Rated 4.69 out of 5 stars
Most Helpful Positive Review High Quality - Great Price!
Every makeup lover needs a high-quality, fluffy crease blending brush. This brush is IT!
The brush handle has the perfect length, weight, and balance. It, by no means, feels like a cheap brush. The bristles are soft and will not pull or tug on your eyelids. This crease blending brush is perfect for the application of any eyeshadow, not only the crease. You can use it for a nice, soft, all over color wash or you can use it to do a beautiful smokey eye.
The bristles are dense, yet, flexible. The brush easily picks up color and when tapping the excess off, the bristles won't lose all of your product.
I purchased one here, online, to see what it was like and when I got it I loved it so much I went to purchase another one at Ulta, in-store.
You won't regret the purchase of this brush and you can absolutely justify the cost as IT brushes are the best out there. It won't shed and you'll have it for years with proper care.
Personally, I think it's best to have four of this type of brush - one for dark matte colors and one for light matte. And then one for dark shimmers and one for light shimmers! I'll be getting my other two soon!
Most Helpful Critical Review Save your money
I'm not that impressed with this line. I own 4 of the eye brushes from this line and find the quality to be less than exciting. My Real Techniques brushes perform with the same quality as these and are much cheaper! I was very excited to get these and thought I would love them but unfortunately I do not grab these brushes hardly at all. The bristles are very soft and with enough effort they do blend well but no better than the RT brushes do. Save your money on these and just buy Real Techniques or go over to Sigma.
Reviewed by 368 customers So Worth It!
Kara from Ky
I was reluctant to buy this, because I bought it online and I like to see eyeshadow brushes in person. I have small eyelids so I was nervous it would be too big. But it is so perfect!! I love this brush so much!!! My favorite eyeshadow brush!!! Not I want more It Cosmetic brushes!!
My favorite brush!
Katie from Indianapolis
Applies make up PERFECTLY
I own 8 🤭
Roxy from Wenatchee, WA
This has been my favorite brand of brushes and they have great prices. I own many high price brushes however It cosmetics has the softest and smoothest blending bristles.
Had mine for 5 years so far
May from Ca
Best investment I ever made. This crease blending brush is a game changer
The perfect blending brush
Kristen from Buffalo, NY
This brush is perfect for blending out eyeshadow, especially in the crease. This feels great in the hand and the bristles are terrific. I wish I could buy ten of these!
Kristen from Texarkana, TX
Blends my eyeshadow perfectly
Rach from Ohio
One of my favorite brushes and I have so many!
Can't live without this.
Janell from Wa
I didn't know I needed this brush so bad until I bought it. Wow. Now my eyeshadow is blended beautifully and evenly and so much time saved! I wish I had bought this sooner! It's so soft and I feel like it is very forgiving. I did my eye makeup super quick one day and it still looked like I had spent a lot of time. I highly recommend for everyone.
Seems to dense for a blending brush
Ray from Selinsgrove, Pennsylvania
I like my blending brushes not so dense and a little more fluffy than this one is.
Stielygirl from Oceanside, CA
This brush is great! It is super soft and has amazing quality! I now want all of them!
Distributes shadow evenly.
Abby from Philadelphia
Sophia from Perkasie, PA
This brush is my favorite eyeshadow brush! I love it so much, I had one already and bought another. I have found no other eyeshadow brush that I love as much as this one.
Love this brand
Pdxagogo from Portland, Oregon
This brand never fails. Great brush and as a bonus was on sale. Worth it at full price too but I never pass up this brand when it's at a discount.
work great and good quality
Redchris from columbia MO
Great quality and blends beautifully while not over depositing product. Very soft on mature skin. Doesn't pull.
Crease with ease!
Jdoress from Los Angeles
The It Brush for ULTA's Airbrush crease brush is an new favorite for my daily eye makeup application. It was very soft and easy to apply with. I also enjoy the tapered effect for detailing the crease and easy blending. You can also apply lid color with this brush, so it's an softer MAC 217 brush dupe that I recommend!
Jackie from Taylor
Love this crease brush. One of my favorites
Buy it again,
Sunshine from Brownsville, Tx
I bought another one because I don't want to run out of them
Nya from MI
This is such a good investment. It's a bit pricier than Morphe but it's so soft, cruelty-free and blends eyeshadow so easily.
Vicki from USA
This fits perfectly in the crease of the eye. They did such an amazing job creating these brushes. The shape of this brush doesn't just apply color in the crease, it also blends it out perfectly, so that there's no need for a second brush, or extra blending step.
i am not sure if i like it yet or not.
Leise from Waco, TX
I really like this brush
Blender from Springfield illinois
Pretty good blender brush
I might buy this brush again.
Sky from Country club hills, Illinois
I used this product as a highlighter. It seem to pick up some of my foundation rather than laying down the highlighter.
Skinny Mini from Virginia
Love these brushes!! I have about 6 now and they apply color fantastic and blend it out perfectly.
great little brush
Amber from phoenix
I love all the brushes from this brand. they're super soft, work well and easy to clean. I'll admit I still prefer my Real Techniques brushes to these but the brushes are nice and worth the money.
All It Cosmetics brushes are nice
cocop from New Haven CT
I really like this brush but I need to find one with a similar shape that is slightly smaller - it is great for blending.