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Benefit Cosmetics They're Real! Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

Online Only! FREE mini Benefit Roller Lash with any $40 Benefit Cosmetics purchase (offer valid 8/26/16-9/3/16 or while supplies last)

Roller Lash Super Curling & Lifting Mascara Mini

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1321 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (547)
  • Long lasting (509)
  • Lengthens (436)
  • Adds volume (391)
  • Defines & separates (372)

Cons

  • Difficult to remove (163)
  • Flakes (78)
  • Messy (64)
  • Sticky texture (46)
  • Dries out quickly (43)

Best Uses

  • Anytime (438)
  • Daily use (330)
  • Special occasions (152)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (526), Classic style (503), Trendy style (185)
    • Skin Tone:
    • Medium (319), Fair (297), Deep (33)

Reviewed by 1321 customers

Displaying reviews 1-10

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5.0

I will only use this mascara from now on.

By Shannon

from Pa

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Normal Skin

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    It's perfect for travel and if you don't wear enough make up everyday to justify a large one.

    • Age:
    • 18-29
    • Skin Tone:
    • Fair
     
    5.0

    The best mascara!

    By Sarahsat

    from Indiana

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Best mascara!

      • Age:
      • 30-44
      • Skin Tone:
      • Fair
       
      3.0

      No not a repurchase

      By Jade

      from Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Long Lasting

      Cons

      • Difficult to Apply
      • Transfers

      Best Uses

      • Daily Use
      • Dry Skin
      • Normal Skin

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      The applicator is still full size.
      I tried using this product but it was a little clumpy and it's very wet and it ended getting everywhere on my lid.
      My best friend loves this mascara and she can't get one so I'll be giving it to her..she loves it so maybe it was just preference?

      • Age:
      • 18-29
      • Skin Tone:
      • Fair
       
      5.0

      Love

      By Aj

      from Stocktn

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Dry Skin
        • Sensitive Skin

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I always buy this and ppl ask me if I have fake eye lashes on!!

        • Age:
        • 30-44
        • Skin Tone:
        • Fair
         
        4.0

        I would buy this product again

        By HatchetSuzy

        from Las Vegas

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value
        • Long Lasting

        Cons

        • Clumpy

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Its still a good mascara

        • Age:
        • 30-44
        • Skin Tone:
        • Medium
         
        5.0

        Love it

        By Shopgirl

        from Colorado

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            Love this mascara it does what it says it does. This product line makes an array of good
            mascaras.

            • Age:
            • 60+
            • Skin Tone:
            • Medium
             
            2.0

            Not what I had expected

            By Martina Ballerina

            from Eureka, CA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

            • Clumpy
            • Messy

            Best Uses

            • Dry Skin

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            I had heard such great reviews about this mascara that I thought I'd buy the mini product to try it first before buying the full one, after trying it I don't think I'll be purchasing the full one. It ended up making my eyelashes look clumpy and spidery which I'm not into. I like a very fanned, out long, thick look; not what it did to my lashes. From a lot of reviews on YouTube that were positive, I expected something great, but maybe it was just me

            • Age:
            • 18-29
            • Skin Tone:
            • Medium
             
            5.0

            LOVE IT!

            By Lisa

            from Phoenix Arizona

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

            • starts to flake as it gets old with in 3-4 wks

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I use this daily, I buy the minis b/c it dries up and starts to clump and flake with in 3-4 weeks.

              • Age:
              • 45-59
              • Skin Tone:
              • Medium
               
              5.0

              Best mascara!

              By Don't leave home without it!

              from Chattanooga

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  The mini brush makes it super easy to apply and control.

                  • Age:
                  • 45-59
                   
                  4.0

                  Product is nice, but the price...

                  By Kristi D.

                  from Auburn, AL

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Sensitive Skin

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    I bought the travel size on a bit of a whim at the register. Mascara is one of my few every day essentials and my drugstore brand is running low. I am also in the process of switching to cruelty free products, plus I often bring my small makeup bag to work when I'm pressed for time. Size is great, the brush is my favorite part, however... The actual product seems a bit hyped. Don't get me wrong, it works fine! I just have similar results from much cheaper products.

                    • Age:
                    • 18-29
                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    5 Questions | 5 Answers
                    Displaying questions 1-5
                    • Q:

                      I'm going on a week long vacation, will this last me the whole trip?
                      Asked on 6/3/2016 by liv from US

                      1 answer

                      • Brand Expert

                        A:

                        Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                        Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      is this product okay to use for sensitive eyes?
                      Asked on 1/30/2016 by aly from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                        xoxo, B

                        Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Would you consider this a good on the go product?
                      Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                        xoxo, B

                        Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      How much product comes in a tube?
                      Asked on 12/10/2014 by kinggirl4 from Florida, USA

                      1 answer

                      • Staff Expert

                        A:

                        0.14 oz.

                        Answered on 12/12/2014 by Staff Expert from ULTA.com
                    • Q:

                      Is this mascara waterproof or smudge proof?t
                      Asked on 10/26/2014 by Beauty buff from Virginia

                      1 answer

                    Displaying questions 1-5

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