Rated 4.31 out of 5 stars
Most Helpful Positive Review I love this product and have bought it many times!!
I'm an older woman and it goes on great love it
Most Helpful Critical Review This exposes every fine line and pore.
I went to Ulta looking for a medium-full coverage powder foundation and this was suggested by the lady working there. This is very thick and makes my usually oily face look very dry. I specifically asked the consultant for a powder that looks airbrushed and would minimize the appearance of pores on my face. This is the farthest thing from that. Every fine line that I usually never see around my eyes were exaggerated and every pore on my cheeks looked huge. Also around my nostrils gets very oily and when you try to absorb the oil this makeup wipes right off leaving this weird different color around my nose. I'm finding it hard to explain myself but pretty much this makeup does the exact opposite of what I was wanting and I wish I had kept the receipt because at almost $40 it failed to deliver.
Reviewed by 1966 customers Keeping as powder over other foundation
MHMomof3 from Phila, PA
Not able to apply very easily. I will keep this and use as powder and probably not purchase again.
lahren from nj
this powder definitely runs on the darker side.. I got the light and it's way too dark for me (Mac powder c35, lancome buff210-220, nars Mont blanc soft matte, for reference). I may take advantage of this sale to try it in fair it is a good powder foundation. don't over do it or it makes you look 10yrs older
Color is darker more orange
Deylynne from Wyoming
Love the full coverage matte, but hard to return because doesn't come in enough color variations
I would not buy this product again!
Retired from Joplin MO
Not the product I expected!
Goes on full coverage but feels natural
Cquinnn217 from WA
I was originally using the liquid foundation from this company but didn't feel the full coverage of it. So I tried this on a whim and I'm in love with the coverage and yet it feels like nothing is on my skin.
Best powder foundation I've used!
Mal from Indiana
Best full coverage foundation I've used... and I've used them all. Blends really nicely and doesn't give that cake-ish look. Will absolutely be buying again!
Not What I Was Expecting
MCat from TX
I really hated how this product worked I was expecting this product to give me a good medium coverage look for days when I don't feel like wearing liquid foundation. This unfortunately shows every pore on my face and wipes off at the slightest touch even when using setting powder and setting spray on top. Will not buy again.
I will definitely be buying this product again! Great Makeup
Pastor J from Crestwood, KY
I have found products that work well with my skin & mature age!
Color is off - need more colors
Daniela from California
I like the product itself, great coverage and easy to apply but the light medium which usually fits me really well is really orangey and the next lightest color is far too fair.
Love it for my dry skin!
Kiley from Las vegas
Use it over my liquid foundation as well as for touch ups.
Love this powder foundation
Allison from NY from Poughkeepsie, NY
I love this powder foundation for the summertime when I don't want a heavy foundation. This goes on quickly with a primer underneath and I don't find that I get too oily during the day. I will be buying this again.
This is the best foundation In have ever used.
EileenO from Fredericksburg, VA
I have nothing negative to say
Way darker than it was before
Natalie from Carlsbad, ca
Color was not the same. To dark...
Sherry from Williamsburg VA
Very nice foundation. Great coverage and feels nice on the skin and last all day long
Love this Powder!
CharStar from Greater Cincinnati
A little pricy, but lasts a long time. The best most natural complete coverage that I have found. I love this powder. I actually use it over foundation, then set it with Ulta make-up setting spray and a top off with a little shimmer powder. It looks fresh and lasts all day.
Nice full-coverage powder foundation
DBK from Sarasota, FL
I use this as a powder foundation over my moisturizer and apply it with the It! Cosmetics brush recommended to me by an Ulta associate. I used the previous iteration of the product that had SPF in it and I wish they still made that. I do find it a tiny bit tacky so I brush Urban Decay All Nighter setting powder over it. It's a great product.
My "Go to" favorite
Lorlor from Wisconsin
I have been using this foundation for years and absolutely love it. I am 55+ and have several dark spots to cover. I struggled for a while to find products that would cover up my years of sun damage. This powder works wonderfully and I wouldn't want to be without it.
M&M from Florida
Just turned 50 and this gives coverage without being heavy. Covers my freckles perfectly.
Sam the boss from West palm beach FL
Easy to use but doesn't provide coverage as well as previous compact. Also colors are not the same as previous.
Perfect for summer!
K. Washington from Eastvale, CA
It's quick and easy to apply. Can't mess it up.
This is my second one that I bought
Madi from NC
Well this powder for every do you lose looks very natural but still has good coverage. My favorite by far
Best powder foundation I've tried
MUACosmo from Wichita
This makes my skin look flawless and you can't tell I'm wearing makeup. It's lightweight unlike liquid. It has enough coverage to cover my acne scars. It's buildable. Stays on the whole day with primer underneath. The color matches exactly. I will be sticking with this.
Carla from ME
IT Foundation is amazing at covering any redness and still making it feel like you are not wearing any makeup
Bleson from Brainerd ,MN
I love this product. Iv spend hundreds on finding the right foundation over the years. This is by far the best. It minimizes my pores for a flawless finish.
Color is off
Brittany from Maine
I really wanted to love this powdered foundation, although it did not work for me. I'm all about trying new products in search for the best out there.
This does not go on as smoothly for acne prone/troubled skin and looks dry. I also would like to note, that even the lightest color still looks orangey.