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Benefit Cosmetics They're Real! Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1281 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (517)
  • Long lasting (480)
  • Lengthens (436)
  • Adds volume (391)
  • Defines & separates (372)

Cons

  • Difficult to remove (163)
  • Flakes (77)
  • Messy (59)
  • Sticky texture (46)
  • Dries out quickly (43)

Best Uses

  • Anytime (438)
  • Daily use (312)
  • Special occasions (143)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (510), Classic style (490), Trendy style (178)
    • Skin Tone:
    • Medium (299), Fair (280), Deep (33)

Reviewed by 1281 customers

Displaying reviews 1-10

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3.0

It's ok

By Mrs. Jones

from Hernando, MS

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply

Cons

  • Flakes
  • Wears Off Easily

Best Uses

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    It was very flaky and no better than much cheaper mascaras

    • Age:
    • 30-44
    • Skin Tone:
    • Medium
     
    3.0

    Not for me.

    By Short blonde from Mississippi

    from Hernando, MS

    About Me Trendy Style

    Verified Buyer

    Pros

    • Good Pigmentation

    Cons

    • Difficult to Apply
    • Flakes

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      Just wasn't as happy as I hoped to be. I believe my main issue is the applicator brush wasn't suitable for my lashes.

      • Age:
      • 45-59
      • Skin Tone:
      • Medium
       
      3.0

      Looks great on

      By CJ

      from Hartford,CT

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

      • very difficult to get off,

      Best Uses

      • Special Occasions

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      i love how it makes my lashes look, but I hate how difficult it is to get off at night.

      • Age:
      • 45-59
      • Skin Tone:
      • Medium
       
      5.0

      Great product

      By KristinG

      from Grand Junction, CO

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Love this product!

        • Age:
        • 45-59
        • Skin Tone:
        • Fair
         
        5.0

        I love this mascara!!

        By Angie

        from PA

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

            This mascara makes my lashes look long and full. The wand is great and gets even he tiniest lashes. I Would definitely recommend this product!

            • Age:
            • 18-29
             
            4.0

            Would buy again

            By LiquidsDagron

            from Kenai, Alaska

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                A friend introduced me to this and I love it.

                • Age:
                • 30-44
                • Skin Tone:
                • Fair
                 
                2.0

                Not crazy about it

                By Whitney

                from Tulsa, OK

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply

                Cons

                • Messy

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                  Very clumpy. Had to run a clean brush through the lashes to separate them.

                  • Age:
                  • 30-44
                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Hi Tommy and Li! ;-) I would like to invite your family ove

                  By Debbie

                  from Lancaster ca

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting
                  • Versatile

                  Cons

                    Best Uses

                    • Normal Skin

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    It lasts all day

                    • Age:
                    • 45-59
                    • Skin Tone:
                    • Medium
                     
                    4.0

                    i like it.

                    By Jackie

                    from chattanooga, tn.

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Long Lasting

                    Cons

                    • hard to wash off
                    • sticky when washing off.

                    Best Uses

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      I love the dark pigment of this mascara. and I would recommend it.

                      • Age:
                      • 30-44
                      • Skin Tone:
                      • Medium
                       
                      5.0

                      Favorite mascara!

                      By Jess

                      from Riverside, CA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                          I love the way this mascara applies, so natural but still amazing

                          • Age:
                          • 18-29
                          • Skin Tone:
                          • Medium

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          5 Questions | 5 Answers
                          Displaying questions 1-5
                          • Q:

                            I'm going on a week long vacation, will this last me the whole trip?
                            Asked on 6/3/2016 by liv from US

                            1 answer

                            • Brand Expert

                              A:

                              Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                              Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                          • Q:

                            is this product okay to use for sensitive eyes?
                            Asked on 1/30/2016 by aly from US

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                              xoxo, B

                              Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            Would you consider this a good on the go product?
                            Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                            1 answer

                            • Brand Expert

                              A:

                              Hi gorgeous!

                              They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                              xoxo, B

                              Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                          • Q:

                            How much product comes in a tube?
                            Asked on 12/10/2014 by kinggirl4 from Florida, USA

                            1 answer

                            • Staff Expert

                              A:

                              0.14 oz.

                              Answered on 12/12/2014 by Staff Expert from ULTA.com
                          • Q:

                            Is this mascara waterproof or smudge proof?t
                            Asked on 10/26/2014 by Beauty buff from Virginia

                            1 answer

                          Displaying questions 1-5

                          Do you have a question about this product?