Rated 4.35 out of 5 stars
Most Helpful Positive Review My new go to!
I love how this mascara defines my lashes. I have fine hair (and lashes) and most mascaras weigh my lashes down and make them droop. This one doesn't! And it defines all my lashes, even the small ones! It doesn't clump them together like some other high end brands do. I've literally tried them all, and my go-to has been Better Than Sex mascara, but this one is almost half the price, AND is even better! Just make sure you wipe the excess product off the wand before applying to your lashes. This stuff sticks SO WELL and if you don't do that, it'll get clumpy, and there's no going back, because it dries super fast.
Most Helpful Critical Review Clumpy goopy mess
I wanted to live this mascara. All of the great reviews... That just wasn't my experience. The first use or two was great. I loved it. But then by the time I used it a 3rd time (today) it was a clumpy goopy mess. For the record I have only had it open for like a week. Maybe I got a bad batch? 😕. On the plus side, the whole reason I went looking for a new mascara was because my old favorite started irritating my eyes, and this mascara did not irritate the abs I saw very minimal smudging and flaking.
Reviewed by 182 customers Cute but falls under eyes
Kay from MN
This is my favorite mascara, it looks very nice and is perfect for me! But it flakes off and sits on my under eyes after wearing it for a little bit, a little frustrating and sad I guess. But you can always wipe it away so I still love it!
Cinthia from Indy
Within 2 uses the wand broke in half
Flakes into eyes immediately
Lexie from Michigan
As soon as I put on my first coat I could feel flecks landing in my eyes. Very disappointed, will not continue use. Melted during workout too
Flaky, Eye Irritating, and No Volume
El Oh Lace from Central Pennsylvania
I have very sensitive eyes, and this mascara is extremely flakey and smudges easily. If I didn't have sensitive eyes it might not have bothered me, but it stings and burns for a few days even after I wipe my makeup off. Wouldn't recommend this Florence product. I do love Mills' products, everything else has worked amazingly for me, this is just not the right formula or something. Hopefully since I've seen a lot of other people have this same issue it will get upgraded or fixed.
I would recommend if you would wear it for short times
Brooklynn from Wisconsin
It applies really easy but it will fall off onto underneath my eyes when I don't even touch it it is easy to wash off but sometimes it pulls out my eyelashes😬
Dry and nonvolumizing
Taykam from Lodi
I tried this because it seemed to have good reviews and was (relatively) cheap. However, I would not recommend this product. The formula is dry and flaky which makes it frustrating to apply as it really doesn't give any sort of volume to your lashes. It also has a bad tendency to flake off into your eyes, irritating them terribly. Please save your money and pass on this.
Best mascara ive used
Mrs. Chalamalfoy from Timmys house
I love it so much its volumizing and just amazing
Grace from California
My eyes were dying!!!!! This stung so bad😫 I love the idea and Millie herself but this is not my first bad experience with them... This was a clumpy mess the flakes every where!!! I can't even go out with this it is hands down the worst mascara I own
Broke after 3 uses
Not happy user from Butte
My mascara broke after I used it only 3 times. I was twisting the lid on and the whole bottle broke making in unusable. I loved the way it looked but would not buy again because it broke.
ITS A BEAUTY
Yaretzi H. from Undisclosed
i normally don't like putting on makeup thats very OUT there so i tried out this mascara. I have to say it was a deal. It doesn't look out there but its there. its subtle but makes a statement. its a great product for the price :)
Margot from Aurora, CO
I was super excited to buy this product- I love Millie and was thrilled to start buying more cruelty free products! However, the mascara wears off almost instantly. After just a few hours of wearing it just sitting around, I looked like a raccoon! The quality just isn't great. Its also a little clumpy, which I was surprised to find in a line aimed towards highlighting natural beauty in younger women. I was super upset I didn't like this product, and it definitely ended up being a waste of my money. But still, love Millie!! xx
One happy girl
Ella's mama from Dallas, GA
I bought this for my daughter Easter basket. She likes it! She loves anything from this collection. She has it all....
Not a big fan
Carolina S. from Undisclosed
Not a big fan
Love how long and full
Kensley T. from Undisclosed
Love how long and full they make your eyelashes look ! :heartpulse:
Katie H. from Undisclosed
I have really long and straight eye lashes and usually have to resort to using an eyelash curler, which blows, but this mascara curls them naturally and makes them look subtle and enhanced. One of my biggest pet peeves is clumpy mascara. No one wants to be looking like Madi from Peter's season of the bachelor, and this mascara is far from that! I love it!
Shan from Undisclosed
So I have not tried this yet but i would love a clear mascara like i would buy 5 of them!!!!!!!!!!!!!!!!!!
The consistency is AMAZING it's
Beatrix B. from Undisclosed
The consistency is AMAZING it's so good that I only need one layer
carissa a. from Undisclosed
this mascara is amazing it's so smooth and chunk free! i love it so much! i don't know what i'd do without this!
Built to lash mascara Review
Ashlee L. from Undisclosed
This mascara is perfect. It gets every single lash and separates them for that perfect look. I started using this one instead of my other mascara.
Lily from Undisclosed
This is my fav product ever! It comes off easily and stays on for a long time < 3 and it definitely does a lot to my eyelashes in one swipe ! But it's kinda expensive, but lol all of florence is expensive n cute.
Jessica P. from Undisclosed
Wish it didn't rub off so easy
Lives up to its name
Nola M. from Undisclosed
The mascara makes my eyelashes look totally natural and all things good
I would 100% recommend this product
Em from Blanco Tx
I absolutely love it! It really makes my eyelashes look better than ever! It was super affordable and I got a really good outcome!
Sofia from Undisclosed
if you are on edge of buying this or not, BUY. IT. it make my lashes so much longer and it is not clumpy!
Harmony C. from Undisclosed