Rated 3.86 out of 5 stars
Most Helpful Positive Review IN LOVE
I apply this product with a damp beauty blender and it is perfect. I used to use the matte + poreless foundation but stopped using it and switched to Revlon 24hr ColorStay. The Revlon foundation was great in the summer, but TERRIBLE for my dry winter skin. The dewy + smooth foundation keeps my skin feeling hydrated all day long. It doesn't flake off like other foundations with dry skin.
Most Helpful Critical Review Has a little bit to much shine
Although I'm not big into foundation I find in the winter I need foundation to give my face a little color. I usually use a
MAC or Laura Mercia but when I ran out to ultra unable to find both I travel to the drug store brands saw this and couldn't resist trying it due to the price. Great foundation for dry skin but if you have oily skin you may want to avoid it. Con; it leaves a very shiney look... I wanted a
More matte finish look but it will do. Another big con is it's hard to get out of the bottle I'm more of a fan of squeeze tubs or pump tops and this is lacking both. The product is pretty thin so slot more
Come out than I usually would want to:( all and all for the price it's a great buy.
Reviewed by 1649 customers Does Not Stay On At All
Hannah from Murfreesboro, TN
I put this product on with a moistened beauty blender and it comes right off throughout the day, one touch to your face and it comes off on your finger. Not buying again.
My most used foundation(s) of the decade
Jessie from Albuquerque, NM
I recently realized that I had been using this product (and the matte version) since you could use the translucent pull tabs at the drug store to find your shade. I've probably been buying it off and on for 7 or 8 years now. I have combo, dry-leaning, textured, acne-prone skin, and this product seems to wash off great and looks great. It's buildable to full coverage, but also can be applied sheerly where you don't need much product. It is my 2nd favorite foundation— second only to the Born This Way foundation (OG). I have tested a lot of other foundations, and this one truly has no smell, a decent range (although most stores could do better stocking certain shades), and is consistent. I like that the shades match me well and that it doesn't leave me looking dry. I definitely use powder products on top to set it, but don't usually need them. It also touches up easily throughout the day if needed. I would recommend a really good setting spray or powder if it's for a long day. I apply directly to my face with my fingers and blend lightly with a sponge.
amethyst from USA
I bought this looking for an affordable yet reliable foundation and sure enough, it fits perfectly in both categories! My one complaint is it's a little runny but it applies on the face just fine and looks smooth and natural.
brooklynnbridge99 from U.S.
I have dry skin, and I've tried countless kinds/brands of foundation trying to find the perfect one, and this is my favorite right now. It makes my skin look hydrated and moisturized, even glowing. It blends beautifully. I would definitely recommend this for anyone with dry skin.
It's better than some pricier alternatives
Olivia from Chicago
I really love this foundation. I have pcos chin hair and the plucking sometimes causes ingrown hairs which leave unsightly scars and broken skin. This foundation is a medium coverage and when I need a little extra coverage over the problem areas, my concealer blends into it well.
My shade is soft honey- I've not had another foundation fit my skintone as well- for me- it matches my yellow undertones without making me look like Lisa Simpson.
My general skincare routine consists of niacinamide, then hyaluronic acid, then some aloe vera before sunscreen- I need a good amount of moisture and matte foundations sit on top of my skin in a very obvious, cakey way- even when I haven't added powder. This foundation blends in so well- sometimes I get complemented on my complexion because it gives me such a natural evenness.
I like to apply this with my fingers like a face cream, then across larger pores I may use a sponge to blend it in seamlessly. It's pretty easy to work with and using a sponge helps the longevity- especially after around 12 hours when you start getting a little oily. Overall, I highly recommend. It's been a better foundation for my skin than some higher end products I've purchased.
My daily go to Foundation!
Archie from Stone Mountain, GA
I use it daily for work! Great match!
Sherry from Williamsburg VA
Great coverage. Last all day. A good shade match for me. Last all day long
hb from wa
This is probably one of the worse foundations I've ever purchased. It doesnt cover acne or dark spots. It breaks up and clings to dry patches. and on top of it, it oxidizes to a really odd pinkish color.
Nik from la
made me breakout
actual product was near perfect, after effects not so much
cleo from texas
I used this product a few days ago and it was amazing. it felt like nothing was on my skin while also giving great coverage. my one issue is that I broke out the day after I used it
id buy again
kate from laplata MD
i have dry skin and i got this foundation because i saw such good reviews on it, at first it dried out my skin a lot but i tried it again but with a hydrating primer under it and i stopped setting it with the fit me powder. its medium coverage but definetly not full, it settles into my fine lines on my forehead a bit and doesnt cover up texured skin very well, but my skin isnt very textured so its not an issue for me. its a good foundation but its not dewy as they say it is i think its more of a velvet or satin finish. so its a good foundation just not how they advertize it.
Love this foundation
Anuja from Allen, Texas
I really loved their matte foundation but I have pretty dry skin so I wanted to try the dewy version instead. It seeped in my skin beautifully without looking cakey. I love both versions but this one suited my dry skin a lot better!
Dry Skin from Orlando, FL
I have super dry skin. So what I did was prime, then mix this foundation with a tiny bit of a hydrating serum. Stayed on ALL day!! (After setting powder and and spray of course) most others flake off after a couple of hours. Great color match. Covers enough without feeling heavy.
Great for the price
Furikake from WA
For my oily but dry skin. This does make oil secretion faster. So I mix it with the fit me mattifying foundation, they work good together. The dewy porcelain shade is darker than the matte one, and does oxidize for me.
This is the only foundation I'll use
D from Winchester, BA
Matte foundation has too much of a cakey looking finish, so I like using this dewy foundation and then setting it with either the Maybelline Fit Me loose translucent or pressed translucent powders.
made my skin super oily
juj from ca
i have slightly oily and acne prone skin and it did not have enough coverage to cover the pimples and after about two hours my skin became like an oil slick.
Great drugstore foundation
Blob from Temecula
I love this drugstore foundation! I just wish that they made this in full coverage
My go to summer foundation.
Lizzy from Lititz,PA
If u want a foundation that will be nice n smooth, look of full coverage without feeling heavy then this is a good one for you. Also a light weight price tag too .
Needs better shade range.
M from VA
This foundation formula is super incredible I love it more than the matte and poreless. I wish they had the same shades and as large of a shade range in both formulas though and it would be my go to. I got the shade ivory and it is straight up ORANGE. Like and as it oxidizes it gets worse. If anything I'd say get the matte and poreless and mix it with a moisturizer or face oil because the shades in that are great. They really missed the mark with this /:
A little orangy at first
Lorilee from Lubbock
When I first applied it looked good but some spots looked a little orange but it did end up blending out so I can't really complain. I am a little worried it will be more obvious when using a powder foundation along with it
Beautiful foundation - wears well
Mama Bear from Pulaski, WI
For a light to medium coverage foundation - this foundation is beautiful. But you can build it up to a more full coverage foundation if you want to. It doesn't leave you looking too dewy and definitely gives you a smooth look. It has the slightest scent to it, but it doesn't bother me at all. It wears beautifully all day, took me 12 hours to notice it starting to fade. Would highly recommend. The only thing I wish it had would be a pump like the 24 hour stay maybelline full coverage foundation bottle.
lolalulu from SC
like the coverage and formula just wish it didn't oxidize so much
Rachel from USA
I have crazy dry skin due to allergies and this foundation is incredible! I moisturize and prime first and this goes on so well and lasts all day! I use a damp sponge for application, and only do a light/medium coverage because i actually don't like the feeling of stuff on my face... and at first I'm super aware of my face being covered, but after a few minutes I don't feel it anymore. It's almost like my skin, but better. It's affordable and is great coverage for my preference.
Mandi from OKC
If you love medium coverage you will love this!!
shantellayanna from Martinsburg, WV
It goes on kinda good at first, it's definitely not full coverage because you could still see my blemishes underneath, but it went on okay. Then later on in the day it made my face look super greasy. I know this is a dewy foundation but this just made me look sweaty..