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How to shop for cruelty-free beauty products

We’ve made it easier to avoid products tested on animals.

Calling all animal lovers out there: We’ve got a brand new way for you to shop for cruelty-free beauty.

We know how important it is to you that the products you purchase aren’t tested on animals, but reading through all those labels can get tough. When you’re talking about something as important as cruelty-free, you probably want to be sure of what you’re shopping.

We want to help make it as easy as possible to keep your beauty routine focused on cruelty-free products, which is why “cruelty-free” is a cornerstone of the new Conscious Beauty at Ulta Beauty™ program.

Conscious Beauty at Ulta Beauty™ is all about empowering you with transparency and choice by offering Clean, Cruelty Free, Vegan or Sustainably-Packaged products. It also highlights brands that positively impact our communities and planet. Keep reading to learn more.

What is cruelty free beauty?

Conscious Beauty at Ulta Beauty™ defines cruelty-free as brands that do not conduct animal testing. To do this, we tie our definition with some of the most well-respected certifications in the industry — PETA, Leaping Bunny, and Choose Cruelty-Free.

These organizations have created guidelines that brands must adhere to in order to get their stamp of approval. We consider these three organizations leading experts on cruelty-free, which is why we chose to these certifications as part of our program requirements.

In order to get the Conscious Beauty at Ulta Beauty™ cruelty-free certification, all of the products that a brand sells at Ulta Beauty must comply with those cruelty free guidelines. You’ll be happy to hear that many of the brands we have at Ulta Beauty already follow all or most of those standards.

Are vegan & cruelty free the same?

Vegan, another one of our core Conscious Beauty at Ulta Beauty™ pillars, sounds a lot like cruelty-free, but it’s actually not the same thing. The two words have been used interchangeably but you can sometimes have a product that is one but not the other.

Vegan beauty products are created without any animal products, by-products, or derivatives, whereas cruelty-free means the product was not tested on animals. While it’s often the case that the two go hand-in-hand, don’t assume a product is both.

Our goal is to provide you choices and transparency when shopping at our stores and online. If you make the choice to go cruelty-free with your beauty routine, the Conscious Beauty at Ulta Beauty™ Cruelty Free certification makes it easy for you to find it online and in store.

That means dedicated areas in store for cruelty-free products, as well as filters you can use when shopping online to easily identify the values that are important to you. If you’re looking to go animal-friendly but aren’t quite sure where to start, Conscious Beauty at Ulta Beauty™ gives you choice in your routine so you can look good and feel good.