Rated 3.96 out of 5 stars
Most Helpful Positive Review Thought I had a problem...
Used for a few weeks (loved it!) then began having issuess. Seemed to be dried out as if it were used up...after a few weeks? Kept trying but eventually gave up, filing it away as a lost cause. Months later, came upon it while organizing/tossing old makeup. Couldn't bring myself to get rid of it, then had an idea...(what could I lose?). Got out my brush cleaner, sprayed a bit in my palm. Swirled the tip around, rinsed and dried. Good as new! Those little bristles just got dirty and dried out! So glad I didn't give up on it!!!
Most Helpful Critical Review I half like it, half don't
I bought this product in the shade black. First of all, it is not at all black in pigment. It's more like a charcoal gray. That being said, I don't hate the color. Although I like the applicator and the packaging itself, the formula of the product is streaky. When I applied it to my eyes, the color needed to be built up and when I tried to build it up, it rubbed off what I had already drawn. Hopefully that makes sense. It was really difficult to apply. I wore it for a few hours and I did not see too much running but I did notice some chunks that had bunched up and flaked on to my lids. But the liner looked good otherwise. So I'm kinda in the middle about this product; I don't love it, don't hate it. Side note: I heard that the Ultra Black shade is better than the black shade. So I might try that one next time.
Reviewed by 185 customers Still my favorite
T from Las Vegas
I love this eyeliner! I use blackest black and it seems pretty black to me. And it's easy for me to apply.
Michelle from TX
So easy to use! My favorite liquid eyeliner! I had the NYX epic ink eyeliner but it was hard to use, but this one is so easy for some reason. Definitely recommend!
I was hustled, scammed, bamboozled, hood winked, led astray!
Emily from Portland
I wish I could upload a pic to show how truly disappointing this liner is. I got ULTRA BLACK and it looked like opaque grey. No idea if it helps your lashes bc I'm too annoyed to keep it on as soon as it touches my eyelids.
Tati from Las Vegas
I love this eyeliner because it's super easy to use to make a wing. It glides very smoothly. The brush tip is not super firm but not too soft. It's not matte finish, I would say it's a semi matte finish. I would definitely purchase again!
Best Eyeliner ever
Azra from St.Louis
Please never get rid of this eyeliner....This is definitely my go to!!
yayforsummer from Oregon
I like this better than Stila and the better higher end eyeliners. I have yet to find better.
Looks great, easy use great price
Jan from St. Louis, MO
Easy to use, looks good, like the brown color, does not irritate my sensitive eyes. I learned that I need give a downward shake to the brush to activate the liquid to the brush. At first I wasn't using it every day so that may have been the problem.
queenoftheryche from Brandon Florida
Abby from San Francisco
I love this product! I don't know if the serum part actually works but the eyeliner is a great one! Super easy to use and gets me the results I want every time. You have to get the ulta black one not the regular black. The regular black is too sheer in coverage.
My holy grail eyeliner
Hayley from US
This is the best eyeliner I've ever tried (recommended by Youtuber Taylor Wynn). The firm brush tip (not the super flimsy ones) instead of the usual felt tip makes getting a sharp wing so easy because the liner actually comes out of the tip instead of always having to use the side like you do with felt tips. Takes me forever to go through one and I wear winged liner every day. 2 things though: make sure you store it tip down and shake it each time you use it. Also, if you want actual black, be sure to get Ultra Black, because the regular black is more of a gray. Doesn't run or transfer with eye primer (which I wear with any eye makeup because of oily skin). I have to use a really good makeup remover to get this stuff off, so it definitely stays put. Anyone who says this stuff sucks either got a bad one or stored it wrong and let it dry out. Gone through multiples of these and they're always great!
Literally the BEST
Crys from Arizona
I'm not a huge fan of eyeliner because it's always so complicated to put on. But this.. let me tell you is the best makes the application super simple, the tip is super pointy and can get that sharpness, but also is firm and soft at the same time, you can easily glide and get the thick to thin. It's super dark and doesn't smudge through the day, but it easily washes off at the end of the day. 1000% reccomend
jillith88 from Saratoga Springs, NY
The deep brown is my HG eyeliner. So easy to apply and lasts all day. I have tried the black in the past, and it is not the same formula. The black is dry and application is patchy. I find that the deep brown is dark enough for me and doesn't look as harsh as black liner.
Pretzelluvr223 from NC
I've been using this eyeliner for about 5 years now and I adore it. It doesn't crease, it stays on until you take it off, it's super pigmented, it goes on super easily due to the brush tip, and it lasts forever- I've only bought 5 because they last so long. That being said, I've never really noticed a difference in my lashes since I started using this product. I don't mind that though because I seriously love this eyeliner so much.
I switched from Stella liquid to this !
Kayla S from Ohio
I switched because the price and ingredients are much better in this one and I'm not disappointed! Great eyeliner perfect for wings. Will continue to be my go to
aj from Chicago, IL
I've seen decent reviews about this eyeliner and was willing to try it but it is AWFUL. I got ultra black but the color payoff is ridiculous. It goes on smooth but then dries out so I constantly have to shake it even when applying it to just one eye. It's patchy too - some parts are black and others are grey. Honestly one of the worst eyeliners I've tried. don't waste your money on this
Lida from California
Let me tell y'all...this shii right here is the best eyeliner ever!!! I've been using this eyeliner for 3 1/2 years and it has definitely become my go to!! and that's on periodt.
Happy So Far
CindyO from Spartanburg SC
As we age eyelids are far less smooth and most liners tug and skip unless you pull on your eyelids to make the surface smooth. Pulling on that skin is a bad idea. This liner isn't 100% tug free, but it is the best I've yet to try and I've tried many.
Eyeliner from Albuquerque, NM
I've been using this eyeliner when I can. The brush gives a perfect wing and glides on like butter. I've used the deep brown and black, the deep brown doesn't give as much pigment payoff as the black.
NJ from Minnesota
I've bought a few of these in the darkest shade,idk why I kept repurchasing, but I really wouldn't recommend this to anybody. It doesn't glide on smooth, I constantly have to keep shaking it or else it stops placing product, it seems to dry out quick or just have a really dry formula idk, it's just overall not good. I've started using the Clinique liquid eyeliner and I love it and definitely won't be repurchasing this one :/
Jalin P. from USA
I love this eyeliner! The product lasts a long time and stays on well. However it will come off near the corner of my eye, but it's good for the price!
Coffee lover from Chicago
Please bring back this product in the Physician's Formula line, in dark brown and the Lash Mixologist - also in dark brown. These are great products that all Ulta's should carry.
Reereestl2dc from Washington, DC
I bought 2; one for me and one for my daughter. Brand new, fresh out of the package and it performed impeccably on my first eye. Then it ran out on my second eye. I shook it, left it upside down, really pressed it against my arm before use to try and get it going, and still no pigment. It happened with my daughter's pen during her third use.
Not impressed 🙁
Silk from Buena park, ca.
Didn't like it!
More of a gray color
olyrollypolly from Vail, Colorado
It wasn't super great. It was a little streaky and grayer rather that an Ultra Black I wanted.
Easy winged liner
jimy from San Francisco
Great felt tip liner. Doesn't bleed but the color isn't as black or pigmented as I would like it to be. Lasts throughout the day without smudging or transferring and I have oily lids.