Rated 4.53 out of 5 stars
Most Helpful Positive Review L O V E
I love this Brow liner! It looks so natural. I'm blonde, blue eyed and freckled. My brows are so light that you cant see them. So as you can imagine its extremely hard to fill them in. I've had so many problems over the years finding a shade that looked natural and soft. This liner is perfect! Not only does it look amazing on me, but it is lovely on my Brazilian sister in law with Cherry Red hair. This product stays on all day. I've got my make up on by 7 am and my brows look amazing at 10 pm when wash my face for bedtime. The only times touch ups are needed are after my work out and swimming.
Most Helpful Critical Review Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look natural. It takes off the color. It also gives your dk brown brows an "ashey" tone. The harder you press to create a darker color, the more you look like a "painted lady". You know those ladies...the "drawn on eyebrow" look. I would only recommend this product for users with light brown eyebrow hair.
Reviewed by 2663 customers **Love!**
M Lopez from Seaside Ca
Great product! Comparable to Anastasia but even better because it lasts longer and easier to apply
this product cut my brow time in half
sadie from chicago
id suggest powdering your eyebrows and the skin around them so it'll help prevent it from smudging.
Works great! If it wouldn't fall out of the tube..
Sarah from Florida
Hey! So this product is generally pretty good, you can build the color and it matches my hair pretty well, sometimes it doesn't stick too well to the skin so it's best for people who want to fill in brown hairs not draw on an entire new brow. Only problem is the actual stick with the brown material WILL NOT STAY IN THE TUBE. I have gone through 5 of these without ever actually finishing the product because the pencil will fling out of the tube and get lost/dirty if you don't keep it completely upright!!! For such an expensive pencil I'm debating if I should branch out and use another product. I previously used the NYX microbrow pencil but that one did not have enough pigment.
Would purchase again
Mc from Tx
Lasts all day, good color
Love the product but it was damaged
Snowy from Chesaning Mi
Love the product. Applys easily and looks good.
Barb from Mpls. Mn
Been using this for a few years. Great universal color. A lighter hand yields a lighter color. Heavier hand a darker color.
Great eyebrow pencil!
3 girls from Ohio
Brow pencil is great. Just a light touch is all you need. Would definitely buy again.
Best brow pencil ever!
De from R VA
Best brow pencil
Judy from Missouri
I have used this brow pencil for years. Blends well and long lasting. Great product
Low Maintenance Brows
SMM from St. Louis, MO
This is a great product for someone (like me) with a 5-minute makeup routine-- it seems almost foolproof and looks very natural. Other brow pencils I've had look flaky when I combed my brows out and they took much longer to apply. I tried the Universal Taupe first and thought it was too light and a little reddish (I have medium brown hair with some blonde highlights); I exchanged for the Brunette color and prefer to use a light hand with that shade. Shoutout to the awesome Ulta employees who let me exchange at the store for the same sale price I purchased the first one for!
Ok for an easy everyday look.
Lovesamples from Undisclosed
I normally use the taupe and really like it but find because it's a bit darker it takes a bit more time to apply to ensure it looks natural. Mistakes stand out. I thought I'd try the lighter one to help with this. The color is more forgiving on my skin (light/fair) and brow (dark brown) color but it definitely doesn't pop as much. It's good for every day but use the taupe for a bolder look.
Love this brow pencil
Christine M from Myrtle Beach
I was unhappy with the brow pencil I was using and decided to give this one a try. I absolutely love it. Has a spoolie on one side to comb the brow and the pencil on the other. Goes on well and stays on well. Will definitely purchase again.
All dried out
Incitatus from Ohio
When I opened it, it fell out of the tube in pieces, all dried up and brittle. Is this why ulta put it on sale, because it's ancient stock? This never happened with benefit, and I won't leave them again.
My favorite now
Dee from Tx
I got the small size of this product through Ipsy. I've been using it for 6 months and have used about half (I use it literally every day). It is a great formula that lasts a long time (I buff and set it with eyeshadow).
This is my new favorite I will go to over again.
" IT " don't get any better than this for your eyebrows
Angela from Sarasota
I have tried several products to fill in my eyebrows to add thickness and dimension. This is by far the best! I love it and recommend this to anyone who has thin and uneven natural brows. For those of you that already have that luxury... I think this will enhance them even more!!!
Works well! And it lasts all day
HollyG from Arkansas
I use this daily and it doesn't disappoint
Have used this for several years now
Sunshine101 from Asheville, NC
I use this to fill in and shape my brows.
Jo from Reading PA
Use daily to give just a bit more definition to my thinning brows. I am so glad to have found a pencil that won't smudge with my oily skin and face touching.
Yes I would buy this product again
Debra from Wilmington IL
Love this product it's easy to use and helps my eyebrows look beautiful
Cannot live without it! My favorite.
Grandma Jo from Arizona
Wonderful, easy to use and looks natural. I've been using for years and makes all the difference when applying my face. Look years younger with full eyebrow but look natural at the same time.
Why did you change this?
Jules from Kansas City
Why? I have used this product for several years. I have NO eyebrows and this had been the best product on the market to make eyebrows. I have been buying probably four pencils every year for at least the last 7 years. Now it is all dry and crumbly. Where it used to slide smoothly on the skin, it now drags and I have to put pressure on the pencil and "scribble" the color onto my brow ridge. I am back in the market looking for a replacement.
The only brow pencil I will ever use
Lynn from Pennsylvania
I love this product! after trying many brow pencils, this is the perfect one
My new favorite!
Erika S. from San Antonio, Tx
I had been using another product for years until I found this magical eyebrow pencil. It is so easy to apply and makes my eyebrows look natural, unlike other products and pencils. I love this product and recommend it, 100%, 1 million times!
I buy this product again and again and again
Jamie from Oklahoma
I've tried many different brow pencils and I always come back to this one. I will not buy any other kind now. It glides on smoothly, and the universal color easily blends to your own brow color. Lasts all day, but comes off easily with makeup remover. I hope they don't discontinue it!!
Katie from Thomasville, NC
This is the absolute best brow pencil.