Rated 4.29 out of 5 stars
Most Helpful Positive Review My new everyday foundation
I was skeptical about buying this foundation, mostly because I don't have a lot of experience buying foundation. I'm irish and japanese and I have very pale skin with freckles and a yellowish tinge...this foundation is NOT a full coverage foundation, it is a medium coverage, if you want full coverage you need to mix it with a full coverage foundation. I wore this foundation while at work and I work as in a dog grooming salon. It lasted all day except when I got home I saw it settled into fine lines I didnt know I had. The smell is amazing, beauty blenders soak up a lot of this foundation so I recommend a silicon sponge or a brush, as you need a significant amount to actually cover your face. It's quite expensive for the size and how much you need to use. It also smells like lemon cake. The dewy effect is beautiful. I use cream contour and bronzer with it.
Most Helpful Critical Review Horrible Shade Range
I have the regular version of this product in the light color but it was too dark for me so I wanted to buy the lighter color, fair, thinking it would match me. I have dry skin so when I saw this illuminating version I got excited. I bought the shade fair but it was way too dark for me (see pic below). Honestly to me I felt like this fair shade should have been labeled as tan or medium it was no where near fair, I was very disappointed.
Reviewed by 4062 customers Good but... sparkly?
Keeks from Chicago, IL
I have been looking for a cc cream to help offset some of the redness in my face; I have combination skin so I was looking for something hydrating but not too oily- this product is definitely dewy and didn't settle into any lines (I use Laura mercier translucent setting powder with it) and I am very pleased with how it stays after a full day. The only thing that I noticed is that it's... sparkly??? It doesn't show up in pictures but when I look in the mirror there is a definite shimmer to the product. I'll probably keep it because I don't like the other IT cc cream (too orange for me and oxidized a ton) but I wish they removed the sparkle because it would illuminate just fine without it.
Dana from Murfreesboro TN
Great coverage! I have oily skin and my skin never got shiny. The light shade was perfect.
mandie66 from Springfield MO
this foundation is hands down the best foundation I have ever used! the wrinkle and line coverage is amazing!
Tmc from Fayetteville, nc
Wonderful product with amazing coverage and match
Best foundation I've ever used
megday from Granville, OH
This is by far the best foundation I have ever used, and I have used numerous brands and types, both luxury and drug store brands. It blends into my skin SO well, you cant even tell I am wearing anything. I use the Clinique setting powder to set it and it lasts all day without turning oily. It does NOT have glitter in it, idk where people are getting that from. I do not like an excessive glow and this one is perfect. I have very sensitive skin and break out easily, but this foundation doesn't bother my skin at all. My fiancé even complimented how my skin looked the first day I wore it, and he never notices things like that.
Luna from North Carolina
I love this foundation, CC cream whatever y'all wanna call it lol! But seriously it's amazing, I have oily skin and this works wonders in not making my skin shiny and instead a lot smoother and more natural, esp when paired with the right primer and finishing powder! :) Make sure you apply it with the right applicator as well. I like using the real techniques sponge.
Yes I buy again great coverage
Mimi from Kentucky
My go to foundation
Wendy from Brentwood
When it comes to makeup, I like wearing a natural look. This cc cream applies easily and evenly. It is so lightweight, I don't feel it on my skin during the day. It gives medium coverage that can be built on if needed. The only reason I took away one star is because of the price. I usually wait for a coupon or at least extra points before I will buy.
I will buy this product again
Ben's Mimi from Redding,Ca
BEST FOUNDATION EVER!
Katie from Orlando FL
I use this every day. I love how my skin glows! People have been telling me I look younger. It's nice to feel beautiful and receive compliments and this foundation does just that for me.
does have sparkle but soft
j3 from Alexandria, va
This does have a sparkle (which I like) and you will likely still need a moisturizer. It evens skin tone and you may need a concealer if you need additional coverage
This Actually Contains Glitter
Ugh from Nowhere
Although this is advertised as "give glowing skin without glitter or shimmer", this DEFINITELY has glitter in it. I had glitter all over my face and hands after using. It doesn't wash off. My husband also got the glitter all over his face and hands and we were unable to remove the glitter after hand washing. It is definitely this product because that was the only item I used on myself all day. I don't recommend purchasing this...
ILLUMINATES the positive, ONLY
MishyMash from Bellevue, WA
This is the only illuminating foundation that doesn't highlight pores and any imperfections. It provides a radiant glow with ZERO sparkle. It really does leave my looking like skin, not makeup. I hope that they don't change the formula, like they have with their other products.
I would buy this again
Chica from west monroe, la
Raven from Rochester, NY
The concealer is the best I have ever used.
Love as quick medium coverage with SPF
ALM329 from Louisiana
I was first concerned about the glitter everyone refers to, but if applied lightly and blended with foundation buff brush, there's no noticeable glitter on the face. I can barely see the "glitter" in my magnifying mirror once I've applied. It goes on evenly, and I like the illuminating look. Now being in my 40's, the matte look shows lines in my face more and I have a hard time finding something that doesn't make my face appear greasy. I also recommend using setting spray on a damp beauty blender to set AND let dry before allowing your face to touch clothing. Once dry, I don't see it come off on my hands.
The thing I'm waiting on is to see if I have an allergic reaction because while the exact things I'm allergic to aren't listed as ingredients, the citrus oils (orange, lemon and lime) are akin or part of limonene, which I am allergic to depending on the amount. I won't take away stars for an allergic reaction, but I really wish so many products didn't contain limonene or equivalents because it's hard to use today's cosmetics due to that. Time will tell - usually it's a couple days so I'll know soon. I took 1 star away because it doesn't immediately set and needing to use a setting spray. Other than that, I do really like it and hope it doesn't cause a reaction for me.
Best thing out there
Ana from Illinois
High quality, easy to use, perfect color match, very blendable! What's not to love
Megan from IN
I wanted to like this but just couldn't get there. I prefer a more natural makeup look, and typically wear a colorless illuminating cream rather than a foundation. As I've aged I have developed dark spots that I'm becoming self conscious about, so I was looking for a tinted moisturizer that would still give a glow to my skin but blend in the spots. To me this product applied more like a foundation, it sat on top of my skin rather than soaking into it, and I felt like it migrated into fine lines making my skin look worse. If you are used to wearing foundation and are looking for a more natural look you make like this, but if you want the look of flawless skin I don't think it's the one.
Love "IT" a lot!
Greta from Columbus Ohio
Natural & easy.
LOVVVVE THIS PRODUCT
Mar from Cleveland, OH
I use this product everyday and absolutely LOVE IT! It gives me the perfect glow without making me look too shiny or oily.
Nice coverage with Spf
Kimp from Las vegas
This product has nice coverage and I like that it is 50 SPF. This is a good daily wear make up.
Will definitely purchase again!
Kel from San Diego, CA
This product is amazing! I never write reviews but I had to for this awesome CC cream! It is great for someone looking for a light-medium coverage that gives your skin some shimmer and glow! Love how natural it is and how easily it blends!
43 and loving it from Washington
For the people concerned about sparkle because of other reviews.....There is no noticeable glitter or sparkle. It is a beautiful light illumination that gives you a healthy glow. Not shiny disco ball glow either!! Makes your skin look flawless and natural without looking like your wearing make up. I have always worn bareminerals but now that I'm over 40 I needed something more hydrating. This is my first time purchasing and I will definitely be purchasing again!!!
Jody from Winston salem ulta
Love this cc cream foundation
My go to !!!
Jenn from Coatesville pa
This IT tinted moisturizer is bomb ! It hydrates , has buildable coverage , gives you a nice glow and has SPF I use it basically everyday !!!