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ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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  • ULTA Beauty Collection Shiny Sheer Lip Gloss
    14 colors

    Only at Ulta

    ULTA Beauty Collection

     

    Shiny Sheer Lip Gloss

    4.1 out of 5 stars ; 1198 reviews4.1(1198)
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    Free choice of one 8 piece gift

    +3 offers

  • ULTA Beauty Collection Plumped Up Pout Lip Gloss
    9 colors

    Only at Ulta

    ULTA Beauty Collection

     

    Plumped Up Pout Lip Gloss

    3.9 out of 5 stars ; 262 reviews3.9(262)
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    Free choice of one 8 piece gift

    +3 offers

  • ULTA Beauty Collection Jelly Gloss Lip Gel
    6 colors

    Only at Ulta

    ULTA Beauty Collection

     

    Jelly Gloss Lip Gel

    4.5 out of 5 stars ; 191 reviews4.5(191)
    $11.00

    Free choice of one 8 piece gift

    +2 offers

  • ULTA Beauty Collection Solar Flare Lip Topper
    4 colors

    Only at Ulta

    ULTA Beauty Collection

     

    Solar Flare Lip Topper

    4.3 out of 5 stars ; 28 reviews4.3(28)
    $12.50

    Free choice of one 8 piece gift

    +2 offers

  • ULTA Beauty Collection Gloss Stick Lipstick
    6 colors

    Only at Ulta

    ULTA Beauty Collection

     

    Gloss Stick Lipstick

    4.4 out of 5 stars ; 140 reviews4.4(140)
    $11.00

    Free choice of one 8 piece gift

    +2 offers