E
- Moringa Extract - powerful antioxidant that beautifies the hair
- Aloe Vera - provides intense soothing and protective moisture
For maximum effectiveness, apply a small palm-sized amount of It's A 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.
For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.
Follow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.
Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium C14-16 Olefin Sulfonate, Acrylates/Aminoacrylates/C10-30 Alkyl Peg-20 Itaconate Copolymer, Cocamidopropyl Betaine, Sodium Lauroamphoacetate Acetic Acid, Aloe Barbadensis Leaf Juice, Amodimethicone, Aspalathus Linearis Leaf Extract, Butylene Glycol, C11-15 Pareth-7, Citric Acid, Cocamidopropyl Dimethylamine, Dextrin, Disodium Edta, Euterpe Oleracea Fruit Extract, Glycereth-26, Glycerin, Glycol Distearate, Glycol Stearate, Helianthus Annuus Flower Extract, Hydrolyzed Hibiscus Esculentus Extract, Laureth-9, Magnesium Chloride, Magnesium Nitrate, Morinda Citrifolia Fruit Extract, Moringa Oleifera Seed Extract, Fragrance/Parfum, Peg-10 Sunflower Glycerides, Peg-150 Pentaerythrityl Tetrastearate, Peg-55 Propylene Glycol Oleate, Peg-6 Caprylic/Capric Glycerides, Poly(C20-28 Olefin),Polyquaternium-10, Propylene Glycol, Punica Granatum Fruit Extract, Sodium Ascorbyl Phosphate, Sodium Chloride, Sodium Glycolate, Sodium Hydroxide, Sodium Lauroyl Sarcosinate, Sodium Sulfate, Symphytum Officinale Leaf Extract, Tetrasodium Edta, Trideceth-12, Zingiber Officinale Root Extract, Chlorphenesin, Ethylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Methylparaben, Phenoxyethanol, Potassium Benzoate, Potassium Sorbate, Sodium Benzoate, Coumarin, Hexyl Cinnamal, Limonene
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Has the consistency of this shampoo changed? I just purchased this today and realized it's so watery. I've been purchasing this shampoo for the past 8 years and it's always been a thick creamy texture.
- Asked by Rosie
- Official Answer By It's a 10 Haircare - Brand EngageWe have not had a change - this doesn't seem right. I would suggest exchanging with a new bottle.Was this answer helpful to you
- Q
Dors this shampoo contain SLS?
- Asked by Jac
- Official Answer By It's a 10 Haircare - Brand EngageNo, this formula doesn't contain SLSWas this answer helpful to you
- Q
Is this helpful with a cracked and itchy scalp?
- Asked by Carly
- Official Answer By It's a 10 Haircare - Brand EngageHi there! We recommend to use our Scalp Restore collection, specifically the Charcoal Shampoo and Scalp Serum. They help soothe a dry, irritated scalp.Was this answer helpful to you
- Q
Is this sulfate free?
- Asked by Ivory
- Official Answer By It's a 10 Haircare - Brand EngageHi there! The Miracle Moisture Daily Shampoo is sulfate-free. Some of the cleansing agents that are in our shampoos have a byproduct of a form of sulfate, however, it is not the type of sulfates that are added to normal shampoos. This means it’s still a sulfate-free shampoo.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 930 Minutes
- 31+ Hour
- 310 Minutes
Best Uses
- 69Daily Use
- 29Fine Hair
- 24Thick Hair
- 22Curly Hair
- 14Oily Hair
Describe Yourself
- 58Beauty Conscious
- 25Product Junkie
- 23Survivalist / Minimalist
- 11Brand Buyer
- 3Budget Shopper
Hair Type
- 57Wavy Hair
- 41Straight Hair
- 15Very Curly Hair
Most Helpful Positive Review
Holy Grail
After having moved from desert heat, to humid wasteland, and then on to winter wonderland, my hair was going through the seven stages of grief in less than a three year timeframe. When I lived in Nevada, my hair never had problems before, and took to nearly any and all products I introduced it to (...
Most Helpful Critical Review
Not all that!
I highly recommend that the product is purchased from a salon! I bought my first bottle at Kroger and it was water. I purchased the second bottle (very next day) and it was the right consistency. YAY! Shampoo lathered well and the conditioner smelled amazing. However, on my naturally straight and un...
179 results
It's a 10
Love this produc !
Shampoo
I bought the shampoo and conditioner with high hopes it dried my hair out and made it break. For a reference that I have pretty long hair and I only wash it about once twice a week and it is very healthy. Very disappointing.
I would buy this product again
Hair Type Wavy Hair
Verified Buyer
I loved how soft it made my hair feel!
Scalp loves this product
Hair Type Wavy Hair
I had been using Deva Curlbond shampoo/conditioner & Ouidad styling products. My wavy hair was limp & not defined. Then my scalp became very itchy & flaky. After research for my itchy scalp, one recommendation was to change hair products. So I switched to It's a 10 shampoo & conditioner & now I use Innersence styling products. My scalp is no longer itchy & flaky. My hair feels fresh & light. My waves now have more curl & are bouncy & beautiful. I've never been more happy with my hair than now. PS: Also use Odele clarifying shampoo every few weeks, which I had never done before.
Bring back potion line!!
I love It's a 10 products and have been a loyal customer for 10+ years. The conditioner for this line is amazing but the shampoo dries my hair out. I used the potion line until it was discontinued and it helped my hair a lot. I wish they would bring it back.