Product Reviews Rated 4.48 out of 5 stars
203 Reviews
Most Helpful Positive Review Brow Power is Awesome!! If you have not tried out IT Cosmetics Brow Power Universal Eyebrow Pencil then you are truly missing out!! This eyebrow pencil is definitely worth trying!! I am so happy that I did. I have tried out so many eyebrow pencils and I didnt like any of them at all because they were so hard to use. I currently use Chella eyebrow cream and I love it but sometimes its hard to shape my eyebrows with the little brush it comes with. IT Cosmetics Brow Power is the first eyebrow pencil that is easy for me to use. It makes my eyebrows look so good! It's not waxy and the texture is so great. The pointy side of the eyebrow pencil makes it so easy to shape them. This eyebrow pencil is also universal!! At first I was skeptical of the fact that it is universal but I was pleasantly surprised. All you have to do is apply it in harder strokes if you have darker eyebrows and lighter strokes if your eyebrows are a light color. I have medium brown eyebrows and it matched my eyebrows perfectly. It makes my eyebrows look so natural! It also has a spooley on the other end of the pencil, which is so convenient! It makes it so much easier so that I don't have to worry about digging through my makeup bag to find one. I will definitely purchase IT Cosmetics Brow Powerfull Universal Eyebrow Pencil when I am out of this one. I definitely think it is worth the price! For anyone out there that is looking for an amazing eyebrow pencil, I would definitely recommend IT Cosmetics Brow Power!
Most Helpful Critical Review Highly dissatisfied with this product! This IT Cosmetics Brow PowerFULL Eyebrow Pencil did not perform as well as i hoped. The product arrived broken from the base and every time i used the product and went to screw it back down so the lid would not crush the product their was a click noise and the product would be like a sling shot and almost jump out of the tube! When i applied the product to my brows and went to use the spoolie the product was smearing in other places i did not want. Also the tringular tip after one use for defining was gone and my tip ended up looking like a rounded edge on both sides. I could have cut the product to give my that tringular tip back but their is only two inches of product and by it self this product would only last me maybe two weeks if im lucky. This product did not last all day and do not touch your eyebrows or the product is going to smear all over the place. I currently use a variety of IT Cosmetics and this by far was a disappointment but like to see how they partner with dermatologists and plastic surgeons ti develop their products but this IT Cosmetics Brow PowerFULL Eyebrow Pencil needs some work because its performance and quality is by far the worst eyebrow pencil i have ever used and i do not reccomend to anyone!
Reviewed by 203 customers Too dark, tip broke, returned 3
Anna from OR
Purchased to fill in natural brows. Darker than what I imagined a universal color would be, but manageable. Went on smoothly, no tugging on delicate brows., and stayed on throughout the day. However, 2 weeks into using the tip broke at least 2/3rds of the way down, and shot out every time I opened it after that. Tip also showed significant drying in the first 2 weeks of use. Did not perform as well as it should have for the price, returned.
Great Brow Product 5
Stefanie from OH
This eyebrow pencil is so easy yo use. The universal color is pressure based wich gives me a natural looking brow. It doesn't smudge
I love this!!!! 5
Brandi from Mooresville Nc
My favorite brow pencil.Very natural...
This is the only eye brow pencil I will ever buy! 5
Eureka from IL
This pencil is so easy to use, and the results look natural.
horrible, i would not purchase again. 1
LindaXM from CA
i really wanted to like this item, it came on blotchy when put on and some it started flaking, i used the pointy side of the pencil for thinner lines and it would smear instead of going on smoothly. i tried using the spool to even it out, instead it smeared. I finally had to add a powder over it for it to stay. i do not recommend this product, the only thing nice about this is the color, great color.
I always look for and buy this brrow pencil 5
N/A from Wellington FL
Great product. I don't have negatives
Brows again 5
Artsy from Nj
Love this- last a long time & goes on great!
Love the universal color 5
Jenna from Georgia
I have very light eyebrows and have always looked for a natural color that didn't look too dark for my skin and hair. This is that product!!!
i would only buy as a backup color 3
Judy from Massachusetts
I have gray brows but they are very light and need some filling in. The IT product I usually use was not online so I couldn't order it. I got this universal color, but find it too dark and unflattering. My IT product was very natural looking. I hope you haven't discontinued it.
Love it!! 5
Mlove89 from Richland, Washington
I enjoy using this product on my eye brows. i can either go for as natural look or dramatic look. Completely recommend blends so smoothly.
A bit on the $$ side but still worth it!!
Not the color I was hoping for 3
Eli's mom from AR, USA
The color of this eyebrow pencil was supposed to be a taupe neutral shade that could be used for all hair colors. I have been looking for a good taupe shade, which should be brownish gray, for a long time. Browns are too dark and blonds are too light. But this "taupe" shade turned out to be a brown shade and not what I wanted. My hair color is light brown that is starting to turn silver. My natural eyebrows are brownish gray. Guess I'll keep on looking.
I would rather use brow perfector by IT 2
Grandma from El Paso, Tx
I do like the shape of the pencil, but it's too had. Like my brow perfector for coverage
Definitely a must have! 5
Oceangirly from WA
Love this eyebrow pencil. I've tried to use the less expensive brands lately and I just can't do it. Order one less drink and you have your extra money for your brows! Lol
Inside crayon fell out in to the sink - thus down the drain! 2
gin gin from Idaho
First time the inside crayon has fallen out - and I was unable to save it and it went right in to the drain! So disappointing - and I'm mad! I've had it a while, not sure where I bought it but it still had alot of the pencil left. Bummed - but I do see perfectly good ones, offered for a much better price online...this will make me a bit happier than paying full price for a 'defective' one....that shouldn't have happened!
My fav brow product 5
wensuehay from Tennessee
my new favorite brow product
Brow-mazing! 5
Britt from Alabama
The angled tip allows you to swipe bold or thin across your brow line!
Great product! 5
Sunshine from San Antonio, Texas
I like is a universal color and the thickness is easier to use
Natural shade 5
Ria from Birmingham Alabama
I fill my brows in with this and the build a brow cream
Love it! 5
Tiff K from South Carolina
I've always used the Anastasia pencil but thought I'd give this is a try. Much to my surprise I liked it even more than my previous pencil!!!
Like, Not Love 4
Grace from Florida
I really liked this product till i found the same one in the micro size. I LOVE THE MICRO. This is just to thick for me, though i am sure others love it becuase it is a great pencil. The universal taupe is a great match for me and see it as a great color for many. Long lasting! Had no issue with it lasting all day! Brush makes it a perfect product!
I have brows now! 5
Eleanne0727 from Hendersonville, TN
I usually always give up with brow products because I'm no good at using them. My hand is not steady and no matter how many videos I watch , I always messed them up. Well this brow pencil is a complete game changer. It makes it so hard to mess up because of the way the pencil is tapered.
You can just gently guide the tapered shape over your brow and it fills it in perfectly without it looking drawn on or over done. The taupe is a one size fits all shade. You control the color by the amount of pressure you apply with your hand.
IT Cosmetics is now my favorite go to beauty brand.
Excellent eye brow pencil 5
Moquitablue from Orlando. Florida
This is an excellent product for me It helps me to make up my eyebrows that are very little. It lasts me all day. It does not run. I use it daily when putting on makeup. I really love it.
Not for my skin/hair color 3
Ruchi S from Chicago
The Brow PowerFULL Eyebrow Pencil is a great product for people with lighter hair! I have dark black hair and the pencil is dark brown - it showed on my skin that it didn't match with my hair color. However it's easy to apply and a great product for people who don't have super dark hair! I was not aware of the Brow PowerFULL Eyebrow Pencil before participating in this program however would recommend it to people with lighter hair.
Beautiful! 5
M1zzSw1Ng from Arcadia, CA
This brow pencil is amazing! It's so easy to use and really helps my eyebrows look fuller and really pop. Helped to fill in any sparse areas. I love it!
Good product, but not my favorite 4
AC the eyebrow newbie from Huntsville, AL
I really enjoyed using the Brow PowerFULL Eyebrow Pencil, but I felt as if it did not give me enough flexibility as far as how much I wanted to fill in my eyebrows. It comes with two ends in the pencil-- One with a triangular shaped pencil, and the other with a clean mascara wand for blending. I feel like this type of pencil needs a different type of blender tool, maybe a sponge type, would have made the product more blendable, and, therefore, give the user more control over the intensity of the fill. I really enjoyed the shape of the pencil, itself, though; it made it easy to get the edges of my eyebrows where a thicker pencil usually overdoes it.
