Product Reviews Rated 4.44 out of 5 stars
548 Reviews
Most Helpful Positive Review SHE SAID, "OMG!" MOTHERS DAY I bought this iT Cosmetics Foundation Brush for my moms Mothers Day gift. She had wanted a few iT Cosmetic brushes and the ones she bought herself, she returned . I felt she wasnt buying the cirrect brushes for what she wanted them for. This brush had rave reviews and I used those reviews a a guide on whether or not to purchase it. I can only tell you this. My mom LOVES THIS BRUSH! And, she did not return it....She said it applies and blends out her foundation evenly, then, she uses the iT Cosmetics Buffing Brush. The other brush I bought her for mothers day. If my mom, loves this brush, as picky as she is, raved about it, I can hobestly tell you, its got to be z great foundation brush. I recommend buying the buffing brush also and use them together. They seem like they both have a job when applying foundation, then buffing it out to air brush perfection. My moms skin looks flawless when she uses these brushes. Im a little envious and may buy myself this brush,,,,,and,,,,,the other!
Most Helpful Critical Review Really disappointing I just want to start out by saying that I'm really excited about the It Brushes for Ulta and I have been loving most of the brushes in every collection, but this is definitely not one of them.
I used this to apply the It Cosmetics CC Veil and the brush started shedding like you wouldn't believe. I started pulling out hair after hair. I don't know if I just got a defective brush or what.
Also most of the brushes in the Airbrush collection seem to not be glued onto the handles in the best way. They're wobbly. And for 20 bucks a brush, that shouldn't be happening either.
I say go with the Live Beauty Fully or Velvet Luxe collections instead. They seem to be made a lot better than the Air Brush collection.
Reviewed by 548 customers It sheds! 1
sduttonrealtor from Fort worth
I use this with IT CC cream and the brush just recently started shedding all over my face when I am applying. I haven't even been using it or a year yet. I came on here to see if its under warranty and I can get a replacement.
Beautiful brush 5
EnaB from Chico, Ca.
This brush is amazing! Doesn't leave foundation streaky! Love love love!
Disappointed, makeup always ends up streaky 2
Rose from Virginia
I've used a variety of methods and multiple types of products, but it always ends up so streaky I need to use a blender to smooth it out, which defeats the purpose of buying this brush.
Very nice brush 4
SarahK814 from Sterling Heights, MI
This foundation brush is nice. It helps apply foundation in a nice way, my makeup looks great when I use it. I'm not sure how it's different from other brushes, but I'm happy with it.
Not as good as I think 1
SK from Louisville, KY
There are lots of good reviews. I was excited to try it. But~~~NO, it's not as good as I thought. Very disappointed.
Love it! 5
Deslyn from Seattle
This is the best brush. It has a soft and sponge-like texture.
love it 5
Rusty from Hawaii
I was skeptical at first about this brush but the name of it "airbrush OMG" really speaks for itself.
Bristle loss 3
LW from Indiana
I was loving this brush when I first got it. It paired well with the CC Cream but after only a couple months the bristles started to fall out. It would leave brush bristles stuck to my face and in my foundation. I am so disappointed because I loved how easy it made the foundation application. For the price of the brush, this should not be an issue.
not my favorite 3
sandra from Bangor, ME
I only use IT brushes. I love mostly all of the brushes I have from them except for this one. I bought it to apply my liquid foundation. I tried several different recommended techniques with a few different foundations and the result was ALWAYS the same. STREAKS
Love it 5
T. Newby from Temecula, CA
Great brush and applies liquid foundation well
Best makeup brush ever used! 5
Kristin from Charleston, SC
This brush hands down is the best I've used! The price is worth the purchase. I've used other high end brush like Estée Lauder and MAC and this brush blows them out of the water. It puts on a flawless application and you're not using a ton of foundation to blend. I'm so glad I came across this brand.
Loved it!!! 5
Lily from Miami fl
Highly recommend!!! Especially if you want to do your makeup fast and beautifully. 😍
I really like it 5
Elyse Kate from Ohio
I was hoping I'd like this because it was kind of pricey. Totally worth the cost! I use it to apply my primer and liquid foundation. I'll be buying this again when the current one is too old.
I wanted to love this... 1
LeLe from Arkansas
I really wanted to love this brush, but I just can't get on board. Mine has not lost bristles like many people have stated. That is not my problem—the problem I am having is that it is super stiff and I cannot get a smooth finish on my foundation. I've tried sweeping, swirling, and stippling and they all look terrible. I have to go over it with a make-up sponge to smooth all the streaks. I've used it three times with two different types of foundation (one full-coverage and one lighter liquid) and got the same result. My Ecotools foundation brush does a better job so I guess I'll keep using that.
Heavy Brush 2
Plate Whisper from Austin, TX
I brought this cuz the sales person at Ulta told me that this is a good foundation brush, after used then realized that brush is heavy than my old foundation brush (108 Large Brush).
Love 5
Kimberley from TX
I Love my IT brushes. This brand is the only brushes I use and will buy.
Awesome 5
Cara from Wilmington
So much better with my cream foundation than the sponges
Best ever 5
Alesia from Huntsville, AL
Best foundation brush I have ever used!!'
i love this brush. 5
Theresa from Alabama
Great brush. I love it and want to try other brushes in this line.
Second purchase of this brush 5
Rita from Hideaway, TX
This is my foundation brush. I used one until the bristles started to fall out (which was a long time) and replaced it with the same one.
luv it 5
sue from ohio
made a huge diffenence in make application
Not worth it 1
Sam S from Providence ri
This works the same if not worse than any basic paddle brush. Left streaks badly
Love love love it!! 5
Makeup Mom from Kentucky
Will never put on makeup with my sponges again.
Bristles Fall Out 1
Vicky T from Grand Rapids, MI
Really disappointed with this brush. I've owned two of them now, and the same thing happened with both of them; the bristles fall out during every use. I thought that maybe the first one I bought was defective, so I thought I'd give the brush another chance, since I did like the brush initially, until the bristles started falling out. Now after about two months of use with my current IT brush, I'm clearly headed toward needing a new brush soon because of the amount of bristles falling out with every use. I love that IT products are available at Ulta, but this brush is really bad, especially for how much it costs. I will not purchase this product again and would not recommend it to others.
Loved it. 5
Chyna from Woodbridge
It is so soft and goes evenly with just the first use.
