Product Reviews Rated 4.06 out of 5 stars
425 Reviews
Most Helpful Positive Review Best self tan out there This is the best self tanner you can buy. That being said, fake tanning is not for the low maintenance. You have to take time to exfoliate properly (I use the tan removing mitt from St Tropez), you have to MOISTURIZE at least once a day (esp after a shower). You cannot sit in a body of water without it fading or coming off. This usually looks good for about 5 days before it starts to fade and come off. You HAVE to scrub ALL of the tan off before applying a fresh layer. If you apply new tan over old tan, it will NOT look or wear well. Self tan will dry out your skin, so a good moisturizer (without alcohol or mineral oil which will eat away at the tan) is necessary (I like the Hempz one). The color of this tan looks SO natural, and the ultra dark color is actually dark. Give this a try, but make sure you use it correctly.
Most Helpful Critical Review On the fence with this tanner I'm not sure how I feel about this stuff. Of course I saw all the perfect photos and reviews on Instagram, however what you see is not always what you get. The photos never show a streak or how this never applys evenly on the hands no matter how hard you try. I've tried exfoliating and using lotion tried everything and still streaky hands and fingers. Then you are left with white hands tan arms. Those insta photos cannot be reality. I feel foams in general are just harder to apply evenly, I'm used to fake bake flawless spray and never had I had an issue with streaking with a spray and the mitt. There is no smell so it's good in that sense. The color is pretty good, i purchased medium and it's pretty natural but I like the color guard color more because it's more of a real tan brown tone. I think after you wash it, it almost comes off as orangey, this may be different with the darker types. The one thing is it's very hard to it get off too, once it's on it's on so you need to really scrub hard if you make a mistake or need it off for new application. I'm not sure if I will buy again or if I will return back to my old faithful, but overall it's not bad, but it will not give you those perfect instagram worthy results they advertise.
Reviewed by 425 customers Best self-tanning tips! 5
Me from Jacksonville, Florida
I love this in ultra dark! I am quite pale and it gives me a super nice tan. Before I put it on, I exfoliate my entire body with a dry brush, obviously when skin is dry. Second, I use shower gloves with soap in the shower.
I like to apply the product with rubber disposable gloves, like at the doctors. It doesn't get absorbed, and as soon as I rub it onto a certain area I blend it with a large makeup brush. I wait until the end to do my hands and feet where I wish just use the brush maybe with a little more product on my glove and blend it in.
For my face, I apply my fav moisturizer and a little of the tanner onto my hand (w.glove) and use the brush to blend on neck and face.
TLDR: best tips:
Before applying: dry brush &shower gloves
During application: wear rubber gloves, blend out with makeup brush, use just the makeup brush on feet and hands, apply mixture of moisturizer&tanner for face
Ultra dark not even dark 2
Ju from Arkansas
Got ultra dark because who doesn't wanna be as tan as you can be?! Let's start with the PRO's first: The tan went on super smooth and was even smooth with the color guard washed off, it had a pleasant smell when applying, and it is a gorgeous color. HOWEVER, it just doesn't come off as ultra dark to me! I don't even get regular dark from it. I could probably use two coats to get a nice tan.. but it's so expensive that I don't wanna to use THAT much of it for one tan. Once I finish this bottle I will go back to my other brand that gets me a deeper tan...
LOVE this self-tanner !!! 5
Tayler from Bristol, TN
You NEED this self-tanning product. Apply after you have shaved, exfoliated, and moisturized dry areas. I use a primer before apply and a mitt. I usually put on two coats. I apply the first coat, wait 10 minutes, and apply the second! Goes on amazing and lasts for about a week or two! You need this!
Beautiful color but... 3
Heather from North Carolina
Beautiful color but every single time I use this I end up with little black dots all over my chest and once on my face. I've tried rinsing in cold water first, using lotion to try to fill pores and using an ice pack to try to close my pores but neither of them helped. It really is depressing because the color of the tan is so nice. If I could figure out how to prevent it from getting in my pores I would go back to purchasing it again.
DO NOT BUY!!! 1
Bella from Denver, Colorado
I was suggested this and have never been more embarrassed or disappointed. I went on vacation and was wearing cropped leggings to the airport, took my leggings off and had a "tan line" from the tanner rubbing off on the leggings. It was permanent and there all week. See photo. I had a reverse sock tan all of vacation. I've never had this happen with a self tanner and wearing any clothing after. I was also looking orange and had streaks all over my body even after exfoliating and using a mit. I have been self tanning for 6 years and have never loathed a bottle so much. It's advertised that this has an olive base but it's quite orange compared to other olive based tanners. It sunk into my pores too. All bad and no good. There are NUMEROUS better options for self tanners please stay away from loving tan so this nightmare doesn't happen to anyone else. The price and quality is repulsive.
LOVE THIS 5
Bri from AL
The best tanner I've ever used
The best!!! 5
SB from New York
This is the only self tanner I have found that gives me a deep bronze color that is never orange. I typically do 2 coats to reach maximum darkness and it dries quickly. The application is easy and very little DHA smell. My only complaint is that it can fade a bit patchy but I have very dry skin so that probably plays a part. I just tried the ULTA self tan remover and that works well for the removal process. Definitely give it a try if you need a new self tanner!!!
BEST SELF TANNER EVER! 5
Magemay from Indiana
This is the first self tanner that has ever worked for me!
I love the color! It has no stinky odor. The color lasts and builds fast, so if you have a streak ( which I rarely do) you can fix it quick.
I use the mitt , but when I tested the color the first time, I used my hands and it was fine.
Mix with regular lotion for elbows, knees, hands and feet/ankles. **Use less tanner on knees **
LOVE LOVE LOVE!
First time using self tanner; I LOVE IT 5
First timer from Oregon
I used this for the first time last week and it's amazing! It's long lasting and my fade hasn't been bad at all. I was scared to try something like this but it definitely exceeded my expectations. I cant wait to use this again!
Best Self tanner!!!! 5
Ann from El Cajon, Ca
Best self tanner I have ever used!! And I have tried a lot!!!
I wish I would have found this sooner! 5
Cat from Kauai
I used St.tropez for years which I love then recently switched to Loving Tan. It is by far the best out there in my opinion. It lasts longer but the key is moisturizing daily especially immediately after showering! Also put lotion on top of your feet before applying. Loving tans color is so natural. I am fair skinned pink undertones and the ultra dark gives me an amazing natural looking tan that lasts longer than any other self tanner I've used.
LOVE IT 5
Mandy from Peoria AZ
I have never used a song list tanning product before the did not turn me completely orange or turn my hands Orange didn't I didnt get terrible streaks but this product is amazing and you get dark so quickly.
It's a yes from me! 5
Ireland from Kentucky
I purchased this in the spring so I could have a tan for the summer and I had never tried "fake tanning " before this and I was really afraid it would be splotchy and orange (I am extremely fair skinned) but it turned out amazing the very first time! I have used the entire bottle already and it's almost fall where I am, I am a plus size so I do use a lot of product so it didn't last as long as it would for most but that is okay it was worth the price! I highly recommend!
Would buy again! 5
Emsand from Georgia
I use the on my entire body. I have super sensitive skin and I had no issues. It didn't streak or smell funny. The color was beautiful too. I've had it on for about a week and haven't seen it fade really. I'm already naturally dark but this was the perfect color boost. Highly recommend!! I'll
Be buying again!
This is the greatest tanning I've had 5
Brenda from Andersonville, Tennessee
right along with the topez tanning , its great I use them together they work well together and they only smell a little bit but you shower off and it stays on and no more smell not even when u sweat ! Its the best thing they have and I hope they don't get rid of it ! It last up to a week and it doesnt come off on your clothes ! LOVE IT!
Love this product! 5
Tarah from Virginia Beach
This is the best self tanner! I've used St. tropez for years and this one is so much better! The color is more natural and the smell is better. Also the mitt by this brand is a must for application. It's like velvet
Absolutely love this!!! 5
Shannon from Michigan
So easy to apply! I used the loving tan mitt and it went on flawlessly and no streaks. Instant beautiful, natural color and I'm very fair skinned so that's important. It's my new favorite!!
dark with orange undertones 2
orangey from Bull Run
this will give you a deep tan and it's easy to apply and moisturizing BUT it definitely leaves orange undertones, it almost seems like the more it develops the more orange it goes. St Moritz or St Tropez leave a more olive/browny natural tan tone instead of this.
They must've changed their formula 3
Lauren from Houston
I started using this back in 2018-their extra dark-it was amazing. I bought it awhile ago again and tried it last night, this is no where near as dark as it used to be. I was pasty pale and this only turned me medium. Same thing happened with Fake Bake extra dark-they're just not dark anymore.
Looks amazing for about two days 3
u r beautiful < 3 from Washington
Tried this product after feeling like my Jergens was making me too orange, and refreshingly this product did not turn me orange at all.. until about two days after application when I started to turn super orange and also noticed it washes off super easily you have to really try to keep it from fading completely. Will probably use the rest of the product I bought but won't buy again.
Alright Tanner 3
Aria from New York
This self tanner was nice at first, dries quickly and smells nice, but the next day I noticed anytime I would slightly sweat or water got my
arms the tan would rub off and transfer onto my clothes :/
Love this self tanner!! 5
Amy from Ohio
Hands down favorite self tanner (and I've tried many)! Dries quickly, hardly any odor and I can even apply it before going out which I can't do with other self tanners.
I would highly recommend this product. 5
PJ from Indiana
I'm a fair skin redhead and I absolutely love this product. It looks so natural. Best product that I have used.
Love it 5
Jess from IN
Love how quick it develops!
Better than I expected! 5
Justine from WA
I had no clue which self tanning product I wanted. Loving Tan was recommended to me by one of the ladies at Ulta and I am so glad. I have only used one application, but it already looks like I have had a weekend of sunshine! I love the natural look and was super easy to apply! Can't wait to see what it looks like after a couple more applications.
