Rated 4.31 out of 5 stars
Most Helpful Positive Review I love this product and have bought it many times!!
I'm an older woman and it goes on great love it
Most Helpful Critical Review This exposes every fine line and pore.
I went to Ulta looking for a medium-full coverage powder foundation and this was suggested by the lady working there. This is very thick and makes my usually oily face look very dry. I specifically asked the consultant for a powder that looks airbrushed and would minimize the appearance of pores on my face. This is the farthest thing from that. Every fine line that I usually never see around my eyes were exaggerated and every pore on my cheeks looked huge. Also around my nostrils gets very oily and when you try to absorb the oil this makeup wipes right off leaving this weird different color around my nose. I'm finding it hard to explain myself but pretty much this makeup does the exact opposite of what I was wanting and I wish I had kept the receipt because at almost $40 it failed to deliver.
Reviewed by 1954 customers Way darker than it was before
Natalie from Carlsbad, ca
Color was not the same. To dark...
Sherry from Williamsburg VA
Very nice foundation. Great coverage and feels nice on the skin and last all day long
Love this Powder!
CharStar from Greater Cincinnati
A little pricy, but lasts a long time. The best most natural complete coverage that I have found. I love this powder. I actually use it over foundation, then set it with Ulta make-up setting spray and a top off with a little shimmer powder. It looks fresh and lasts all day.
Nice full-coverage powder foundation
DBK from Sarasota, FL
I use this as a powder foundation over my moisturizer and apply it with the It! Cosmetics brush recommended to me by an Ulta associate. I used the previous iteration of the product that had SPF in it and I wish they still made that. I do find it a tiny bit tacky so I brush Urban Decay All Nighter setting powder over it. It's a great product.
My "Go to" favorite
Lorlor from Wisconsin
I have been using this foundation for years and absolutely love it. I am 55+ and have several dark spots to cover. I struggled for a while to find products that would cover up my years of sun damage. This powder works wonderfully and I wouldn't want to be without it.
M&M from Florida
Just turned 50 and this gives coverage without being heavy. Covers my freckles perfectly.
Sam the boss from West palm beach FL
Easy to use but doesn't provide coverage as well as previous compact. Also colors are not the same as previous.
Perfect for summer!
K. Washington from Eastvale, CA
It's quick and easy to apply. Can't mess it up.
This is my second one that I bought
Madi from NC
Well this powder for every do you lose looks very natural but still has good coverage. My favorite by far
Best powder foundation I've tried
MUACosmo from Wichita
This makes my skin look flawless and you can't tell I'm wearing makeup. It's lightweight unlike liquid. It has enough coverage to cover my acne scars. It's buildable. Stays on the whole day with primer underneath. The color matches exactly. I will be sticking with this.
Carla from ME
IT Foundation is amazing at covering any redness and still making it feel like you are not wearing any makeup
Bleson from Brainerd ,MN
I love this product. Iv spend hundreds on finding the right foundation over the years. This is by far the best. It minimizes my pores for a flawless finish.
Color is off
Brittany from Maine
I really wanted to love this powdered foundation, although it did not work for me. I'm all about trying new products in search for the best out there.
This does not go on as smoothly for acne prone/troubled skin and looks dry. I also would like to note, that even the lightest color still looks orangey.
best coverage !
mommabearto3 from LA
I love how good of a coverage I get with this product! I dislike thin, minimum coverage so with this I am not ever let disappointed.
Pepsibabe from Connecticut
I have combination skin and had such a hard time finding the right foundation for me. I have been using this for almost 2 years and I will never go back to something else. This product is
AMAZING. Full coverage, hydrating and doesn't look cakey or flakey. I love!! Will always recommend 10/10.
This is good!
Morgan from NC
This is a good foundation. And it's very quick and convenient.
Will Add to My Collection
Sallie from Sherman, IL
This was an impulse purchase. I wanted a good powder that I could put in my purse/work travel make-up bag for touch-ups. This is exactly what I was looking for. It is a bit more expensive but I don't mind paying more for a quality product. I do NOT use the sponge applicator that comes with it. I actually use a large make-up brush and lightly sweep it across my face once I have all of my other make-up on. Personally, I think it adds a nice matte finish to my face.
Love this powder!
Tamski from Sherman, Tx
This is a great product for warmer weather. I wear sunless tanner all spring and summer and don't like to wear foundation with it. This is great coverage and lightweight so great for Warner weather!
AlDav from Illinois
I'm blown away by the coverage of this foundation. Use it with the dual ended foundation brush for a perfect finish. You would never know I only have powder on - This is now a staple in my makeup routine. It's well worth the money! A little goes a long way.
Not as I expected
JJ from Maryville, TN
I am very disappointed in this powder. I will not be buying it again and I feel for the product it is very over priced.
I love this foundation!!
LAURA from Brownsville, Tx
Foundation. Quick and easy.
Christin in Manufacturing from Indian Land, SC
Can be used as a foundation and concealer. It felt heavier than what I would normally wear (IE- Original bare minerals or Clinique Fit Foundation with SPF)
Barb from Mt. Pleasant
I love this foundation, it goes on so smooth.
Crystal from Orange
Great for a quick foundation coverage. You can build for as much coverage as you need.
Lidia from Az
Love this it makes your skin look great!