Trending makeup and beauty products
Shop the most-loved beauty picks making waves now.
What’s trending?
The products everyone’s into right now—and for good reason.
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Sol de Janeiro
Limited Edition Body Badalada Daily Glow Lotion
Shark Beauty
SilkiPro Straight Wet to Dry Straightener + Rapid Blow Dryer
Just dropped
New arrivals made for every beauty mood.
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SACHEU
LOCKSTEP Alcohol Free & Non-Aerosol Setting Spray
Sol de Janeiro
Cheirosa 91 Hair & Body Perfume Mist
Worth the obsession
See what the buzz is about —only at Ulta.
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Polite Society
French Rose Milk Moisturizing Glaze Mist
DIBS Beauty
Desert Island Duo Blush + Bronzer Stick
Trending Makeup & Beauty Products: Frequently Asked Questions
What makeup looks are trending in 2026?
Skin-first glam. In 2026, makeup trends lean fresh and playful with soft-sculpted skin, blurred lips, flushed cheeks, glossy finishes and pops of color on eyes or lashes.
What beauty products are trending in 2026?
The big ones right now are glow-boosting skin care, creamy blush, lip oils, brow gels, multitasking sticks and hair products that support healthy-looking shine and texture. Fragrance is having a major moment too, especially warm gourmands and fresh skin scents.
Discover our Trending Skin Care guide for more.
What makeup products are viral in 2026?
Viral makeup in 2026 includes blush drops, glossy balms, tubing mascara, brightening under-eye products, flexible brow setters and shimmer toppers that add quick impact. These are the kinds of picks you keep seeing all over your feed because they’re easy to use and make a big impact.
Can I find trending and viral beauty products at Ulta Beauty?
Yes—you can shop trending and viral beauty products at Ulta Beauty Beauty Beauty across makeup, skin care, hair care and fragrance. You’ll find buzzy new drops, most-loved favorites and exclusive finds all in one place.
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