HALF MAGIC

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INTRODUCING

VELVET FLIK LONGWEAR WING + WATERLINE EYELINER PENCIL

Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear.

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LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

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BESTSELLER

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

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We think you'll like

HALF MAGIC Eyeshadow Singles
17 colors
Only at Ulta
HALF MAGIC
Eyeshadow Singles
4.1 out of 5 stars ; 254 reviews4.1(254)
$15.00
HALF MAGIC Glitterpuck Pressed Glitter for Eyes, Face + Body
4 colors
Only at Ulta
HALF MAGIC
Glitterpuck Pressed Glitter for Eyes, Face + Body
4.7 out of 5 stars ; 149 reviews4.7(149)
$32.50
HALF MAGIC Magic Drip Glitter Lip Gloss
10 colors
Only at Ulta
HALF MAGIC
Magic Drip Glitter Lip Gloss
4.3 out of 5 stars ; 102 reviews4.3(102)
$24.00
HALF MAGIC Glitterpill Eye Paint + Eyeliner
8 colors
Only at Ulta
HALF MAGIC
Glitterpill Eye Paint + Eyeliner
4.2 out of 5 stars ; 99 reviews4.2(99)
$25.00
HALF MAGIC Sparklestik Eye Crayon
10 colors
Only at Ulta
HALF MAGIC
Sparklestik Eye Crayon
4 out of 5 stars ; 217 reviews4(217)
$26.00
HALF MAGIC Eyelectric Extreme Lengthening Mascara
5 colors
Only at Ulta
HALF MAGIC
Eyelectric Extreme Lengthening Mascara
4.1 out of 5 stars ; 100 reviews4.1(100)
$26.00
HALF MAGIC Chromaddiction Shimmer Eye Paint + Eyeliner
6 colors
Only at Ulta
HALF MAGIC
Chromaddiction Shimmer Eye Paint + Eyeliner
4.2 out of 5 stars ; 192 reviews4.2(192)
$26.50
HALF MAGIC The Wing Hack Set
HALF MAGIC
The Wing Hack Set
4 out of 5 stars ; 102 reviews4(102)
$49.00
($62 value)
HALF MAGIC Rhinestone Fantasy
Only at Ulta
HALF MAGIC
Rhinestone Fantasy
4.7 out of 5 stars ; 81 reviews4.7(81)
$22.00
($31 value)
HALF MAGIC Sculptitude 2-in-1 Lip Liner
10 colors
Only at Ulta
HALF MAGIC
Sculptitude 2-in-1 Lip Liner
4.7 out of 5 stars ; 135 reviews4.7(135)
$20.00
HALF MAGIC Magic Flik Eyeliner
Only at Ulta
HALF MAGIC
Magic Flik Eyeliner
3.8 out of 5 stars ; 367 reviews3.8(367)
$25.00
HALF MAGIC Flik Eraser Makeup Correcting Pen
Only at Ulta
HALF MAGIC
Flik Eraser Makeup Correcting Pen
4.5 out of 5 stars ; 168 reviews4.5(168)
$25.00
HALF MAGIC Chromaddiction Matte Eye Paint + Eyeliner
5 colors
Only at Ulta
HALF MAGIC
Chromaddiction Matte Eye Paint + Eyeliner
4.1 out of 5 stars ; 79 reviews4.1(79)
$26.50
HALF MAGIC Light Trap Duochrome Highlighter
2 colors
Only at Ulta
HALF MAGIC
Light Trap Duochrome Highlighter
4.8 out of 5 stars ; 77 reviews4.8(77)
$25.00
HALF MAGIC Mouth Cloud Soft Matte Lip Cream
8 colors
Only at Ulta
HALF MAGIC
Mouth Cloud Soft Matte Lip Cream
4.4 out of 5 stars ; 68 reviews4.4(68)
$22.00
HALF MAGIC Lip Snuggle High Pigment Oil Balm
6 colors
Only at Ulta
HALF MAGIC
Lip Snuggle High Pigment Oil Balm
3.9 out of 5 stars ; 51 reviews3.9(51)
$21.00
HALF MAGIC Grippie Brow Sculpting Brow Gel
Only at Ulta
HALF MAGIC
Grippie Brow Sculpting Brow Gel
4.4 out of 5 stars ; 43 reviews4.4(43)
$21.00
HALF MAGIC Cheek Fluff Soft Blur Cream Blush
2 colors
Only at Ulta
HALF MAGIC
Cheek Fluff Soft Blur Cream Blush
4.6 out of 5 stars ; 109 reviews4.6(109)
$23.00
HALF MAGIC Beam Trap Skin Illuminating Balm
Only at Ulta
HALF MAGIC
Beam Trap Skin Illuminating Balm
4.3 out of 5 stars ; 56 reviews4.3(56)
$24.00

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