Rated 4.21 out of 5 stars
Most Helpful Positive Review Love it.
I'm so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don't have that to compare to but... I'm a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw this one that was for blondes and thought PERFECT. And it's made a huge difference in my hair! It's so soft and feels "heavier" if you know what i mean by that. And to the color? I did NOT turn my shower purple at all. I did two washes because i go days without washing. First wash i use a decent amount. Second wash i literally use a dime size and i have huge bubbles everywhere. But that's like any shampoo I've ever used. I don't think people know that it's okay to do two washes. Lol idk. I didn't leave mine on for longer than like 30 seconds in this picture but you can see a tiny bit of purple on my lightest ends. Which I'm OKAY with personally. I almost prefer it. I've only used a couple times and I'll try and update another picture after leaving it in for a couple minutes next time!
My hair does NOT feel greasy at all (maybe because i did two washes lol) and this does NOT smell like baby powder!!! Like at all. Lol. But yeah! I loved it and I'll update my post if anything changes!
Most Helpful Critical Review Good Shine
• I would rate the strength Cure Best Blonde Shampoo & Condition Packette compare to other products I have tried because it kept my blonde locks shiny.
• I wish I was sent a full size to see long term for my long hair results but I was sent super little packets like the one in the magazines for the Strength Cure Best Blonde Shampoo & Condition.
• I was aware of the Strength Cure Best Blonde Shampoo & Condition Packette before participating in this program.
• I don't know if I can recommend the Strength Cure Best Blonde Shampoo & Condition Packette to others since I was only sent super small magazine size packets to try halfway my hair. It seem to give me good shine.
Reviewed by 414 customers Makes hair dry
Rssbecka from 90016
This violet bottle is horrible on hair. I used to buy the light blue/turquoise color for toning and it left my hair smooth and soft whilst this one makes it frizzy and seem brittle. Only reason I got this one was bc the old was sold out. I thought this was "new and improved". This is not the same. I would not recommend to anyone.
Great for brassy blondes
Casi from Panama City FL
I've only used this shampoo twice and it's already lightened my brassy highlights.
Hair fall out
Z from Utah
Guys it's making our hair fall out that's why it's so soft. I accidentally left it just a tiny bit longe than usual and it felt gummy. Chunks came out. I've been a platinum for years. Rarely do I ever have fall out. I'm convinced it was the shampoo. Be quick with it. Don't leave it in to tone.
Meghann T from St Louis MO
LOVE how it smells and how my hair feels after using this and the conditioner. Every other purple shampoo leaves my hair feeling like straw but not this stuff!! The only hesitation I have is that it turned a chunk of my hair light purple. I'm definitely going to try this again and use less and not leave it on as long....I'm really hoping this works because this really is a great product otherwise.
Best blonde shampoo!
kims164 from undisclosed
Ive tried SO MANY purple shampoos and this one has been the best. Its super pigmented so if you leave it in too long itll tint your hair purple! It beats brass better than any other shampoo. It smells ok, the packaging is ok. The bottle gets hard to squeeze but thats my only complaint.
Should of left on longer
Courtney2010 from Brooklyn Park, MN
Love the nourishment this gives my hair. Wish I would of did more research about the purple shampoo. Needed to sit closer to 15 min. Then just 5 min.
worth the money.
as85 from undisclosed
Pureology products including this one because they all are expensive. Period. They are well worthy the money because your hair will change the first week you use the shampoo.
Doesn't deposit cool tones
bundysmom from Las Vegas
Thing is I love Pureology but have been using Redken's Blondage with great results. I also have the litees of Strength Cure and use it after a 9 level lift with amazing results. When this came out I had to try it. Other then it smells absolutely fab...I'm really not impressed.
I need a purple toning shampoo that deposits COOL tones. This doesn't. I should have known better after reading the label that didn't specify warm or cool tones as it makes a huge difference. Which is sad because it's amazing from smell to overall results. In fact I think it does better than the regular Strength Cure as a shampoo. Did it tone down my brass, yeah it did. It also enhanced my silver bits and made them white. But my hair was left with beige tones and I just can't have that. My stylist used it yesterday to tone down the yellow after bleaching and before the toner and he loved it and it helped but other than that I can't see using this again.
Doesn't tone brass whatsoever. I'm a professional colorist.
Headquarterz from Birmingham, MI
Haven't been able to find a blonde that this toned down the brass. I'm a professional colorist, specializing in blondes, so I take great interest in any shampoo/conditioner that claims to tone brass fr blondes. This shampoo just isn't capable of toning down the brass fr blonde. But, it does condition and detangle the hair very nicely. I've tried it on well over 50 clients, including I my own hair many, many times, yet I never saw ever a glimmer of toned down brass fr blonde.
sammigach from undisclosed
This product is one of my favorite shampoos- it really maintains my color and leaves my scalp and ends looking refreshed.
gabbypied from undisclosed
So great for blonde hair! This has been the perfect product to keep my hair looking fresh and not brassy during quarantine. Game changer!
cortneye4 from undisclosed
I really liked this line of hair care! The purple shampoo keeps your blonde nice and bright and gets rid of any brassiness. The scent was fresh and subtle and not overpowering. It made my hair feel clean, smooth and healthy!
great purple shampoo
jordanw5bef from undisclosed
I have used purple shampoo for about 15 years and this one was fantastic! It is super effective, so no need to leave on for very long or you will have purple streaks! The smell is great and I still felt like my hair came out super clean. Sometimes purple shampoo lacks in this department. Will purchase in the future.
Great for my quarantine hair!
sarada150 from undisclosed
Ive been using Aveda products while waiting to get back to the salon and noticing that my hair was starting to dry out. This shampoo came just in time, instantly my hair felt a little healthier and the blonde ends brightened up. Ive been using this for a few weeks now and with the conditioner, this will get me through to my next salon service.
niak from undisclosed
I LOVE THIS SHAMPOO WITH MY ENTIRE HEART! The color, texture, and smell are wonderful! It tones my almost white blonde hair perfectly! I was 100% going to buy it until I saw the price I received this in a VoxBox and Im so grateful I was able to try it.
sarahcc from undisclosed
I really like pureology. I liked this cure blonde however I think there are better products for a purple shampoo! I also think the pureology hydrate shampoo smells so much better.
lexisaf from undisclosed
Love love love this product! It smells so clean and works really well on my blonde hair to remove brassiness. It suds up and gives me a great wash.
makes your hair icy but beware
kayleeh3 from undisclosed
I love how icy this made my blonde, however I cant keep it in as long as other blonde shampoos. Its so pigmented, it dyed my lightest pieces the first time I used it. However if I use it and make sure I rinse way more than usual, I love the results. My hair is smooth, shiny, and healthy.
perfect purple shampoo
abbeycole9 from undisclosed
Smells soooo good and it keeps my hair very blonde! Would definitely recommend. I didnt like it at first because it made my hair greasy... but I started to use a lot less during each wash and it works wonders!
found my new favorite shampoo!
bayleem2 from undisclosed
Ive only used one type of shampoo for several years & after trying out the Pureology, I think its time to make the switch! It feels so clean & fresh and tones my highlights so well.
dancemom from undisclosed
I really love this shampoo! Also, it absolutely beats the brass, which is incredible for those of us struggling to get our highlights refreshed right now! It does what it claims to for sure.
The ONLY drawback is my hair feels like straw when Im rinsing it out. But after conditioning, it softens back up well. I just use a heavier conditioner after.
tasias1 from undisclosed
Fantastic shampoo. Lathers fantastically which is not always the case with purple shampoos. Keeps my blonde without turning it purple.
sharonacoops from undisclosed
Always helps my heat damaged hair look nice and healthy and shiny. Worth the cost very high quality and smells great!
yvettec4 from undisclosed
thicc with 2 cs!! i am actually in love with this shampoo. its purple so it always has my hair glowing and blonde. i think my main issue would just be how soft it makes my hair feel. i dont know if thats bad buildup for my hair or the shampoo just doing its job and making my hair feel sooo good. i would recommend it for anyone needing a purple shampoo. good buy :)
laikenp from undisclosed
Love this purple shampoo. The most advanced thing i noticed was how delicious it smells :) it literally smells like heaven in a bottle. It did make my hair a tiny bit dry and it is not as curly as my usual shampoo. But wonderful over all. Would recommend