Rated 3.98 out of 5 stars
Most Helpful Positive Review This blew me away!
I tried this product in-store after an Ulta employee told me they had an orientation about the product and that it was worth a try. I was curious about the foundation but was hesitant. Either way, I tried it and was STUNNED by how well shade TG6 matched my skin. It blended right in.
So, I bought it, took it home, and tried it on the next day when I went to school. The foundation gave me amazing matte coverage with very little effort and the concealer wand is a neat little bonus, although I don't use it much for that. It held up outstandingly well in the hot South Florida humidity and did a really good job controlling my oils. At the end of the night, my forehead was only very mildly dewy instead of the oil slick it usually can be.
What I really like is that it's matte but doesn't make my face feel tight and it also feels surprisingly light. Sometimes I forget I have the stuff on. If I want a more "natural" look, I'll apply it with a sponge and for a more flawless look, I'll use a kabuki brush. Sometimes I'll just apply the foundation, bronzer, mascara, and lipgloss and I am good to go. I've had no breakouts or side effects from using it, but I do advise to wear sun-protection while wearing during the day due to a few of the ingredients, which can make skin sensitive to the sun.
Long story short: this is currently now my holy grail foundation for my oily-combo skin. I love it better than my Fenty Pro Filt'r and it does everything I need it to do without fuss. Pur came through with this one.
Most Helpful Critical Review On the fence
Ok so I purchased this because of YouTuber - Raw Beauty Kristi, she lives this foundation & we've loved the same foundations in the past (CoverGirl Vitalist) & so I was SURE I was going to love this too. But it's a little more matte than I like, however the shade I chose is just a little too light for me, so I'm going to exchange it, but my concern is that if I do, there won't be a shade that matches in the light/medium range but still having the very cool/pink undertone I need. Generally it's difficult to find a very cool shade that falls in the light-medium range, usually people who are really pink are more fair & when you get darker, you also get warmer within the foundation shades. I mean, companies LABEL their shades as cool & they may appear to have a cooler undertone especially if your skin has a very yellow/warm undertone to begin with. But most brands don't have shades that are pink enough for me. I don't want to spend the money on a high end foundation only to have to "make it work" which is what I end up doing most times. So I just stick with the one brand that I know will always have my proper shade AND undertone - CoverGirl is thee only brand that has light-medium & that very pink undertone. So that's what I use. I'm going to see if there's a darker shade that matches me. If not I'll try another brand at Ulta that might - CoverFX.
Reviewed by 393 customers Would not buy again
Jen from Minnesota
I really thought I would enjoy this foundation but after trying it on once it was wayyyyyy too cakey for my liking and creased a bunch.
drj5600 from North Carolina
I am obsessed with this foundation and I will keep coming back to buy more. You can you a little bit for lighter coverage and go full on for a glam moment.
Love This Foundation!
Spree from Ohio
I've tried alot of foundation over the years.This is so far the best I've ever tried! My skin is combation of oily and dry and so far has not dry me out or look greasy.I have acne prone skin and this does not break me out so far! I would recommend trying this!
Jade from Livingston
This foundation is sooooo good! I only tried it bc my skin color is hard to match and not only is this the best color BUT it's the best foundation I've ever used. It can go from sheer (with a sponge) to complete full coverage. I wear it everyday and I never crease or get cakey!
Love love loveeee
Taylor from NV
I love this so much. I was debating buying for a while but now I can't get enough. Goes on so smooth, one pump covers my whole face and easy to build up with out getting cakey. My new go to foundation.
Great Coverage, Does not Last
Mack from Illinois
Foundation has great full coverage, but it transfers easily and does not last. Also, it is very drying.
Lulu from Dearborn heights Michigan
I bought this product on sale to try it out and I'm so glad I did! It's medium to full coverage and the shade matches me perfectly, I apply it with a face brush and it blends really well. Same goes with a beauty blender. If you have dark spots this is a perfect for you , it's also awesome because it had a concealer application as well as a foundation pump for your preference. Highly recommend!
Emily from West Virginia
I love this foundation!! I have always had trouble finding the right foundation for me, but this one is perfect. It looks very natural, not cakey. Also, I love that the pump doubles as a doe foot concealer applicator when it is removed. The product is very lightweight, and stays on surprisingly well throughout the day, considering I have very oily skin and work at an outdoor venue.
Does exactly what it says
justanothersarah from Seattle, WA
This is not the type of product I usually wear - I have dry skin and prefer lighter foundations with glowier finishes. However, while this is fuller coverage than I like for real life I've found that this works really well for me when I'm having a lot of Zoom/Skype meetings. It really is full coverage and for something this full it's still easy to blend and doesn't look as mask-like as a lot of full coverage products. I also love the packaging - you can use the pump or unscrew it and there's a big doe-foot for use as a concealer. Doesn't irritate my sensitive skin, wears well all-day. Would definitely recommend if you're looking for something with a lot of coverage, and I will definitely try other Pur foundations in the future.
Swaffix from TX
Great product, easy to apply, and has little to no fragrance. I love that it has a doe foot & pump! Make sure you MOISTURIZE your face before applying because once it sets it can be too much to improperly primed skin. Stayed in place for the most part, paired with Smash Box Setting Spray there still was some transfer.
Tens tens tens across the board
Nic from Atlanta
My skin is combo and this works so well on my oily nose, doesn't slide off at all. It works great as concealer on the lids and everywhere else, though you should get two shades in that case so your face doesn't fall flat. Been using this since it came out as a cheaper alternative to my Estée Lauder foundation which works similarly but is much more expensive and honestly maybe less coverage
Top 5 Faves!
Nikki from NJ
I always have problems finding foundations that don't sink right into my pores and show every flaw on my skin but this has been my life saver for a long time now. I am 41 and have melasma and bad cystic acne scaring from when I was younger(DON'T PICK) lol . I have combo/dry skin medium complexion to light medium depending on acid peels and time of year but my color for reference is normally TN1 & UD Stay Naked in 41NN. Anyway....its very hydrating and does not cling to any of my flaky bits. If you are oily skinned or looking for something matte this might not be for you. It gives a nice dewy natural look... not that mask look a lot of foundation do and is also great at covering my melasma. I also use the Pur Balancing Act Skin Perfecting Powder and its instantly blurs and left over stand out pores. This is NOT a fake review...honestly oily skinned girls probably won't like this.
LN1 - 2.5 stars
CaraM80 from NYC
I thought I'd found a winning foundation the 1st time I used this. It applied beautifully with a sponge, gave medium coverage in 1 pump, had a natural/satin finish and wore really well throughout the day. Unfortunately, after I removed it, I saw breakouts I didn't have in the morning and in areas I don't typically get them in, so I knew I had a reaction, not acne. I tried it once more a week later and the exact same thing happened.
I have ultra sensitive and reactive skin and am hypervigilant about ingredients and although nothing on the list caused concern when I bought it, something didn't agree with my skin.
**For reference, NW10 in MAC, BR10 in YSL All Hours and C1 in Makeup Revolution Conceal & Define are all great skintone matches for me and LN1 was as well
broke_beauty_ from MetroDetroit
I got the shade N1 thinking I could use it as a foundation in winter and concealer in summer. Oh boy! This stuff oxidizes and for being the lightest shade is my summer foundation. The coverage is good and it's nice on the skin. But given the shade range I expected better.
A great alternative to the Pür powder foundation!
Nicole from Fort Myers, FL
I have been using Pür powder foundation for years, and I swear by this brand because of the great things it has helped my acne prone skin to achieve. I recently wanted to try switching back to liquid foundation, as I've used powder for years while trying to heal my skin from acne and related skin damage. The Ulta associate helped me locate which liquid color to try based off of the powder I use with this line, and it was spot on! I was grateful to the associate. This product has an applicator on the inside, and the pump on the outside! It can be used as concealer and/or foundation, which is nice. I hadn't used liquid in so long, I have to remember not to put too much on my face initially because it can be a little thick and cake-like if so, but this gives good coverage and feels light enough going on that I don't feel it after it's applied and dried. It lasts all day, and I haven't had any issues with it smudging or running from heat, sweat, or being gently brushed up against on accident. I've been very pleased with it, and I haven't used my Pür powder foundation as much since purchasing this! If you're on the fence between the two, or considering the change that I did, give it a try!
Bluegrass fan from Reading, KS
I bought 2 shades in this but neither were a good match. I have quite a bit of hyperpigmentation and used one pump for my entire face. The coverage was great but it looked so dry and emphasized pores. Bought it because a favorite u tuber recommended it. Will be tossing both. Yuck!
Ladybug from Booneville Arkansas
I apply it and blend it with a brush. No need for cover up.
Foundation and Concealer
Vee from Katy
I luv it because it covers my dark spots...
I finally found it
Simsy from Nebraska
I finally found THE BEST FOUNDATION EVER. Natural finish. Not too matte, not too dewy. Just right. Feels so smooth and lightweight but gives you some dang good full coverage. Lasts and lasts. They better never get rid of this foundation or change the ingredients! AMAZING!
I'm recommending it to everyone!!
Ana Karen from La Quinta,Ca
The blending brush makes a beautiful airbrush finish. Foundation is smooth very little goes a long way😊
Perfect for hot weather and while working.
ChrisC from Virginia
Received a sample and the shade wasn't just right, but the product was amazing. Went to the store, the associate helped me pick the perfect shade. Conceals, buildable, just need a little. I've never nor used a powder over foundation, before this one. You don't need it. Also love that is FREE of all the bad stuff.
Not for me
Emily O from Los Angeles
I thought this was going to be skin like, but it just really did the opposite. My skin is not that bad but this made my skin look worst. It is dry and if you have textured skin, I would NEVER recommend this. Really bummed out that I felt scammed by Youtubers saying it was good to later finding out that they will declutter it in less in a month.
This product works very well
Gigi Kap from Coral Springs Fl
I absolutely love this Pur 4 in 1 foundation for my skin tone it works great last all day & night !!!
Less is More!!
MeredithR from Virginia
I use only 1/2 pump to cover my whole face! I'm 33, with combination skin. I initially tried 2 pumps with my dense kabuki brush but it was SO cakey and makeup-y, and creased really bad in my wrinkles.
I found the best way to apply is very little at a time. I put one pump on the back of my hand, pick up very little with a medium-dense brush like elf's ultimate blending brush. Then I use the brush to dot on the area I'm working like my cheek, then blend out in short strokes.
Didn't last on my skin
Sara from Ohio
I'm so bummed by this! I found my shade match on the first try and when I first apply the foundation it looks flawless. As the day goes on the foundation starts to breakdown, worse than any foundation I've used. I've tried different primers, setting powders, settings sprays, moisturizers, etc. And a combination of not using those things. No matter how I prepped my skin or applied my makeup, my forehead was an oil slick and my chin looked cakey and splotchy. I can't use this as a concealer either because it really sinks into my lines and looks so dry. The coverage and finish on my nose and cheeks look good throughout the day though and I just wish the rest of my face looked that good... also it didn't matter if I used lighter coverage (1 pump for whole face) or 2-3 pumps as suggested on the bottle. I gave this one so many tries. It just wasn't meant to be for my oily skin.