OUAI

View all

FINE, MEDIUM OR THICK?

Got a type? We’re yours

Shop Shampoos, Conditioners & Treatment Masques for your hair type.

SHOP NOW

OUAI TO GO

Your favorites, in travel size

Take travel size hair, body & fragrance products wherever you go.

SHOP NOW

ST. BARTS

Wanna get a-OUAI?

Smell like you’re that beach with our #1 most requested tropical scent.

SHOP NOW

We think you'll like

OUAI Clarifying Detox Shampoo
4 sizes
OUAI

Clarifying Detox Shampoo
4.7 out of 5 stars ; 2644 reviews4.7(2644)
$16.00 - $68.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Shampoo for Fine Hair
4 sizes
Only at Ulta
OUAI

Shampoo for Fine Hair
3.8 out of 5 stars ; 807 reviews3.8(807)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Conditioner for Fine Hair
4 sizes
Only at Ulta
OUAI

Conditioner for Fine Hair
4.2 out of 5 stars ; 474 reviews4.2(474)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI St. Barts Hair & Body Mist
2 sizes
OUAI

St. Barts Hair & Body Mist
4.6 out of 5 stars ; 1270 reviews4.6(1270)
$28.00 - $38.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Lightweight Hair Oil for Frizz Control
2 sizes
OUAI

Lightweight Hair Oil for Frizz Control
4.6 out of 5 stars ; 2157 reviews4.6(2157)
$18.00 - $32.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Conditioner for Medium Hair
4 sizes
Only at Ulta
OUAI

Conditioner for Medium Hair
4.4 out of 5 stars ; 385 reviews4.4(385)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Shampoo for Medium Hair
4 sizes
Only at Ulta
OUAI

Shampoo for Medium Hair
4.2 out of 5 stars ; 437 reviews4.2(437)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Conditioner for Thick Hair
4 sizes
Only at Ulta
OUAI

Conditioner for Thick Hair
4.4 out of 5 stars ; 329 reviews4.4(329)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Treatment Mask for Fine to Medium Hair
2 sizes
Only at Ulta
OUAI

Treatment Mask for Fine to Medium Hair
4.6 out of 5 stars ; 1840 reviews4.6(1840)
$22.00 - $38.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Frizz-Free Curl Cream
2 sizes
OUAI

Frizz-Free Curl Cream
4.3 out of 5 stars ; 736 reviews4.3(736)
$16.00 - $32.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Texturizing Wave Spray
2 sizes
OUAI

Texturizing Wave Spray
4.4 out of 5 stars ; 261 reviews4.4(261)
$16.00 - $30.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Shampoo for Thick Hair
4 sizes
Only at Ulta
OUAI

Shampoo for Thick Hair
4.2 out of 5 stars ; 403 reviews4.2(403)
$16.00 - $64.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Anti-Frizz Styling Crème
2 sizes
OUAI

Anti-Frizz Styling Crème
4.6 out of 5 stars ; 1943 reviews4.6(1943)
$16.00 - $30.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI St. Barts Moisturizing Body Cream
2 sizes
OUAI

St. Barts Moisturizing Body Cream
4.8 out of 5 stars ; 1210 reviews4.8(1210)
$22.00 - $40.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI Melrose Place Super Dry Invisible Dry Shampoo
2 sizes
OUAI

Melrose Place Super Dry Invisible Dry Shampoo
4.8 out of 5 stars ; 101 reviews4.8(101)
$16.00 - $30.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Treatment Mask for Thick Hair
2 sizes
Only at Ulta
OUAI

Treatment Mask for Thick Hair
4.6 out of 5 stars ; 1840 reviews4.6(1840)
$22.00 - $38.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI St. Barts Gentle Body Wash
2 sizes
OUAI

St. Barts Gentle Body Wash
4.8 out of 5 stars ; 1117 reviews4.8(1117)
$14.00 - $28.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI Bond Repair Balm Mask for Damaged Hair
2 sizes
New
OUAI

Bond Repair Balm Mask for Damaged Hair
5 out of 5 stars ; 3 reviews5(3)
$28.00 - $50.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Melrose Place Eau de Parfum
2 sizes
OUAI

Melrose Place Eau de Parfum
4.4 out of 5 stars ; 182 reviews4.4(182)
$30.00 - $68.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI St. Barts Cleansing Scalp & Body Sugar Scrub
2 sizes
OUAI

St. Barts Cleansing Scalp & Body Sugar Scrub
4.8 out of 5 stars ; 1071 reviews4.8(1071)
$22.00 - $42.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI Cape Town Super Dry Invisible Dry Shampoo
2 sizes
OUAI

Cape Town Super Dry Invisible Dry Shampoo
4.8 out of 5 stars ; 94 reviews4.8(94)
$16.00 - $30.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI North Bondi Eau de Parfum
2 sizes
OUAI

North Bondi Eau de Parfum
4.2 out of 5 stars ; 137 reviews4.2(137)
$30.00 - $68.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Melrose Place Cleansing Scalp & Body Sugar Scrub
2 sizes
OUAI

Melrose Place Cleansing Scalp & Body Sugar Scrub
4.6 out of 5 stars ; 235 reviews4.6(235)
$22.00 - $42.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI Melrose Place Moisturizing Body Cream
2 sizes
OUAI

Melrose Place Moisturizing Body Cream
4.7 out of 5 stars ; 119 reviews4.7(119)
$22.00 - $40.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI Melrose Place Gentle Body Wash
2 sizes
OUAI

Melrose Place Gentle Body Wash
4.7 out of 5 stars ; 113 reviews4.7(113)
$14.00 - $28.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
OUAI St. Barts Detangling and Frizz Control Leave in Conditioner
2 sizes
New
OUAI

St. Barts Detangling and Frizz Control Leave in Conditioner
$18.00 - $32.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI Melrose Place Detangling and Frizz Control Leave in Conditioner
2 sizes
New
OUAI

Melrose Place Detangling and Frizz Control Leave in Conditioner
$18.00 - $32.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers
OUAI North Bondi Detangling and Frizz Control Leave in Conditioner
2 sizes
New
OUAI

North Bondi Detangling and Frizz Control Leave in Conditioner
$18.00 - $32.00
Buy 1 Get 1 Free-Add 2 to bag
+1 offers

Face

Lips

Eyes

Nails

Makeup Brushes & Tools

Body Makeup

Makeup Palettes

Makeup Bags & Organizers

Featured in Makeup & Nails

Cleansers

Moisturizers

Eye Treatments

Treatment & Serums

Suncare

Skincare Tools

Featured in Skin Care

Shampoo & Conditioner

Treatment

Styling Products

Hair Color

Hair Styling Tools

Accessories

Brushes & Combs

Kid's Haircare

Featured in Hair Care

Women's Fragrance

Men's Fragrance

Unisex Fragrance

Fragrance Gift Sets

Candles & Home Fragrance

Featured in Fragrance

Bath & Shower

Body Moisturizers

Hand & Foot Care

Suncare

Bath & Body Accessories

Personal Care

Body & Hair Mist

Mother & Baby

Nutrition & Supplements

Featured in Body Care

Nutrition & Supplements

Intimate Care

Rest & Reset

Essential Routines

Featured in Wellness

Skin Care

Shaving

Body Care

Hair

Cologne

Men's Gifts

Travel Size Men's Care

Hair Styling Tools

Skincare Tools

Makeup Brushes & Tools

Accessories

Hair Removal Tools

Hair Brushes & Combs

Featured in Tools & Brushes

Makeup & Nails

Skin Care

Suncare

Body Care

Candles

Gifts & Value Sets

By Category

By Price

Gift with Purchase

Gift Cards

Makeup

Skin Care

Hair

Body Care

Fragrance

Men's Care

Makeup & Nails Under $20

Skin Care Under $20

Hair Care Under $20

Fragrance Under $20