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FEATURED

MAGICAL LIPS

The ultimate everyday lip gloss with sparkling dimension and luscious shine.

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BESTSELLER

THE GROWN-UP GLITTER

Award-winning pressed glitter for zero-mess sparkle for eyes, face, and body.

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INTRODUCING

CREATE A EUPHORIC LOOK

Expressing yourself and discovering the unique you has never been so easy.

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  • HALF MAGIC The Wing Hack Set

    Only at Ulta

    HALF MAGIC

     

    The Wing Hack Set

    4 out of 5 stars ; 99 reviews4(99)
    $49.00
    ($55 value)

    Free Gift with purchase

  • HALF MAGIC Wing Magician Silicone Guide

    Only at Ulta

    HALF MAGIC

     

    Wing Magician Silicone Guide

    4.1 out of 5 stars ; 49 reviews4.1(49)
    $12.00

    Free Gift with purchase

  • HALF MAGIC Adornment Tweezers

    Only at Ulta

    HALF MAGIC

     

    Adornment Tweezers

    4.8 out of 5 stars ; 6 reviews4.8(6)
    $16.00

    Free Gift with purchase

  • HALF MAGIC Pyramid Eyeshadow Brush

    Online only

    Only at Ulta

    HALF MAGIC

     

    Pyramid Eyeshadow Brush

    4.6 out of 5 stars ; 26 reviews4.6(26)
    $20.00

    Free Gift with purchase

  • HALF MAGIC Baby Paw Blush Brush

    Online only

    Only at Ulta

    HALF MAGIC

     

    Baby Paw Blush Brush

    4.7 out of 5 stars ; 11 reviews4.7(11)
    $20.00

    Free Gift with purchase

  • HALF MAGIC Precision Eyeliner Brush

    Online only

    Only at Ulta

    HALF MAGIC

     

    Precision Eyeliner Brush

    4.1 out of 5 stars ; 28 reviews4.1(28)
    $18.00

    Free Gift with purchase