skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Voluminous Lash Paradise Mascara
L'Oréal Voluminous Lash Paradise Mascara

L'Oréal

Voluminous Lash Paradise Mascara

Blackest Black

Item #: 2510037 Size: 0.28 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question

Options

Take your lashes to paradise! L'Oreal's Voluminous Lash Paradise Mascara is their first mascara for voluptuous volume and length now with even more black pigments. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge.

Benefits:
  • 200+ bristles catch every lash for a full fringe effect
  • Smooth glide formula provides silky volume in one extra black coat
  • Lashes are feathery soft to the touch
  • Women agreed: 91% saw intense and volumized lashes and 87% saw more beautiful lashes
  • +98% lengthening effect
  • Voluptuous volume and length
  • Soft wavy bristle brush
  • More black pigments
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.

Precautions: To safeguard L'Oreal purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated or infected. Consult a physician promptly.
Aqua / Water / Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Ethylene / Acrylic Acid Copolymer, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Cera Alba / Beeswax / Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium EDTA, Butylene Glycol, Sodium Laureth Sulfate, Silica, Tetrasodium EDTA, Potassium Sorbate, BHT. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalVoluminous Lash Paradise Mascara
 
4.3

(based on 397 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Adds volume (316)
  • Lengthens (288)
  • Great brush (256)
  • Applies evenly (245)
  • Defines & separates (242)

Cons

  • Dries out quickly (32)
  • Flakes (30)
  • Difficult to remove (25)
  • Sticky texture (19)
  • Smudges or runs (18)

Best Uses

  • Anytime (302)
  • Daytime (92)
  • Going out (81)
    • Reviewer Profile:
    • Natural style (141), Classic style (121), Trendy style (69)

Reviewed by 397 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Good gift

By Carly

from Medford,MA

Verified Buyer

Comments about L'Oréal Voluminous Lash Paradise Mascara:

I got this as a free gift with a purchase and the fact that it is a full container is amazing.

 
5.0

My go to mascara from no on!!

By Brenda

from Coachella Ca

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about L'Oréal Voluminous Lash Paradise Mascara:

    I use this product everyday it is now my go to mascara.

     
    3.0

    I would buy this again, a little thick on the application.

    By Lauren

    from crown point, indiana

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Defines & Separates

    Cons

    • Sticky Texture

    Best Uses

    • Going Out

    Comments about L'Oréal Voluminous Lash Paradise Mascara:

    a little thick but defines nicely

     
    5.0

    Paradise mascara

    By Jess

    from Los Angeles

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about L'Oréal Voluminous Lash Paradise Mascara:

      Great product

       
      5.0

      Amazing!

      By Sarah

      from Chicago

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

          Comments about L'Oréal Voluminous Lash Paradise Mascara:

          Amazing!!!! Just as good as department store stuff

           
          5.0

          amazing mascara!!

          By NikkiAK

          from anchorage, ak

          Comments about L'Oréal Voluminous Lash Paradise Mascara:

          I lost my better than sex mascara so I picked this up on a whim. I had low expectations and this product blew me away. It's a perfect dupe for better than sex. My lashes look amazing at less than half the price! I'll continue to buy this and save myself the money.

           
          5.0

          Never using another mascara again!!

          By xoAria

          from West Virginia

          About Me Classic Style

          Verified Reviewer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about L'Oréal Voluminous Lash Paradise Mascara:

            This is hands down the best affordable mascara I have ever purchased. It is definitely a dupe for the Better Than Sex mascara. It applies so wonderfully and makes my lashes look fluffy and flawless. I do use the Waterproof Better Than Sex on top because I feel that the mascara doesn't add as much length and volume as a waterproof can. It is amazing otherwise and I have purchased 3 extra to stay stocked up!!!

             
            4.0

            Really nice.. a little messy

            By Azye west

            from Bear Delaware

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Lengthens

            Cons

            • Easy to get all over the place
            • Sticky Texture

            Best Uses

            • Anytime

            Comments about L'Oréal Voluminous Lash Paradise Mascara:

            I use this mascara pretty much everyday and while I love the look it gives my lashes it's just soooo messy I always end up with mascara on my nose and it's extremely thick i don't know if they forgot the stopper on the one I bought but it's a lot. But I really love how much volume and the length it gives my lashes it's a really good dupe.

             
            4.0

            great if you don't mind clumps

            By jim the runner

            from San Jose, CA

            About Me Trendy Style

            Verified Reviewer

            Pros

            • Adds Volume
            • Great Brush
            • Lengthens

            Cons

            • applies unevenly
            • super clumpy

            Best Uses

            • Anytime

            Comments about L'Oréal Voluminous Lash Paradise Mascara:

            this is a great dupe for the better than sex mascara that I had been using for years, but it is extremely hard to build without clumping you lashes up! not bad if you don't mind the clumpy look, but if you like naturally long lashes this isn't for you.

             
            3.0

            Wish it was waterproof

            By Carol

            from Fresno, ca

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Doesn't Clump
            • Lengthens

            Cons

            • Smudges or Runs

            Best Uses

            • Anytime

            Comments about L'Oréal Voluminous Lash Paradise Mascara:

            I like to use a waterproof mascara first and apply this one last and it adds a lot of length to my eyelashes. Love the mascara but do wish it was waterproof!

            Displaying reviews 1-10

            Back to top

            Previous | Next »

            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            11 Questions | 11 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Does this only come in waterproof or is there non waterproof options?
              Asked on 7/1/2017 by Dani from undisclosed

              1 answer

              • Brand Expert

                A:

                Hello there Dani! Thank you for reaching out to us. This mascara that you are asking under is the Washable version for our Voluminous Lash Paradise Mascara. There is a waterproof version of this as well. Hope this helps!

                Answered on 7/7/2017 by L'Oreal Consumer Care from L Oreal Paris
            • Q:

              I really want to try this mascara but I have sensitive eyes, so I'm kind of worried about the ingredient list. Has anyone with sensitive eyes tried this, and does it bother your eyes at all or make them itch? Thanks!
              Asked on 6/30/2017 by Lexis from Virginia

              1 answer

              • Brand Expert

                A:

                Hello there Lexis! Thank you for reaching out to us. Our Voluminous Lash Paradise Mascara is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. We hope this helps!

                Answered on 7/7/2017 by L'Oreal Consumer Care from L Oreal Paris
            • Q:

              What's the difference between blackest black and mystic black?
              Asked on 6/29/2017 by Crystal from Atlanta, Ga

              1 answer

              • Brand Expert

                A:

                Hi there Crystal! Mystic Black has more intense black pigments than Blackest Black. We hope this helps!

                Answered on 7/7/2017 by L'Oreal Consumer Care from L Oreal Paris
            • Q:

              How does this compare to too faced's better than sex?
              Asked on 6/28/2017 by Mascara only from Chicago

              1 answer

              • Brand Expert

                A:

                Hi Mascara Only! We're sorry, we have no prepared information on Too Faced's "Better Than Sex" Mascara. This is L'Oreal's 1st mascara for voluptuous volume & length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200+ bristles catch every lash for a full fringe effect. Waterproof smooth glide formula provides silky volume in one coat. Lashes are feathery soft to the touch. Women agreed: 3 of 4 women saw volume and length, 90% said it doesn't flake, 95% said it lasts all day.

                Answered on 7/7/2017 by Brand Expert from L Oreal Paris
            • Q:

              Is this formula similar to the L'Oréal original mascara?
              Asked on 6/25/2017 by Emma from Massachusetts, US

              1 answer

              • Brand Expert

                A:

                Hi! The new Voluminous Lash Paradise Mascara is a new formula different from the original Voluminous Mascara. Check it out here: http://bit.ly/2toHRTl. Hope this helps! :)

                Answered on 7/11/2017 by Brand Expert from L Oreal Paris
            • Q:

              Is this hypoallergenic?
              Asked on 6/6/2017 by Sam from US

              1 answer

              • Brand Expert

                A:

                Hi Sam! The term hypoallergenic means that an ingredient is less likely to cause an allergic reaction. However, a small percentage of the population may be sensitive to certain ingredients. L'Oréal does not make any specific claims of hypoallergencity, although we believe our product can be safely used by most people. L'Oréal has made every effort to eliminate from its products as many of the known common sensitizing ingredients as possible.

                Answered on 6/8/2017 by Brand Expert from L Oreal Paris
            • Q:

              Is it safe for contact lens wearers?
              Asked on 6/3/2017 by J from undisclosed

              1 answer

              • Brand Expert

                A:

                Hello there! Our L'Oreal Voluminous Lash Paradise Mascara is safe for contact lens wearers. We hope this helps!

                Answered on 6/19/2017 by L'Oreal Consumer Care from L Oreal Paris
            • Q:

              Is this ophthalmologist tested? I wear contacts so it's pretty important to me that the mascara is safe for my eyes.
              Asked on 6/3/2017 by Sarah from Atlanta, Georgia

              1 answer

              • Brand Expert

                A:

                Lash Paradise mascara is ophthalmologist and allergy tested. Lash Paradise is suitable for sensitive eyes.

                Answered on 6/21/2017 by Brand Expert from L Oreal Paris
            • Q:

              How does this product compare to the original voluminous mascara?
              Asked on 6/2/2017 by Makeup lover from undisclosed

              1 answer

              • Brand Expert

                A:

                Hi Makeup Lover. The brush on our Voluminous Lash Paradise Mascara is unlike any other brush! This brush contains 200+ bristles catch every lash for a full fringe effect. The brush also features a wavy design which makes it easy to volumize your lashes. Our Voluminous Original Mascara features a straight brush. We hope this helps!

                Answered on 6/7/2017 by Brand Expert from L Oreal Paris
            • Q:

              Is this mascara water proof?
              Asked on 5/31/2017 by any from Arkansas

              1 answer

            Displaying questions 1-10Previous | Next »

            Do you have a question about this product?