Rated 4.44 out of 5 stars
Most Helpful Positive Review Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented with this opportunity, and was hesitant to try it out, but I was also kinda desperate. I know there's a long journey ahead for my hair, but it's a significant improvement. I do have to add that the products don't smell so great in the bottle (kinda smell like hair chemicals), but post-shower, it's a nice subtle flowery scent. I also should add that although the product is dense (and not watered down, thank God), because my hair is so dry and needs moisture (she thirsty and thick), I still use plenty of product. I'm hoping there are bigger bottles for less the price because I kinda really like these bad boys. I wholly admit that what works for my hair may not work for others, so please keep that in mind.
Most Helpful Critical Review Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew my hair probably wouldn't like this line. As a curly girl, my hair can be finicky. After shampooing, it left my hair extremely dry. The fragrance is also very artificial/perfumey, which is off putting to me.
I received this free from Ouai for testing purposes and my honest review.
Reviewed by 160 customers Loved the Smell, Hated the Build-Up
alicia_o from San Angelo, TX
I will say, the smell is strong but I personally loved it. It was especially nice when on days two and sometimes day three is dirty hair that it still had traces of the scent. But with that being said, after a couple of months of using it (I was my hair twice a week) my hair got a nasty build-up to it and my hair became dull and lifeless. Ended up returning it because I couldn't bring myself to keep putting this product in my hair. I didn't notice any positives in my hair appearance with this product. Overall, wouldn't recommend.
My Holy Grail
curlyhairdontcare from MS
This shampoo saved my hair! It is so soft, silky, and healthy, even after just one use! I have a very oily scalp (would have to shampoo TWICE with a clarifying shampoo) and very dry hair at the same time. This shampoo helped balance my scalp, soften my hair, and bring out curls! I always thought Holy Grail shampoos were a myth, but I was proven wrong! I use the conditioner along with the shampoo, and my hair feels AMAZING.
Love it never letting go!
porcabig from Chicago
Wow I was suffering from really oily hair, like bad! No matter what shampoo I bought it didn't work. I have medium wavy hair and this has saved my hair it leaves it SO soft and NOT GREASY! Ugh love it.
I can't say anything less than exceptional !!!
ShopperGirl¬21 from Washington state
I am growing my hair so that I can have long hair. I have used several types of hair products and WOW !!! I shampooed twice and then conditioned my hair while I brushed my teeth and that us all it took. This product doesn't make growing out your hair so ugly or difficult. Your hair will do styles you never knew you could do. Try just once !
esme from Arizona
I have wavy ends, curly roots, frizzy hair and an oily scalp. The first time I used this shampoo my scalp did not get oily by the day of the day and it usually does!! Even with all other shampoos I've tried. I didn't wash my hair for 2 days and it was still so smooth and fresh! I tested out washing my hair every day with this and the conditioner just to see if my ends would dry out and it did not! It has such a pleasant smell that lasts all day even after styling it. I'm seriously so surprised at how good this works. I hated using dry shampoo because 3 hours later my hair would be oiler than it was before I would spray it on. I don't even need to think about using dry shampoo anymore.
the smell, the smell and alright results
mum of 1 from Baltimore
the smell is def over powering. i am not the person who is sensitive with fragrances but holy hannah it smells like some perfume from the 90's - Elizabeth Taylor white diamonds (?), or a strong one that someone has been wearing all day and it settled in their clothes. my boyfriend and i share products like this and i am surprised he hasn't said one thing about the smell (he probably hates it no doubt). the shampoo is okay to use but the conditioner left results to not be desired.
Make hair look smooth without being heavy
Misha from Tucson
The shampoo is thick and has a nice lather. It does have a strong perfume scent that I enjoy, but the scent may not be for everyone. I like that is doesn't dry my hair out and that it doesn't weigh my hair down. I bought the medium, and I have fine wavy hair.
NOT SULFATE FREE!
Archie from Chicago
None of OUAI shampoos are Sulfate-free. Why does Ulta categorize them as sulfate free. False advertising!
Ouai Medium Shampoo
Kasee from KY
This shampoo works well and is better than most, but something is still missing for my hair type. I have very long, medium to thick, natural hair that is not color treated. I love the smell and the shampoo lathers well, but it did not rinse clean and left a residue on my hair. I was excited to try this product but it did not work well for my hair.
A GIFT FROM THE MAGICAL HAIR GODS
Black Hearted Birdie from Nashville, Tennessee
And the magical hair gods came down from their magical hair world and gave us the gift of QUAI!
That's literally how I feel after using this whole line. I was using another high end shampoo that I loved but was looking for a change, you gotta switch that up sometimes! I am so glad I made the change! My hair feels soft and in control.
I use the shampoo & conditioner, washing my hair in cold water (it's a magic ingredient to great hair) and then use the leave in conditioner before blow drying. After blowdrying I use the lotion to manage some frizzies and I'm good to go for a couple of days with dry shampoo touch ups!
My hair has never been this soft and even my husband commented on it!
If your sensitive to scents, this does have a strong floral scent to it that takes some getting use to. The day I wash my hair I don't wear perfume because I'm afraid between that and my hair I'll be a scent overload for everyone. Lol.
I love the scent, it is just stronger than other shampoos.
Eva from Davie florida
this shampoo has an amazing smell, like roses
Makes my hair feel amazing
Gwen from Odessa, TX
I've used it a few times &already can tell a huge difference. The smell is amazing too. I got the hair oil a while back & it made me try to shampoo/ conditioner
My hair is so soft!
JennO from CA
Love this shampoo so far! My last one I had been using for over a year and my hair was always so tangled in the shower and it started to feel dry all the time. It was def probably time to change it up. Im glad I did! This shampoo is great! A little goes a long way so no need to use a ton (I only use about a quarter size) and focus on the roots. Also it has a delayed sudsing (lol) so dont add more just yet! I usually only wash my hair every 4-6 days bc its usually in a pony tail for work. I really needed something that was going to clean well bc I dont like washing my hair in general so I want it to be clean as long as possible! This stuff is pricey but I splurged bc I dont was my hair very often so why not get a product that a little extra nice! P.S. I love the scent! Its def a bit strong in the shower at first but I suspect its bc its so diff from what my old one smelled like (pineapples) that it made it seem strong.
mrstg from CA
If you have medium to thin hair this works well! If you like the philosophy amazing grace scent, this is a great similarly scented shampoo but not as strong. I love how this makes my hair look, feel, and smell. I've tried various brands and this new shampoo by Ouai really beats most of them. Definitely going to purchase the refills when this bottle runs out!
I would buy again.
Olive from VA
It takes just a very small amount for my short hair cut...dime-size
Lala from Los Angeles
This shampoo leaves my hair way too waxy. I decided to try this shampoo as a "cheaper" option to alterna. I have to constantly rewash my hair 3+ just to remove residue. Since I have to rewash my color treated hair it does cause my hair to fade a lot faster compared to other shampoos I've used. I have medium thick hair and thought this would be perfect balance for my hair. It leaves my ends super dry and knotty. While my roots just feel so disgusting. I've used both this and the thicker version and I find it pretty insulting that they just assume this would be great for medium/ thick hair.
I was unsure
Naomz from Oklahoma
I couldn't decide if I should order the thick or medium hair shampoo and conditioner. My hair is thick and the strands are sort of thick kinda still on the medium side though but after going to OUAIs website and taking the test I decided to try medium first. I don't regret it at all. After the first wash I wasn't expecting results but I got them. My frizzy hair feels so soft and shiny. I bleached my hair 6 months ago and it's still dry but this shampoo and conditioner combo and OUAI hair oil is saving me.
Jum from New York
It's not a bad shampoo but it did make my hair frizzy.
Great end result but it took work
Stephanie from Grand Junction, CO
I ended up liking this product but it has some major flaws. The smell is like bar soap very boring and no smell would be better. It was hard to apply the product I ended up needing to get 1/2 the amount and work it in my roots. Then get the other 1/2 and use it on my roots. It didn't want to spread at all. The conditioner was fine. I used my normal leave in conditioner routine after word however.
I would totally buy!
T-Kiss from Los Angeles, CA
I really liked thus product! I was able to use it for weeks and my hair never got dull like it does from other brands when used for too long. It was light and not greasy and my hair dried nicely without frizz or any extra products needed after use. Would definitely recommend!
Luxeglow from Ventura, ca
I love the scent this shampoo left in my hair! I smelled amazing for days haha and also made my hair super silky soft and bouncy!
I LOVE this Shampoo
Landys Mom from Temecula, CA
This is my new go to shampoo, at first I wasn't sure I loved the smell but now I love the way my hair feels and smells after washing! I'm able to go 3-4 days between washes without my hair getting greasy! New holy grail!!
In love with OUIA!
MalejaGR from Marietta, GA
I love the benefits, the smell. It let my hair, super soft, handle, not fluffy and smelling incredible for a long time.
Oliveiraprii from New Jersey USA
I was looking for a shampoo to helps to bring back my hair's life !! This is totally the right one after the first wash my hair was so shiny and the smell omg it smells soo good !!! I loveee it !
Surprised as how much I loved these!
Ashley from Fyffe, AL
I loved most everything about this Shampoo. It's beautiful and smells great. Lathers great I just wish it was a tad bit more hydrating. But I do have really dry and slightly damaged ends so that may not be the case for most people.