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Summary
IT Cosmetics Brow Power Universal Eyebrow Pencil is a longwear, brow pencil that transforms to any hair color for the appearance of natural brows.
Benefits
- Universal Taupe shade adjusts to your eyebrow color based on pressure applied to make penciling in your eyebrows easy
- Longwear eyebrow pencil formula adheres to skin for the appearance of full brows that last
- Built-in spoolie brush delivers a natural, polished look to arched brows
- Features brow enhancer ingredients including biotin, lecithin, grape seed, saw palmetto, green tea and antioxidants
Key Ingredients
- Biotin: B vitamin that supports stronger, healthier-looking hair and skin
- Saw Palmetto: A plant extract that conditions your skin and promotes stronger-looking hair
Use softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black. Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look.
To create your most perfect-looking eyebrows:
- The start of your brows should line up directly with the edge of your nose.
- Your brow arch should align to the outer edge of your iris.
- The end of your brow line should line up with the outer corner of your eye.
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, BHT, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 77 Questions
- Q
What is the difference between Brow Power and Brow PowerFULL? And is the shade Universal Taupe the same for both products?
- Asked by Mouki
- Official Answer By IT Cosmetics - BEHi there! Brow Power Universal features an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! Compared to our Brow Power Full features a triangular pencil tip mimics the look of real hair while precision-lining and filling your brows in one step. Both universals shades are the same! We hope this helps!Was this answer helpful to you
- Q
What color was auburn now lighter color fair skin
- Asked by Carol
- Official Answer By IT Cosmetics - BEHi there! We would recommend trying out the shade Universal Blonde. We hope you love IT as much as we do! XOXOWas this answer helpful to you
- Q
What is a good base for putting eyebrows on smoothly. I have a problem doing that.
- Asked by Baby
- Official Answer By IT Cosmetics - BEHi there! Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) —the harder you press, the deeper your color! We hope this helps! XOXOWas this answer helpful to you
- Q
Yes this Brow pencil is not near as good as the one u stopped making. The pencil falls out of the wand on 3 different pencils so I quit buying. Can u please bring back the old brow gel type pencil please.
- Asked by Ktb
- Official Answer By IT Cosmetics - BEHi there! We're so sorry to hear about your experience with our Brow Power Pencil. We thank you so much for sharing this feedback as IT helps to improve our products. We will be sure to share your comments with our teams internally as we love hearing directly from our IT Family! XOXOWas this answer helpful to you
- Q
The pencil keeps falling out and I have lost it a number of times. Do you sell refills?
- Asked by Frustrated
- Official Answer By IT Cosmetics - BEHi there! We are are so sorry for this experience. We do not sell refills, but we do advise to reach out to the retailor you purchased from to see if they can help further assist! XOXOWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1822Everyday
- 701Going Out
- 498Travel
- 420Sensitive Eyes
- 416Daily Use
Describe Yourself
- 1413Natural Style
- 1056Classic Style
- 212Trendy Style
- 1I am a blonde, with sparse brows.
- 175 years old, want natural look
Most Helpful Positive Review
Love Brow Power!!!
I am a breast cancer survivor. During treatment I was invited to a Look Good Feel Better event. I had no hair, eyelashes or eyebrows and was feeling very sorry for myself. One of the products included was Brow Power, a miracle for me. Doing my makeup and sharing a laugh with other cancer patients wa...
Most Helpful Critical Review
Don't "buy into" the hype!!
The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look nat...
3316 results
Breaks easily
Good but…the lead breaks easily. Leaves little chuncks.
Love it!
Looks natural and lasts all day.
Love this product...couldn't do without
Love this product
I already went back & bought another one !
Love this eyebrow pencil ! Works great and was impressed, went back to get another one to keep on hand.
Really shades eyebrows
Will purchase this again. Eyebrows look natural.