skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Wax & Pomade
  • / Platinum Texturizing Taffy 13
Kenra Professional Platinum Texturizing Taffy 13

Kenra Professional

Platinum Texturizing Taffy 13

Item #: 2097597 Size: 2.0 oz

Ask a Question
Kenra Professional Platinum Texturizing Taffy 17 creates separation and texture with a soft, moveable feel.
  • Flexible styling without stiffness
  • Pliable formula for superior memory and control
  • Create separation and texture with a soft, moveable feel
Apply small amount to damp or dry hair.
Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalPlatinum Texturizing Taffy 13
 
4.7

(based on 302 reviews)

97%

of respondents would recommend this to a friend.

Pros

  • Easy to use (249)
  • Smells great (233)
  • Lightweight (168)
  • Effective (118)
  • Non-greasy (78)

Cons

  • Sticky (9)
  • Pricey (5)
  • Pricey / poor value (5)
  • Heavy (4)
  • Not effective (4)

Best Uses

  • Daily use (194)
  • Straight hair (68)
  • Women (65)
  • Fine hair (52)
  • Thick hair (43)
    • Hair Type:
    • Straight hair (89), Wavy hair (50), Very curly hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (86), 10 minutes (47), 1+ hour (7)
    • Reviewer Profile:
    • Brand buyer (70), Beauty conscious (64), Budget shopper (58), Survivalist / minimalist (46), Product junkie (29)
    • Was this a gift?:
    • No (4)

Reviewed by 302 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(1 of 1 customers found this review helpful)

 
3.0

Not a fan

By Renee

from Chicago, IL

About Me Minimalist

Verified Buyer

Pros

  • Controls Frizz
  • Smells Great
  • Strong Hold

Cons

  • Heavy
  • Sticky

Best Uses

    Comments about Kenra Professional Platinum Texturizing Taffy 13:

    I had high hopes for this after reading reviews for thick hair to fight frizzy ends and it does! However, I found the product to literally feel like taffy at first - it does feel lighter after rubbing in between hands. It also sections pieces nice, but I'm the type of girl who runs her fingers thru her hair every now and then and my fingers would get stuck:( Too much hold for me and my heavy, thick hair looked unnatural.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Smells so good!

    By Megan

    from Canton, OH

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Controls Frizz
    • Easy To Use
    • Smells Great

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Thicker Hair
      • Thinner Hair

      Comments about Kenra Professional Platinum Texturizing Taffy 13:

      I could smell this stuff forever! I use this product almost everyday.

      • Hair Type:
      • Wavy Hair
       
      4.0

      Works for me!

      By Nana B.

      from Lapel, IN.

      About Me Minimalist

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Smells Great

      Cons

      • Tends to be just a tad sticky or greasy at times

      Best Uses

      • Daily Use

      Comments about Kenra Professional Platinum Texturizing Taffy 13:

      I really like this product. Even though it can be a little sticky, it could be the user, not the product!

      • Hair Type:
      • Wavy Hair
       
      5.0

      Works Well Smells Great

      By Desert Di

      from Las Vegas NV

      Verified Buyer

      Pros

      • Lightweight
      • Non-Greasy
      • Smells Great

      Cons

        Best Uses

          Comments about Kenra Professional Platinum Texturizing Taffy 13:

          I bought this based on the reviews. I am sold! I have short hair and this has enough hold without being stiff. And you can't beat the smell!

          • Hair Type:
          • Wavy Hair
           
          4.0

          My go to for my super short pixie cut! Smells yummy!

          By Jen-jen

          from Iowa

          About Me Minimalist

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Smells Great
          • Strong Hold

          Cons

            Best Uses

            • Daily Use

            Comments about Kenra Professional Platinum Texturizing Taffy 13:

            Rub small amount in hands and use fingers to style.

            • Hair Type:
            • Wavy Hair
             
            4.0

            works better than other produces I have used

            By Rosie

            from iowa

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Non-Greasy

            Cons

              Best Uses

              • Thicker Hair
              • Travel

              Comments about Kenra Professional Platinum Texturizing Taffy 13:

              separates well, but if you use to much then product is to heavy on hair, and my hair is thick, so I don't think this will work as well on someone with thin hair.

              • Hair Type:
              • Wavy Hair
               
              5.0

              My fav

              By De

              from Yorkville, il

              About Me Product Junkie

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight

              Cons

                Best Uses

                • Daily Use
                • Straight Hair

                Comments about Kenra Professional Platinum Texturizing Taffy 13:

                Lightweight for styling

                 
                5.0

                Have used this product for years with different styles

                By Debbie

                from Ohio

                Verified Buyer

                Pros

                • Controls Frizz
                • Easy To Use
                • Lightweight
                • Non-Greasy
                • Smells Great

                Cons

                  Best Uses

                  • Curly Hair

                  Comments about Kenra Professional Platinum Texturizing Taffy 13:

                  Daily

                  • Hair Type:
                  • Wavy Hair

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  Love it

                  By Fran

                  from Alexandria ky

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Controls Frizz
                  • Easy To Use
                  • Lightweight
                  • Non-Greasy
                  • Smells Great
                  • Strong Hold

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about Kenra Professional Platinum Texturizing Taffy 13:

                    Have used this for years, love it. Hope they never discontinue my Taffy.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    GREAT

                    By SHONYA

                    from HUMBLE, TX

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Smells Great
                    • Strong Hold

                    Cons

                      Best Uses

                      • Thinner Hair

                      Comments about Kenra Professional Platinum Texturizing Taffy 13:

                      N/A

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      14 Questions | 16 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Which has more hold 13 or new 20 I have very fine hair...????? Need something for all day hold.
                        Asked on 6/6/2017 by Linda from Summerfield Fl

                        1 answer

                        • Brand Expert

                          A:

                          The new Whipped Taffy 20 has a stronger hold.

                          Answered on 6/6/2017 by Brand Expert from Kenra
                      • Q:

                        My hair is really short and styling products like this tend to make my hair go flat, or look greasy. Is this product kind of light weight so that my hair won't do either of the things stated above? I need something that will give me that messy hair look without that greasy hair look. I also don't want it to weigh down my hair so it keeps some volume.
                        Asked on 9/13/2016 by Julie from US

                        1 answer

                        • Brand Expert

                          A:

                          Yes, it sounds like the Texturzing Taffy would be perfect for you! You will put a small amount in your hand, emulsify it and then apply to your hair. I typically recommend applying to dry hair.

                          Answered on 9/14/2016 by Brand Expert from Kenra Professional
                      • Q:

                        I have thick shoulder length hair that has no style. Would this product help? If not what would you suggest?
                        Asked on 9/2/2016 by Bran from VA

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 9/8/2016 by Brand Expert from Kenra Professional
                      • Q:

                        Would this help to keep my baby hairs in my braids?? Looking for something that holds well but not gross like a gel is
                        Asked on 8/29/2016 by Noelle Clark

                        1 answer

                        • Brand Expert

                          A:

                          Yes, the Texturizing Taffy is a great product for adding hold and texture to our braids. It also smooths any flyaway.

                          Answered on 9/1/2016 by Brand Expert from Kenra Professional
                      • Q:

                        ingredients
                        Asked on 6/2/2016 by pat from New Bern NC

                        2 answers

                        • Brand Expert

                          A:

                          This product contains: Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

                          Answered on 6/8/2016 by Brand Expert from Kenra Professional
                        • Staff Expert

                          A:

                          This product contains:

                          Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

                          Answered on 6/2/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Would this be the right product to try on longer, somewhat wavy layers? I am looking for a product to help get that separated, "piecey" look. My hair is kinda thin, but products usually help it hold a curl well!
                        Asked on 3/7/2016 by Love To Try New Products from Cedar Rapids, Iowa

                        2 answers

                        • Brand Expert

                          A:

                          1. Yes, it sounds perfect for your hair type. Just be sure to use the product sparingly.

                          Answered on 3/29/2016 by Brand Expert from Kenra Professional
                        • Brand Expert

                          A:

                          Yes, it sounds perfect for your hair type. Just be sure to use the product sparingly.

                          Answered on 3/16/2016 by Brand Expert from Kenra Professional
                      • Q:

                        I have a freshly permed curly bob. I'm looking for a finishing styling product that will help to hold my hair in place AFTER I have dried it with a diffuser. Basically, I need a finishing styling product to help place the hair and define it and a spray to keep it there. Would this work, or what would you recommend?
                        Asked on 12/18/2015 by misspriss from KY

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 12/21/2015 by Brand Expert from Kenra Professional
                      • Q:

                        Can you use this on damp hair and then on your hair when it is dry? I noticed my hair looked great the other day and I was wondering if I was using too much of the product. Can you also blow dry your damp hair after putting this in your hair? I have chin length natural curly hair...which gives you more volume. Damp hair , dry hair or both? I really love it!!
                        Asked on 10/31/2015 by Terri

                        1 answer

                        • Brand Expert

                          A:

                          Yes, the Texturizing Taffy can be used on damp or dry hair. Yes, you can blow-dry your hair after applying the Texturizing Taffy. You can use it whichever way works best for your hair type.

                          Answered on 11/2/2015 by Brand Expert from Kenra Professional
                      • Q:

                        what's the difference in use and results between the Platinum Texturizing Taffy 13 vs the Platinum Working Wax 15?

                        I have thin hair cut to chin length (bob), very thin at the crown and thick at the back of my head. Looking for volume, texture and thickness. Also that won't weigh hair down.
                        Asked on 10/10/2015 by cancer a@@-kicker from los angeles

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Working Wax 15 Hold Index: 15
                          Medium, flexible hold for texture and definition
                          Malleable formula allow for easy use and all-day style modification
                          Provides ultra-matte finish

                          For your hair type, I would suggest the Texture Wax, Thickening Glaze, and The Texture Powder.

                          Answered on 10/12/2015 by Brand Expert from Kenra Professional
                      • Q:

                        Can you be more specific on how to use this product. I am looking for lift and body, my hair goes flat too quickly.
                        Asked on 9/17/2015 by Judy

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 9/29/2015 by Brand Expert from Kenra Professional
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?