Product Reviews Rated 4.02 out of 5 stars
128 Reviews
Most Helpful Positive Review My Go-To Self Tanner! I'm turning 30 next year, and I've started to become more serious about taking care of my skin and keeping it out of the sun. I have pale skin with cool undertones so I generally turn red and then it forms a tan when tanning in the sunlight. This summer was the first summer I looked into sunless tanning and for the first few weeks of summer I was spending $40 for a weekly spray tan. The cost itself wasn't feasible and just having to leave the house, the drive home making sure I don't sweat or hardly move, being cautious of the weather, etc...it was just a pain.
So I started looking into self tanners and did A LOT of research (on how to apply it correctly and which brand would be best for me). I read online reviews, blogs, an watched a lot of YouTube videos. At first I was a little skeptical of the Loving Tan because of how many influencers had been posting about it, but I decided to give it a try and I am SO happy that I did! I receive so many compliments on it and people believe it's a natural tan! Everyone always asks me what I'm using. To me, it honestly looks like I have a natural sun tan and better than any spray tan I've gotten.
I typically apply it Thursday nights (weekly), and then watch TV for two hours and relax :) It's never come off onto any of my clothing or furniture. If it does happen to rub off onto my shower towel it always comes right off in the wash no problem. It also never appears streaky after showering it off! It's a perfect even tan. I followed all the directions and tips on the Loving Tan website on application- exfoliating, lotioning dry areas, using a makeup brush to apply to hands, feet, and face. And, I consider myself to have sensitive skin and I always use this on my face and it's never caused a problem. It's also doesn't leave me looking orange and the medium color is perfect for my skin tone. I'm not sure I would even try the darker color because of how good medium looks.
All in all, I recommend this product fully!
Most Helpful Critical Review Not worth it I originally bought this product because I saw a ton of famous YouTube or is using it so I wanted to give it a try for myself. I feel like after using it it's a waste of money and time because it's a big process to get the tan on that only last a week max. Not to mention you have to buy the product which is about $35 a tanning mitt which is about $15 and an exfoliating mitt which is around $15 as well I bought one bottle of loving tan in medium to try it out and I only got 3 tans out of the whole bottle. Not to mention you have to exfoliate and moisturize the night before and then put the Tan on the next day and carve out for 2 to 4 hours of time to let the tan set before washing it off. AKA 2 ahowers in less than 24 hours. I am switching back to my old tanning lotion that doesn't require that you let it sit and wash it off. You simply put it on and go (and your tan develops through out the day. If you are looking for a good self tanner, I would suggest the brand "Just Nuritive. It's around $29 and MUCH less work and actually a better quality tan! No streaking lines like loving tan. I hope this review helps before you waste your money on Loving tan!
Reviewed by 128 customers Best self tanner! 5
Lauren from Fairfax, VA
I love this self tanner so much! It's the best one I've used so far. I have tried so many self tanners, but this one goes on evenly, develops so quickly which is so convenient, and fades very nicely - not patchy at all or anything. I will be consistently buying this!
loved the look 5
AJ from lincoln, nebraska
This product was really easy to make even and i loved the bronze look it gave my skin, if you have more pale skin and don't want to look super different and orange, would definitely recommend the medium shade, if you're more on the tan side already i would recommend the dark shade.
I would but it again. 4
Purplep from Dearborn Heights, mi
The color develops quickly and it's easy to apply with their mitt. It was a little pricey and a tad bit orange.
Impressive 4
Angie from PA
My daughter bought this with a gift card from Christmas. She also bought the Ulta brand mitt because it was cheaper. This was her first time using a self tanner and I was surprised at how well it looked. It was not streaky or blotchy at all. After she followed the directions and washed it off, she wasn't as tan. I believe when she tried it the next time, she just didn't wash it off. It looked like a natural tan and people had asked if we went on vacation.
Great Product 5
Britbrit6549 from Alabama
I'm a diehard sunless tanner! I've tried several brands and types and this tanner is one of my favorites! It's easy to apply because of the instant color which will keep from missing spots and getting streaks. I'm extremely fair and this did not make me orange looking at all. I do recommend the mitt that this brand makes too!
Didn't want to like it as much as I do 5
Kelsey from Minneapolis, MN
I picked this up on a whim after a few lower priced self tan duds. I figured it was probably gimmicky with the number of influencers pushing it so I'll be honest thay I was extremely skeptical. I was way wrong. I love the color I got from this and how easy it was to use. I even had a few compliments. The smell isn't terrible or overly fragranced. I think it's going on permanent rotation. My only con is the price but I guess you get what you pay for. Also recommend buying the loving tan mitt to apply.
Love this tanner! 5
Ace from Naples, Florida
I always use sunscreen & my legs needed some help. Discovered Loving Tan, so happy with this product, gives you a nice natural tan. After showering I just add a little more with a mitt.
Perfect color and NO streaks! 5
Ang from Pittsburgh
I've tried so many tanning lotions, potions, and waters and none of them compare to this! It is a foam so it doesn't run and become streaky, and it's pigmented so you can see exactly where it has been applied. The color is so natural, and it lasts for at least 4-5 days if you stay moisturized. I'll never use another tanner.
Horrible 1
Nicole from Texas
I've used several self tanners before but wasn't in love. I decided to give this a try because I've heard so many positive things. I showered, shaved and exfoliated prior to applying this product. I left it on for three hours and it looked very nice, even and tan. However when I showered to rinse off the excess, it was completely gone. I have zero tan and look exactly the same. A complete waste of time and money. I will never use this product again.
It doesn't make you orange 5
Beckey from Kentucky
Absolutely the best I have ever used
My go-to self tanner 5
Mom-Mom of 5 from Kansas City, MO
This is a fast acting self tanner. I like that it doesn't smell bad like most self tanners do. It also doesn't make me feel like body can't " breathe" as others do.
Yes 5
Shorty140 from Nyc
My favorite product!!! No more costly air brush salons. This item is so natural and no odor. The Blending mitt is key for even glow.
Easy to use!! 5
Tiff from Huntsville AL
Great product! I will definitely continue to use this on a regular basis.
I would buy again! 5
Casi from New York, NY
I really really love this product. It gives me the perfect color! The only con is that it gets into my pores on my legs. But not that noticeable. Still giving but 5 stars because I love it so much
Amazing Tanner! 5
Shelly4532 from Honeymoon Avenue
I LOVE this self tanner! Its the first one I have ever tried and the only one I'll ever use. It goes on perfectly, and you can visibly see any spots you've missed applying tanner to which is super helpful. I have left this on for more then 2 hours multiple times and it still comes out looking great! I've slept with the tanner on before and it doesn't rub off on my clothes or bed. Make sure you buy moisturizer to use before applying the tanner and after applying so that the tan doesn't look splotchy. I have skipped using moisturizer before and my tan will end up looking splotchy after about 4 days. I recommend the Jergens tanner, you use it after you shower and before you dry off after getting out of the shower, it works great. I have recieved many compliments saying that I look tan and have had people ask me if I lay out in the sun to tan, so this tanner gives you a natural look. It doesn't come out orange at all. I re apply after 1 week. I have had multiple friends ask me what tanner I use and they have all tried it and loved it. I definitely recommend! Also, make sure you get the Loving Tan applicator mitt!
I love it, best I've used! 5
Florida Resident from Jacksonville FL
I am a redhead with very fair skin. Never can tan & am very cautious since malignant melanoma has already taken a Family member. This product works better than any & is the most durable & looks like a real, healthy tan. Much better & easier than spray-on.
I am a long-time tester 5
jayrobs from Tulsa, OK
I have tried many self tanners both expensive and drugstore...this by far is the best. It is such a natural finish with no streaking or blotching. The dark was too dark for my skin tone (light/medium), but the medium is perfect.
I absolutely love this product! 5
Alisa from Elmira, NY
I love this product! It provides a beautiful bronze color that lasts without any nasty odor. I will use this product again.
pretty good 4
trish from Riverview, Florida
I'm new to self tanning and this was very easy to apply. lasts about 4 days but it fades nicely. doesnt get patchy if applied correctly
Favorite sunless tanner! 5
Nancy from Ok
Goes on best with a mitt, natural looking tan without the sunless tanner smell.
Love the Natural Color 4
Amy from Orange County, CA
Love the medium for a subtle tan. I'll probably switch to dark for the summer.
Love this stuff! 4
Anna from Bangor, ME
I love this stuff! It gives me such a natural-looking tan and doesn't turn orange, or have a bad smell. The only things I do not like it it looks patchy at times on my stomach area and fades within a week. But, it is by far the best quality self-tanner I have purchased.
Nice color that stays but EXTREMELY HARD TO APPLY 2
Franki from Virginia
The color is nice but it is extremely hard to apply. It stains your skin immediately making it difficult to blend in elsewhere leaving you streaky and patchy. I would suggest moisturizing before use to make blending a bit easier because having dry skin makes the streakiness MUCH worse. I've tried many foam tanners and this one is by far the most difficult to use.
Takes a few tries to get it right but it looks phenomenal! 5
Brandochic from Tucson, Az
I got the medium and it makes my skin golden and sun kissed. It's perfect for me and looks so great! It took me two tries to get it on there properly without making it streaky but now I have it down. The color is gorgeous. Sun kissed, not too dark, but like a golden hue. I love this! Will definitely be ordering more in the future! Highly recommend!
Amazing! 5
Steph from Columbus, Ohio
I've always been afraid to try self tanner, thinking it would turn my naturally very pale skin orange. Since I had nowhere to be due to quarantine, I figured now was the perfect time to try it out. Being a first time self tanner, I was a nervous about the way the product dried on me. I looked streaky and blotchy, and I was worried that that was how it would look after I rinsed the product off. I was wrong. It gave me such a nice, deep, even tan. It looks like I have been laying in the sun all afternoon. I love everything about it! The look, the ease of use, everything! I will continue to use this year-round and plan to eventually try out the dark shade. It definitely is the confidence boost I needed for summer.
