Rated 3.97 out of 5 stars
Most Helpful Positive Review My Go-To Self Tanner!
I'm turning 30 next year, and I've started to become more serious about taking care of my skin and keeping it out of the sun. I have pale skin with cool undertones so I generally turn red and then it forms a tan when tanning in the sunlight. This summer was the first summer I looked into sunless tanning and for the first few weeks of summer I was spending $40 for a weekly spray tan. The cost itself wasn't feasible and just having to leave the house, the drive home making sure I don't sweat or hardly move, being cautious of the weather, etc...it was just a pain.
So I started looking into self tanners and did A LOT of research (on how to apply it correctly and which brand would be best for me). I read online reviews, blogs, an watched a lot of YouTube videos. At first I was a little skeptical of the Loving Tan because of how many influencers had been posting about it, but I decided to give it a try and I am SO happy that I did! I receive so many compliments on it and people believe it's a natural tan! Everyone always asks me what I'm using. To me, it honestly looks like I have a natural sun tan and better than any spray tan I've gotten.
I typically apply it Thursday nights (weekly), and then watch TV for two hours and relax :) It's never come off onto any of my clothing or furniture. If it does happen to rub off onto my shower towel it always comes right off in the wash no problem. It also never appears streaky after showering it off! It's a perfect even tan. I followed all the directions and tips on the Loving Tan website on application- exfoliating, lotioning dry areas, using a makeup brush to apply to hands, feet, and face. And, I consider myself to have sensitive skin and I always use this on my face and it's never caused a problem. It's also doesn't leave me looking orange and the medium color is perfect for my skin tone. I'm not sure I would even try the darker color because of how good medium looks.
All in all, I recommend this product fully!
Most Helpful Critical Review Not worth it
I originally bought this product because I saw a ton of famous YouTube or is using it so I wanted to give it a try for myself. I feel like after using it it's a waste of money and time because it's a big process to get the tan on that only last a week max. Not to mention you have to buy the product which is about $35 a tanning mitt which is about $15 and an exfoliating mitt which is around $15 as well I bought one bottle of loving tan in medium to try it out and I only got 3 tans out of the whole bottle. Not to mention you have to exfoliate and moisturize the night before and then put the Tan on the next day and carve out for 2 to 4 hours of time to let the tan set before washing it off. AKA 2 ahowers in less than 24 hours. I am switching back to my old tanning lotion that doesn't require that you let it sit and wash it off. You simply put it on and go (and your tan develops through out the day. If you are looking for a good self tanner, I would suggest the brand "Just Nuritive. It's around $29 and MUCH less work and actually a better quality tan! No streaking lines like loving tan. I hope this review helps before you waste your money on Loving tan!
Reviewed by 140 customers waste of money!!
cb12 from orangeville pa
I did exactly what it said i showered exfoliated moisturized etc left it on two hrs and showered again... and it did nothing except the dry spots of my knees🤬 and i mean nothing!!! thanks for wasting my money
Doesnt stay on
Kayl from Philadelphia
Ive used this product 3 times now (waited the 2 hours for it to set) and every single time it come right off in the shower and not stayed on my skin
Mit not included
Ev from Atltanta
I've heard great things about this and it will be my first time using it. All my fav. fashion bloggers on IG use this self tanner
Ehh not a good product for the Expensive price
Bebeto90 from Los Angeles
I've used this product 3 times already. And every time I hate myself for purchasing it. At least after a tan from a tanning salon, it fades away. Loving tan fades each day leaving patches of tan, you can't temove it. You just have to wait for it to disappear on its own while you look like a botched up mess.
Definitely buying again
Becca from Joshua, Tx
Streak free !! Be sure to let dry before dressing. I had slight transfer on clothing due to not allowing dry time. Other than that, no problems. Definitely buying again .. I love my tan
The BEST self tanner hands down
Kay from Michigan
This stuff has truly changed tanning for me. I have used tanning beds on and off since I was in my teens since it seemed like the only way to get a natural looking tan without looking streaky or orange. Even now only being in my early twenties, I can already see damage that tanning beds have caused my skin and I was determined to find a product that would make me bronzed without looking like an Oompa Loompa lol🍊 THIS WAS IS! I will say that it does take a little preparation, but to me that's a small price compared to wrinkles and skin cancer🤷🏼♀️ The trick is to shave, exfoliate, and moisturize the day before applying and it turns out perfect every time! The color guard helps you see if there are any spots you missed so you can even them out before the color develops, and the color has more of a reddish brown undertone unlike other self tanners that have orange undertones. I am by no means an experienced self tanner and the color has turned out perfect for me every time. I will also say that I did expect the medium shade to turn out a little darker and I will probably but the dark shade next time, but for now to make the tan a little darker I just leave it on longer, which works just the same! I was also scared when I rinsed it off the first time that the tan was rinsing off, BUT THIS IS JUST THE COLOR GUARD! The tan continues to develop even after you rinse it off so you will end up looking much tanner after a few more hours. Overall I love this stuff and will continue to use it!
Not for beginner self tanners
Jenny from Spokane WA
The gal that helped me spoke highly of this did, however so not worth the 30+ dollars I spent on it. It says to put a small amount on the MIT and work it in, in circular motion. The second that stuff hits your skin it automatically turns it a reddish ugly color and you can't rub it in. I actually had to jump in the shower and try to scrub it off. I'm thankful I did a test run on my legs and abdomen before trying right before I head to Mexico. Sad I wasted $30.
jacob from Baton Rouge, Louisiana
I had never tried fake tan before because I was scared it was going to look orange and streaky and just well fake lol. But this is actually a GREAT product for first-time users. Doesnt really get on your clothes either. I would just air dry for a couple of minutes then put your robe or whatever on and then just wait the 2 hours. After you rinse off it looks like you did nothing but DO NOT re apply (unless you want to) because the next day is when it kicks in for sure!!
Color washes off
Tori from Texas
Instant color is great! However it washes right off even after 2 hours. I kept it on for about 3-4 hours and no color. It also makes my skin very itchy just like St. Tropez.
Great NATURAL color!
oliviahaven from Texas
I've been using this self tanner for years now. I always get compliments and ask what tanner I'm usingI usually use the shade Ultra Dark. I highly suggest also purchasing Loving Tan's mitt applicator as well. It feels like velvet and makes the tan go on way better than other applicators. This tanner just has a nice red undertone so it comes out looking super natural!
Natural tan for porcelain skin!
Emma from Indianapolis, IN
So impressed! I'm naturally fair skinned, typically the fairest option for concealer and foundation, and this gives me a natural glow. Definitely recommend exfoliating well and watching a few YouTube tutorials to learn how to blend and preserve the tan for longer.
Joji from Maryland
This product is hands down the absolute best self tanner I have ever used... and I've tried a lot !! It has a super easy application . I purchased the mitt they sell for the tanning mousse . Oh and the color looks so natural .First time I have ever had compliments on "being tan" I promise you won't be disappointed with this one and absolutely NO streaks !
Best self tanner!
Lauren from Fairfax, VA
I love this self tanner so much! It's the best one I've used so far. I have tried so many self tanners, but this one goes on evenly, develops so quickly which is so convenient, and fades very nicely - not patchy at all or anything. I will be consistently buying this!
loved the look
AJ from lincoln, nebraska
This product was really easy to make even and i loved the bronze look it gave my skin, if you have more pale skin and don't want to look super different and orange, would definitely recommend the medium shade, if you're more on the tan side already i would recommend the dark shade.
I would but it again.
Purplep from Dearborn Heights, mi
The color develops quickly and it's easy to apply with their mitt. It was a little pricey and a tad bit orange.
Angie from PA
My daughter bought this with a gift card from Christmas. She also bought the Ulta brand mitt because it was cheaper. This was her first time using a self tanner and I was surprised at how well it looked. It was not streaky or blotchy at all. After she followed the directions and washed it off, she wasn't as tan. I believe when she tried it the next time, she just didn't wash it off. It looked like a natural tan and people had asked if we went on vacation.
Britbrit6549 from Alabama
I'm a diehard sunless tanner! I've tried several brands and types and this tanner is one of my favorites! It's easy to apply because of the instant color which will keep from missing spots and getting streaks. I'm extremely fair and this did not make me orange looking at all. I do recommend the mitt that this brand makes too!
Didn't want to like it as much as I do
Kelsey from Minneapolis, MN
I picked this up on a whim after a few lower priced self tan duds. I figured it was probably gimmicky with the number of influencers pushing it so I'll be honest thay I was extremely skeptical. I was way wrong. I love the color I got from this and how easy it was to use. I even had a few compliments. The smell isn't terrible or overly fragranced. I think it's going on permanent rotation. My only con is the price but I guess you get what you pay for. Also recommend buying the loving tan mitt to apply.
Love this tanner!
Ace from Naples, Florida
I always use sunscreen & my legs needed some help. Discovered Loving Tan, so happy with this product, gives you a nice natural tan. After showering I just add a little more with a mitt.
Perfect color and NO streaks!
Ang from Pittsburgh
I've tried so many tanning lotions, potions, and waters and none of them compare to this! It is a foam so it doesn't run and become streaky, and it's pigmented so you can see exactly where it has been applied. The color is so natural, and it lasts for at least 4-5 days if you stay moisturized. I'll never use another tanner.
Nicole from Texas
I've used several self tanners before but wasn't in love. I decided to give this a try because I've heard so many positive things. I showered, shaved and exfoliated prior to applying this product. I left it on for three hours and it looked very nice, even and tan. However when I showered to rinse off the excess, it was completely gone. I have zero tan and look exactly the same. A complete waste of time and money. I will never use this product again.
It doesn't make you orange
Beckey from Kentucky
Absolutely the best I have ever used
My go-to self tanner
Mom-Mom of 5 from Kansas City, MO
This is a fast acting self tanner. I like that it doesn't smell bad like most self tanners do. It also doesn't make me feel like body can't " breathe" as others do.
Shorty140 from Nyc
My favorite product!!! No more costly air brush salons. This item is so natural and no odor. The Blending mitt is key for even glow.
Easy to use!!
Tiff from Huntsville AL
Great product! I will definitely continue to use this on a regular basis.