skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Wax & Pomade
  • / Platinum Texturizing Taffy 13
Kenra Professional Platinum Texturizing Taffy 13

Kenra Professional

Platinum Texturizing Taffy 13

Item #: 2097597 Size: 2.0 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question
Kenra Professional Platinum Texturizing Taffy 17 creates separation and texture with a soft, moveable feel.
  • Flexible styling without stiffness
  • Pliable formula for superior memory and control
  • Create separation and texture with a soft, moveable feel
Apply small amount to damp or dry hair.
Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalPlatinum Texturizing Taffy 13
 
4.8

(based on 294 reviews)

97%

of respondents would recommend this to a friend.

Pros

  • Easy to use (243)
  • Smells great (227)
  • Lightweight (165)
  • Effective (118)
  • Non-greasy (75)

Cons

  • Sticky (8)
  • Pricey (5)
  • Pricey / poor value (5)
  • Not effective (4)
  • Heavy (3)

Best Uses

  • Daily use (190)
  • Straight hair (67)
  • Women (65)
  • Fine hair (51)
  • Thick hair (41)
    • Was this a gift?:
    • No (4)
    • Hair Type:
    • Straight hair (89), Wavy hair (43), Very curly hair (8)
    • Reviewer Profile:
    • Brand buyer (70), Beauty conscious (62), Budget shopper (58), Survivalist / minimalist (43), Product junkie (28)
    • My Beauty Routine Takes:
    • 30 minutes (86), 10 minutes (47), 1+ hour (7)

Reviewed by 294 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it

By Fran

from Alexandria ky

About Me Product Junkie

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great
  • Strong Hold

Cons

    Best Uses

    • Daily Use

    Comments about Kenra Professional Platinum Texturizing Taffy 13:

    Have used this for years, love it. Hope they never discontinue my Taffy.

    • Hair Type:
    • Wavy Hair
     
    5.0

    GREAT

    By SHONYA

    from HUMBLE, TX

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Smells Great
    • Strong Hold

    Cons

      Best Uses

      • Thinner Hair

      Comments about Kenra Professional Platinum Texturizing Taffy 13:

      N/A

      • Hair Type:
      • Straight Hair
       
      5.0

      Loved it! Gives my hair a wavy look!

      By Chris

      from Plainfield il

      About Me Minimalist

      Verified Buyer

      Pros

      • Smells Great

      Cons

        Best Uses

        • Daily Use

        Comments about Kenra Professional Platinum Texturizing Taffy 13:

        Apply to wet hair to get wavy look

        • Hair Type:
        • Straight Hair
         
        5.0

        Love this product!

        By Flo

        from Cedar Rapids

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Lightweight
        • Smells Great
        • Strong Hold

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Kenra Professional Platinum Texturizing Taffy 13:

          Use it daily to spike my very thin and straight hair

          • Hair Type:
          • Straight Hair

          (0 of 1 customers found this review helpful)

           
          5.0

          Yes

          By Busy mom

          from Blue Springs, MO

          About Me Minimalist

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Straight Hair

              Comments about Kenra Professional Platinum Texturizing Taffy 13:

              I use this product when I straighten my hair.

              • Hair Type:
              • Very Curly Hair
               
              5.0

              Love,love,love!

              By Deb

              from Cleghorn, WI

              About Me Minimalist

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Smells Great
              • Strong Hold

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Thicker Hair

                Comments about Kenra Professional Platinum Texturizing Taffy 13:

                All pros, no cons

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love product & fragrance. 3rd jar I've had. Will buy again

                By BH

                from Marietta, GA

                About Me Minimalist

                Verified Buyer

                Pros

                • Controls Frizz
                • Easy To Use
                • Lightweight
                • Non-Greasy
                • Smells Great
                • Strong Hold

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Straight Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Kenra Professional Platinum Texturizing Taffy 13:

                  Using several products from this brand. All quality products. Worth the $$.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  love love love

                  By DenverGirl1994

                  from Denver Co

                  About Me Product Junkie

                  Pros

                  • Gives texture

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Straight Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Kenra Professional Platinum Texturizing Taffy 13:

                    I love this stuff I was introduced to this back in sept when I get pinks famous fo hawk to cause texture... and I still use it til today now my pixie cut is Anne Hathaway just with more texture and volume and it works wonders, I use just a small dime size amount comb it in with my fingers and mess with my hair with my fingers and it cause texture. , plus it smells so wonderful just like taffy. It purple on the container but turns clear when rubbed in hands

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Great Product

                    By Neede Hold

                    from USA

                    About Me Minimalist

                    Verified Buyer

                    Pros

                    • Non-Greasy
                    • Strong Hold

                    Cons

                      Best Uses

                      • Curly Hair
                      • Straight Hair

                      Comments about Kenra Professional Platinum Texturizing Taffy 13:

                      I used it to put curls in my hair and the curls lasted all day

                      • Hair Type:
                      • Very Curly Hair

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      Works great don't to much

                      By Hair

                      from Reno

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Smells Great

                      Cons

                      • Greasy

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Straight Hair
                      • Thicker Hair
                      • Thinner Hair

                      Comments about Kenra Professional Platinum Texturizing Taffy 13:

                      I use wet most use dry

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      14 Questions | 16 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Which has more hold 13 or new 20 I have very fine hair...????? Need something for all day hold.
                        Asked on 6/6/2017 by Linda from Summerfield Fl

                        1 answer

                        • Brand Expert

                          A:

                          The new Whipped Taffy 20 has a stronger hold.

                          Answered on 6/6/2017 by Brand Expert from Kenra
                      • Q:

                        My hair is really short and styling products like this tend to make my hair go flat, or look greasy. Is this product kind of light weight so that my hair won't do either of the things stated above? I need something that will give me that messy hair look without that greasy hair look. I also don't want it to weigh down my hair so it keeps some volume.
                        Asked on 9/13/2016 by Julie from US

                        1 answer

                        • Brand Expert

                          A:

                          Yes, it sounds like the Texturzing Taffy would be perfect for you! You will put a small amount in your hand, emulsify it and then apply to your hair. I typically recommend applying to dry hair.

                          Answered on 9/14/2016 by Brand Expert from Kenra Professional
                      • Q:

                        I have thick shoulder length hair that has no style. Would this product help? If not what would you suggest?
                        Asked on 9/2/2016 by Bran from VA

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 9/8/2016 by Brand Expert from Kenra Professional
                      • Q:

                        Would this help to keep my baby hairs in my braids?? Looking for something that holds well but not gross like a gel is
                        Asked on 8/29/2016 by Noelle Clark

                        1 answer

                        • Brand Expert

                          A:

                          Yes, the Texturizing Taffy is a great product for adding hold and texture to our braids. It also smooths any flyaway.

                          Answered on 9/1/2016 by Brand Expert from Kenra Professional
                      • Q:

                        ingredients
                        Asked on 6/2/2016 by pat from New Bern NC

                        2 answers

                        • Brand Expert

                          A:

                          This product contains: Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

                          Answered on 6/8/2016 by Brand Expert from Kenra Professional
                        • Staff Expert

                          A:

                          This product contains:

                          Aqua/Water/Eau, Propylene Glycol, Ozokerite, Caprylic/Capric Triglyceride, Oleth-20, Oleth-3, Oleth-5, Isopropyl Myristate, Oleth-10 Phosphate, Oleth-3 Phosphate, PEG-150 Pentaerythrityl Tetrastearate, Triethanolamine, VP/VA Copolymer, PEG-45M, Benzophenone-4, Ext. Violet 2 (CI 60730), Glycerin, Dimethicone, Microcrystalline Wax, Phenyl Trimethicone, Diazolidinyl Urea, Copernicia Cerifera (Carnauba) Wax, PVP, Propylparaben, Methylparaben, Parfum/Fragrance, PEG-6 Caprylic/Capric Glycerides.

                          Answered on 6/2/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Would this be the right product to try on longer, somewhat wavy layers? I am looking for a product to help get that separated, "piecey" look. My hair is kinda thin, but products usually help it hold a curl well!
                        Asked on 3/7/2016 by Love To Try New Products from Cedar Rapids, Iowa

                        2 answers

                        • Brand Expert

                          A:

                          1. Yes, it sounds perfect for your hair type. Just be sure to use the product sparingly.

                          Answered on 3/29/2016 by Brand Expert from Kenra Professional
                        • Brand Expert

                          A:

                          Yes, it sounds perfect for your hair type. Just be sure to use the product sparingly.

                          Answered on 3/16/2016 by Brand Expert from Kenra Professional
                      • Q:

                        I have a freshly permed curly bob. I'm looking for a finishing styling product that will help to hold my hair in place AFTER I have dried it with a diffuser. Basically, I need a finishing styling product to help place the hair and define it and a spray to keep it there. Would this work, or what would you recommend?
                        Asked on 12/18/2015 by misspriss from KY

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 12/21/2015 by Brand Expert from Kenra Professional
                      • Q:

                        Can you use this on damp hair and then on your hair when it is dry? I noticed my hair looked great the other day and I was wondering if I was using too much of the product. Can you also blow dry your damp hair after putting this in your hair? I have chin length natural curly hair...which gives you more volume. Damp hair , dry hair or both? I really love it!!
                        Asked on 10/31/2015 by Terri

                        1 answer

                        • Brand Expert

                          A:

                          Yes, the Texturizing Taffy can be used on damp or dry hair. Yes, you can blow-dry your hair after applying the Texturizing Taffy. You can use it whichever way works best for your hair type.

                          Answered on 11/2/2015 by Brand Expert from Kenra Professional
                      • Q:

                        what's the difference in use and results between the Platinum Texturizing Taffy 13 vs the Platinum Working Wax 15?

                        I have thin hair cut to chin length (bob), very thin at the crown and thick at the back of my head. Looking for volume, texture and thickness. Also that won't weigh hair down.
                        Asked on 10/10/2015 by cancer a@@-kicker from los angeles

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Working Wax 15 Hold Index: 15
                          Medium, flexible hold for texture and definition
                          Malleable formula allow for easy use and all-day style modification
                          Provides ultra-matte finish

                          For your hair type, I would suggest the Texture Wax, Thickening Glaze, and The Texture Powder.

                          Answered on 10/12/2015 by Brand Expert from Kenra Professional
                      • Q:

                        Can you be more specific on how to use this product. I am looking for lift and body, my hair goes flat too quickly.
                        Asked on 9/17/2015 by Judy

                        1 answer

                        • Brand Expert

                          A:

                          The Texturizing Taffy is great for getting the "messy" look. This product has as hold index of 17, but is also moveable if you want to change up the style half way through your day. Typically it is worn in shorter hair, but also used in long hair to tame fly aways, and for smoothing out hair for updos. If you are looking for lift and hold, I would use the Root Lifting Spray, it goes on damp hair, and then style as normal. Finish your look with the Award Winning Volume Spray 25. This product has a hold index of 25, it will keep your hair from going flat all day. The greatest thing about the Volume Spray 25 is that even though it has an amazing hold, it is not sticky, or hard. You can brush the style out right after and you would never know you had hairspray on.

                          Answered on 9/29/2015 by Brand Expert from Kenra Professional
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?