Rated 4.29 out of 5 stars
Most Helpful Positive Review Best line ever!!!
This line of products is the best ever. My hairdresser has been preaching the virtues of sulfate free shampoo/conditioners for years but I was unwilling to spend the money on the salon brands, which until recently were the only ones with this option. I didn't realize how much using a sulfate free product would improve the health of my hair, as well as extend the life of my color. I alternate between the smooth and volume(the volume tends to dry my hair out after extended use, the smooth will weigh it down. Alternating every couple of days gives me the best results). I've never received so many compliments on my hair as I've received in the last year of using this product, and because the condition of my hair has improved so much I rarely need more than a little trim every few months, so my hair is the longest it's been in a very long time. Can't say enough great things about this stuff - it's shocking how good it is for a non salon brand.
Most Helpful Critical Review AWFUL shampoo for fine hair!
I used the Ever Pure Moisture shampoo for a few months and loved it. It preserved my color better than any other (affordable!) shampoo I've tried and it kept my frizziness to a minimum.
My hair is pretty thin so I decided to try the Ever Pure Volume shampoo. What a mistake that was! I would have rather used a 99 cent bottle of VO5 shampoo.
My hair is very healthy and very soft. After using this shampoo and conditioner and doing my usual hair routine of blow drying and straightening, my hair felt like straw. I saw no difference in volume whatsoever. It left my hair feeling weighed down, greasy, and rough.
Maybe this shampoo would work great for someone with a different hair texture, but for my fine hair it was one of the worst products I have ever used.
Reviewed by 185 customers I will by this product again.
Jeanette from Idaho
Love how it makes my dry hair feel soft.
Erin from Sacramento
Leaves my fine hair greasy. Does not add volume. Pulled the tone right out of my blonde highlights and now my hair is yellowing. The only thing it's good for is diluting my harsh purple toning shampoo.
I would buy this product again and again
MJ from Shelby Twp, MI
Best shampoo I have found for fine, thin hair and color protection. I've tried many other salon, expensive brands - and always come back to this. Nothing else has come close. Just wish it came in a larger size!!
Fur mommy from Logansport, IN
I wash my hair every other day. Gives great volume that lasts & doesn't weigh down my hair.
Lisa from NY
This shampoo was very disappointing. Not only did it not add volume, but I had less volume than previously. It made my hair soft but flat and staticky. However, the worst part was the overpowering unpleasant smell. It reminded me of the odor from hair coloring or a perm.
Hair feels like straw
Tracy from Cleveland, OH
My hair felt very clean after washing but my comb didn't glide through my hair like I'm used to. After drying my hair felt like straw and was frizzy. Didn't notice more volume, just dry hair.
Hair falling out rapidly!!!
Alexandria from Beloit, WI
This started off great for my hair, until I began losing over 150 hairs a day. I've never been so concerned for my hair. It's coming out 10 strands at a time, with or without touching it!
I wish I could buy it in a bigger bottle
Jartz from Colorado
This is my first sulfate free shampoo and I think it has improved my hair texture and its softer. It has also made my my hair color last longer. It has a neutral/masculine smell that I like. I just with I could buy it in a large pump bottle. I love it!
Lifejoy from Austin, TC
I have chin length bob with fine hair. This shampoo gives me no volume, but it does give me ALOT of static in my hair after shampoo and drying. It also leaves my hair on the oily side. Wish I could get my money back so I could try something else.
pup from delaware
favorite sulfate-free shampoo for the price. so glad there's a drug store brand that supports colored hair without harsh chemicals
Great shampoo at a reasonable price
Pamtheshopper from Fairborn OH
A go-to shampoo that leaves mine and my husband's hair clean and smelling fresh. It's rare that we don't have a tube of the shampoo and conditioner in the house.
I like this shampoo.
Stacey from Palm Beach Gardens, FL
I have thin, straight, colored, hair. This product was recommended by my Ulta stylist. I liked it from the start. It lathers nicely and is said to be safe with colored hair and keep color from being stripped away. That seems to be the case.
I don't see the big deal
FlowerFairy from Los Angeles
It cleaned my oily hair. A simple soap
Would have done the same...
Great for colored fine hair
CarointheCity from atlanta,ga
This is a great shampoo for those with fine thin hair that need to pump up the volume but don't want to sacrifice your hair color. Good value too!
drying and no volume
sarah from chicago
It dries down my hair and I did not see any volume after using for < a month
A must try!
Jp5927 from Orlando, Fl
I tried this shampoo even though I don't have color treated hair and I love it! It smells so good and feels cooling/minty. It also lathers up so well for a sulfate free shampoo. I will def. be repurchasing this!
I would buy this again
Lovie from Noblesville, IN
Smells very nice
I will be buying this over and over.
Jill from Daphne, Alabama
This is perfect for me.
Works as well as the expensive salon products
Steph from Leesburg, VA
I've been using this product for years. Sometimes I'll buy and expensive shampoo and conditioner and switch off and on. This product is the best drug store product available with salon professional results. Try it out!
Made my hair impossible to brush
Erin from Lafayette, LA
I used this shampoo and conditioner twice a week for around three weeks and each time I shampooed (using conditioner after), I spent 10-15 minutes brushing out tangles. Didn't have the issue before, and switched to a different type of shampoo and conditioner this week with no issues with tangling. A friend of mine had the same issue.
Does a great job
Suzanne E from Charleston, SC
Good product for price point. Cleans hair well, smells good and leaves hair shiny.
Jessy from Mount Vernon, OH
I have used this shampoo for some time on my color-treated hair. It cleans my hair thoroughly but the formula is still very gentle. I adopted this because I noticed that it extended the life of my color and left my hair very shiny. I love it.
No more tangles
Linda - MInimalist from Gibbsboro, NJ
I used to use any brand shampoo thinking as long as it cleaned it was fine. After trying several brands that dried my hair out, made it fly-away, and always had to follow up with conditioner, I tried this shampoo. I swear by it. It does everything. Cleans, adds volume, no need for conditioner, and no more tangles.
Kathryn from Boardman Ohio
I like the volume provided and the price. Felt like it took a little more than normal to get a good lather going. Faint smell- could be more fregrant, but id continue to buy
Kept my volume
Zeus'mom from San Clemente Ca
Can believe how well this shampoo worked. I have oily and thick hair. My hair only keeps its volume a couple hours after washing it before it gets flat and oily.
This shampoo along with the matching conditioner Kept my hair Full of volume and kept the oiliness build up for over 24 hours.