Rated 4.3 out of 5 stars
Most Helpful Positive Review Give it a chance!
When I first used this, I wasn't impressed at all, to be honest. It dried down to a matte/semi-matte finish and it left my combination skin feeling dry & tight; it didn't feel lightweight at all. Despite this, I pushed forward & kept using it.
Come to find out, my skin was getting better with extended use! The problems I was having with it had NOTHING to do with the product, but with my actual skin. My skin was dehydrated (not unmoisturized) & overproduced oil in my tzone. Extended use of this product helped regulate that (along with a proper skincare routine). I looked deeper and found the ingredient list rich with hydrating ingredients like snail mucin & a blend of wonderful oils with brightening and soothing properties, compounds that help retain moisture & keep my skin hydrated like niacinamide, and even things to help with my hyperpigmentation issues like hyaluronic acid! I was shocked at how beautiful the formulation of this product is.
We're supposed to be using sunscreen EVERYDAY, no matter how short you're exposed to the sun - even if it's just going to the grocery store! We're also supposed to reapply sunscreen every two hours (depending on our sun exposure), but doing so over makeup can be challenging. This product is perfect for just that! It uses the beautiful ingredients Zinc Oxide and Titanium Dioxide to be a great no-white-cast physical sunscreen!
The product advertises itself as a "full coverage cream" which I found is slightly misleading. If you think you'll get full coverage with, say, just one or two pumps, you're in for a surprise. That being said, this product layers beautifully! You can definitely build up to that full coverage you might be looking for, but will still look very natural.
TLDR: Give this product a chance - not just for a couple applications, but use it regularly so you can really see the wonderful affect it can have on your skin. Definitely buildable coverage, layers beautifully, and is a wonderful sunscreen! Two thumbs up!
Most Helpful Critical Review I really wanted to like this...
After watching rave reviews of this CC cream from some of my favorite YouTubers, I had some extremely high expectations for this product that were sadly not met. I have 40 year old, normal/slight combination skin with occasional dry patches. This cream would cling to my dry patches, oxidize leaving me with an orange hue after a few hours, and separate on top of my slightly oily T-zone. I tried applying this product with and without primer, with a foundation brush, with a beauty blender, with just with my fingers and then I gave up. I passed it on to my 65 year old mother who turned right around and gave it back to me saying that it overly emphasized her wrinkles by settling in them over time, and that it made the rest of her face look like an oil slick. -- My biggest regret is that I used up so much of this cream trying to make it work that I cannot in good conscience return it for a refund.
Reviewed by 14633 customers From someone with OILY skin...
Ally from CA
I bought the travel size of this, just to be sure i liked it. And i definitely will purchase the full size to use for certain circumstances, but it's not bulletproof for every occasion.
The shade range is lacking, and i have no idea how they have not expanded the shade range with this product being out for so long... I purchased "Light" and i can just barely get away with it during summer. For reference i'm always in the light, yellow undertone category (mixed asian, tans easily, pale-ish in winter), my holy grails are Estee Lauder double wear in 1w2 Sand (winter shade), and loreal infallible fresh wear in 420 (winter) and 425 (summer).
I have oily and acne prone skin with scarring. This covers everything beautifully with just a small amount applied with a sponge (dont use a lot). One layer and i'm satisfied for everyday wear, HOWEVER it does get oily and wear off throughout the day, even with a good setting powder, and it's definitely not mask-proof, as it will transfer. But the finish looks natural, and it looks great for the first few hours i put it on.
I like this product for super quick makeup days where i want SPF and good coverage, its good for running errands or casual days. But don't expect this to be bulletproof on oily skin.
In terms of shade..."Light" IS orange leaning, so if you dont have warm undertones, def go down to a lighter shade. In winter i will have to mix or buy a different color.
Overall, this is a good product for someone looking for a quick and easy foundation for casual makeup days.
Also for anyone between this and the MATTE formula, the original looks way better and applies nicer, but the other one does last longer (but it's extremely matte) AND the light shade is not orange..so something to consider.
Alison from Flórida
Needed a 50 spf product that didn't break me out. The coverage is perfect and it stays like foundation should. I'm so thrilled. The salesperson recommended this finish over the illumination. without samples out I was hesitant but I'm glad I chose this because it's a sweet spot between normal dewy finish without sparkles.
Would not buy again
Shar Shar from Liverpool ny
I unfortunately had to return I have to find the cc foundation but in a non-oily maybe matte finish .
I currently wear Fit Me in the matte poreless which I do love but all my friends say the It CC foundation covers amazingly !!! I'm 57 yes old and would like to see If I like the coverage better..
So hopefully I find one thru Ulta 🤞
Perfect buildable coverage
Dez from Chico, CA
I've been using this for a few years now, and after my cousin saw me getting ready the other day she asks "What is that magic you just put on your face?!?!" because it seriously just blends in and smooths everything out. My face has blotchy red spots, and this just blends it all into a beautiful, poreless tone but still leaves enough of my natural rosiness to not look overdone. I used to use UD, but after I got a sample of this in an itsy bag years ago, I don't think I'll ever use anything else. I did try the tinted moisturizer from IT, but I didn't like the feel of it as much as this.
Perfect amount of coverage without looking cakey
Jayme from California
I use it as my daily foundation. I've only used it a few times and it last all night without looking cakey.
Smartys11808 from Florida
I play whole soccer tournaments with this stuff on and it never budges. I used the it primer and the fair color for this. It's always my go-to. Stays on and covers like foundation but feels lightweight like moisturizer. Have used it for years and I love it tremendously!
Franm from Hamilton NJ
Great coverage without a heavy feeling.
I would buy this product again and again.
Brittney from Georgia
Large bottle! This will last a long time.
First time trying this brand and I will be buying again!
Isabel from Orlando, FL
This goes on smooth ( I used their suggest IT foundation brush) and leaves a soft finsih. It is buildable and a little goes a long way! I tend to have oily skin so I like to use Too Faced setting powder and my make up stays put all day! Spf 50 is a plus, one less product I have to apply in the morning.
Not what it's cracked up to be
Mayzee from Cleveland, OH
I was really hopeful about this product since I never seem to be able to find a foundation that isn't too yellow for my skin and when I saw there was an option for "red" undertones, I was thrilled. Unfortunately, the pigment was a darker tan and looked yellow in my skin. An extreme disappointment.
Smeared off easily
Tasha from Maine
Even with primer, this still smeared off and creased after being in the heat for a little while. It goes on surprisingly really smooth and easy to blend. Coverage is average and good. Only problem is it did oxidize a bit.
PRPRINCESS from Manchester CT
I have been using this for some years now. I love that it hydrates my skin and gives me a beautiful glow. I use this on a daily basis because it is light and gentle on my skin. I sometimes set it with Anastasia lose powder and it looks amazing. I have good skin generally speaking but this has made it better. If you are thinking of getting this go one shade lighter from what you normally wear. I will continue to buy this cc cream as long as they don't change the formula.
Absolutely love this product!!
Abbi from Duluth, MN
I love that it's actually full coverage!
The "fair light" is way too dark
klund08 from Nevada
I have super pale, rosy skin. I was all excited for the fair light shade, and it looks like a bad fake tan. So disappointing.
Horrible sheen and settled into every pore and line
Moni from USA
This product did not work for me. It gave me a horrible metallic sheen and made even the smallest poor look like the Great Lakes. I tried it once and immediately washed it off. Couldn't even go about in my own home looking like this.
It's a shame, seems to work well for others.
Jessica Marie from Chicago, IL
ow. I am blown away but this CC cream. Usually I wear a full coverage foundation plus concealer on my redness and under eye circles, but with this, I now only use the concealer to brighten up my under eyes. I even have really hard to conceal redness on my nose that drives me insane and this stuff barely even blinks before it completely hides it. This CC cream also covers my entire face in a single pump using a dry Beauty Blender that I spritz aloe water on. Worth the money by a long shot and I WILL be purchasing this again.
Will continue buying this product
Jo from Texas
It's a great product stays on really well gives a dewy look after a long period of time
Raquel from Henderson Nv
I love this product. It makes my skin look like butter and it's not heavy at all. I get so many compliments on my skin when I wear it. Hands down the best
Light coverage and slides off. Very disappointed.
Lisa from Fl
I was expecting medium to full coverage and it did not cover my blemishes even after applying several layers. It made my face oily and slid off even after using setting powder and setting spray.
Pgao from Chilhowie, Va.
Goes on smooth, but if you are going to use it under makeup go for a lighter shade than your makeup
Mary from Tunkhannock, Pennsylvania
I really loved how this foundation looks on my skin. I was looking for a nice coverage foundation that had spf in it, and this one sure does the trick. It's covering but not heavy. My biggest complaint is it has a very strong floral smell. However, I Have very sensitive skin and haven't had any issues with it.
AnnieZ from Mclean, va
It covered all my redness, flawless coverage. No primer needed. My pores looked amazing. When I removed my makeup it had improved my skin and my skin was less dry
It did dry me out. Moisturize before use. If I feel my skin gets too dry. I hydrate my skin and retouch it up.
Better than any primer and foundation combo I have ever used.
The only foundation I will use.
Kristi from Spokane
Long lasting and great coverage. I love the last SPF and how moisturizing it feels.
I loved it but I can't use it anymore
Trin from Slc
I loved wearing this the one day I did.
It went on so smooth, it made my skin look alive and covered my acne I thought I found something that really worked for me... I wanted to love this but I can't because after one use I can't use it again. I had an allergic reaction
stace from michigan
sorry guys, this cc cream is full coverage but for my dry skin it still clinged to my dry patches.