It Cosmetics
Brow Power Universal Eyebrow Pencil

Name: Brow Power Universal Eyebrow Pencil
Brand: It Cosmetics
Price: 25.00 USD
Availability: InStock
Rating: 4.5 (2663 reviews)

Size 0.005 oz|

Item 2264028

WRITE A REVIEW|Q&A

$25.00

Details

Take the guesswork out of finding your perfect shade with IT Cosmetics Brow Power Universal Eyebrow Pencil! Developed with plastic surgeons, our best-selling, award-winning pencil transforms to all hair colors based on how much pressure you apply. This brow pencil tints, defines and shapes for a natural brow look.

Benefits:

Universal Taupe shade adjusts to your eyebrow color based on pressure applied to make penciling in your eyebrows easy
Longwear eyebrow pencil formula adheres to skin for the appearance of full brows that last
Built-in spoolie brush delivers a natural, polished look to arched brows
Features brow enhancer ingredients including biotin, lecithin, grape seed, saw palmetto, green tea and antioxidants

Key Ingredients:

Biotin: B vitamin that supports stronger, healthier-looking hair and skin
Saw Palmetto: A plant extract that conditions your skin and promotes stronger-looking hair

#1 Prestige Face Makeup Brand in the U.S.
Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020

How to Use

Use softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black. Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look.

To create your most perfect-looking eyebrows:

The start of your brows should line up directly with the edge of your nose.
Your brow arch should align to the outer edge of your iris.
The end of your brow line should line up with the outer corner of your eye.

Ingredients

Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, BHT, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.53 out of 5 stars2663 ReviewsMost Helpful Positive ReviewL O V EI love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.Most Helpful Critical ReviewDon't "buy into" the hype!!The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.Reviewed by 2663 customers**Love!**5M Lopez from Seaside CaGreat product! Comparable to Anastasia but even better because it lasts longer and easier to applythis product cut my brow time in half5sadie from chicagoid suggest powdering your eyebrows and the skin around them so it'll help prevent it from smudging.Works great! If it wouldn't fall out of the tube..3Sarah from FloridaHey! So this product is generally pretty good, you can build the color and it matches my hair pretty well, sometimes it doesn't stick too well to the skin so it's best for people who want to fill in brown hairs not draw on an entire new brow. Only problem is the actual stick with the brown material WILL NOT STAY IN THE TUBE. I have gone through 5 of these without ever actually finishing the product because the pencil will fling out of the tube and get lost/dirty if you don't keep it completely upright!!! For such an expensive pencil I'm debating if I should branch out and use another product. I previously used the NYX microbrow pencil but that one did not have enough pigment.Would purchase again5Mc from TxLasts all day, good colorLove the product but it was damaged2Snowy from Chesaning MiLove the product. Applys easily and looks good.Repeat customer.4Barb from Mpls. MnBeen using this for a few years. Great universal color. A lighter hand yields a lighter color. Heavier hand a darker color.Great eyebrow pencil!53 girls from OhioBrow pencil is great. Just a light touch is all you need. Would definitely buy again.Best brow pencil ever!5De from R VAGreat product!Best brow pencil5Judy from MissouriI have used this brow pencil for years. Blends well and long lasting. Great productLow Maintenance Brows5SMM from St. Louis, MOThis is a great product for someone (like me) with a 5-minute makeup routine-- it seems almost foolproof and looks very natural. Other brow pencils I've had look flaky when I combed my brows out and they took much longer to apply. I tried the Universal Taupe first and thought it was too light and a little reddish (I have medium brown hair with some blonde highlights); I exchanged for the Brunette color and prefer to use a light hand with that shade. Shoutout to the awesome Ulta employees who let me exchange at the store for the same sale price I purchased the first one for!Ok for an easy everyday look.4Lovesamples from UndisclosedI normally use the taupe and really like it but find because it's a bit darker it takes a bit more time to apply to ensure it looks natural. Mistakes stand out. I thought I'd try the lighter one to help with this. The color is more forgiving on my skin (light/fair) and brow (dark brown) color but it definitely doesn't pop as much. It's good for every day but use the taupe for a bolder look.Love this brow pencil5Christine M from Myrtle BeachI was unhappy with the brow pencil I was using and decided to give this one a try. I absolutely love it. Has a spoolie on one side to comb the brow and the pencil on the other. Goes on well and stays on well. Will definitely purchase again.All dried out3Incitatus from OhioWhen I opened it, it fell out of the tube in pieces, all dried up and brittle. Is this why ulta put it on sale, because it's ancient stock? This never happened with benefit, and I won't leave them again.My favorite now5Dee from TxI got the small size of this product through Ipsy. I've been using it for 6 months and have used about half (I use it literally every day). It is a great formula that lasts a long time (I buff and set it with eyeshadow). This is my new favorite I will go to over again." IT " don't get any better than this for your eyebrows5Angela from SarasotaI have tried several products to fill in my eyebrows to add thickness and dimension. This is by far the best! I love it and recommend this to anyone who has thin and uneven natural brows. For those of you that already have that luxury... I think this will enhance them even more!!!Works well! And it lasts all day4HollyG from ArkansasI use this daily and it doesn't disappointHave used this for several years now5Sunshine101 from Asheville, NCI use this to fill in and shape my brows.No smudge!4Jo from Reading PAUse daily to give just a bit more definition to my thinning brows. I am so glad to have found a pencil that won't smudge with my oily skin and face touching.Yes I would buy this product again5Debra from Wilmington ILLove this product it's easy to use and helps my eyebrows look beautifulCannot live without it! My favorite.5Grandma Jo from ArizonaWonderful, easy to use and looks natural. I've been using for years and makes all the difference when applying my face. Look years younger with full eyebrow but look natural at the same time.Why did you change this?1Jules from Kansas CityWhy? I have used this product for several years. I have NO eyebrows and this had been the best product on the market to make eyebrows. I have been buying probably four pencils every year for at least the last 7 years. Now it is all dry and crumbly. Where it used to slide smoothly on the skin, it now drags and I have to put pressure on the pencil and "scribble" the color onto my brow ridge. I am back in the market looking for a replacement.The only brow pencil I will ever use5Lynn from PennsylvaniaI love this product! after trying many brow pencils, this is the perfect oneMy new favorite!5Erika S. from San Antonio, TxI had been using another product for years until I found this magical eyebrow pencil. It is so easy to apply and makes my eyebrows look natural, unlike other products and pencils. I love this product and recommend it, 100%, 1 million times!I buy this product again and again and again5Jamie from OklahomaI've tried many different brow pencils and I always come back to this one. I will not buy any other kind now. It glides on smoothly, and the universal color easily blends to your own brow color. Lasts all day, but comes off easily with makeup remover. I hope they don't discontinue it!!Brow pencil5Katie from Thomasville, NCThis is the absolute best brow pencil.

It CosmeticsBrow Power Universal Eyebrow Pencil

Details

It Cosmetics
Brow Power Universal Eyebrow Pencil