Rated 4.36 out of 5 stars
Most Helpful Positive Review I will continue buying this mascara
I was give this mascara in a sample size and from the 1st time I used it I was in love. I had to run and buy the full size since my sample was done.
Most Helpful Critical Review Would've Been a Life-changer, but the Smudges are Unbearable
I got this in lieu of Tarte's most popular mascara (Lights, Camera, Lashes). I should've stuck to that one.
I really, absolutely love the way this mascara applies. The wand is long and in my preferred style: Hard and small bristles to give you excellent definition and smooth application. And it does! It applies very smoothly and evenly, and it separates lashes beautifully. Once I finish this tube, I will definitely keep the wand.
As for the formula and looks of this mascara, they're very subtle. It definitely adds volume and it makes the lashes look beautiful, but it's quite natural-looking--a daytime look. Which I like! I don't like very heavy mascara. When layering it, it does build appropriately, but even at its heaviest, it's not meant to give you bombastic lashes. I think that's due to the wand.
HOWEVER, after only a couple of hours, this mascara will invariably smudge under my eyes. That's my only complaint with this mascara, but it's a really big complaint. There is absolutely nothing I can do about it. It's super frustrating. The horrible smudges it gives me make me look like I was dumped the day previous and am now hungover. It's terrible. I've had this mascara for about a month now and I've encountered that every single day, a few hours after application. It's sad, but it's come to the point where I simply opt for another mascara I already owned so as to not deal with the smudging. It blends into concealer/foundation really well, too, so it's really hard to take off the smudges.
I've read a lot of reviews that say this mascara's biggest problem is that it's flaky, but I haven't found that. I don't know if I just got lucky and my tube is perfectly preserved, because I haven't encountered flaking at all--but the smudging is unbearable.
I sadly won't be buying this mascara again. Even though I *loved* the wand and the lashes it gives me, the running is just awful. Too bad. It really would've become my favorite mascara ever, if it hadn't been for that.
Reviewed by 1270 customers BOMB
Zap from Moore, SC
I love this mascara! Top 5!
Really bummed, the most clumpy mascara I've ever used :(
Manda from Bremerton, Washington
I'm super bummed because I love Tarte mascara in general but have never used this one. Decided to try something new, and this is incredibly clumpy. The mascara itself is very thick, and clumps a ton during application. Obviously I tried to remove some of the product by using the opening of the tube, but it's impossible. It just clumps at the opening, and then ends up being wasted. Super sad.
I was a bit disappointed..
Leanne from Illinois
I was super excited for this mascara but it just didn't amaze me like I wanted to. My current mascara is an amazing dupe for less than half the price so I was kind of bummed about that. I was hoping It would be a great mascara, and really it is but it's just not worth the price. The only actually negative comments I have are that it can be clumpy at times and that it's not worth the price. Other than that it's not a bad product.
Love this Mascara
Sheila from Port Saint Lucie, FL
I use this mascara everyday. I don't feel like it takes a long time to apply. Goes on easily and doesn't flake off.
anna from New Jersey, USA
this mascara is easy to use and makes your lashes look pretty. it gives length and curl, but not as much volume as i would like. would still recommend though!
Holy grail mascara!!!!
Ashlie from Oceanside, CA
My FAVORITE mascara ever 😍 I will never buy another one again. I've tried many many mascaras high end and drugstore and always return to this one. I have short blonde eyelashes that can't be seen unless I wear mascara and this one does everything all in one it lengthens, curls, and adds volume it almost looks like I'm wearing falsies definitely my holy grail mascara!
My go to
Maysin86 from Miami
This is my favorite mascara. I love the texture and building layers for a fuller thicker look. Eventually when the mascara starts to dry it does flake a little bit but that seem pretty normal for most. Plus I use a setting spray so that helps a lot too. I wish there was a brown/black option though! Easy to wash off.
Not a bad mascara
Jack from Connecticut
Was recommended tart for the price range. Didn't want a mascara that was too much over $20. So far pleased it does seem to have a little clump
After being lost at sea. I found my oasis of perfect lashes
Beth from Chicago
I loved Urban Decay's Big Fatty. When that was discontinued I was lost, trying all different substitutes to fill the void in my heart and on my eyes. I thought the joys of a finished eye look were in my past but alas. I found it. I can now put my aesthetic anchor down and find comfort in the seemingly endless sands of this mascara'd oasis. Alas, my search is now over and I can happily rest.
Divides + Separates Lashes
AG from Laguna Beach
I bought this mascara for the vegan, cruelty-free formula and it divides and separates my lashes super well! It takes like 3-4 coats of this mascara to see any volume on my lashes though.
Clump free, gorgeous lashes
Allison, the natural look lover from Bowling Green, KY
This mascara has sold me. I'll only use this from now on. I dont like clumpy mascara & this lengthens, thickens & curls my long lashes without making them look clumpy. I dont have any cons. There's no fallout that I've noticed yet & it stays beautiful all day. It has definitely boosted my self confidence.
Yes and no - I'm on the fence
Ashrae from Omaha, NE
I'm on the fence about this mascara. I love how it applies, the brush and formula. But during the day I will notice little flakes under my eyes. That is my only downfall with this mascara. I usually use Buxom because I love the brush and this is very similar.
Mel from Riverside, Ca
I was a longtime Too Faced BTS mascara, but I disliked that it clumped easily and didn't create the lash separation I wanted. I have straight long lashes and They rarely keep a curl. Seems like most mascaras weigh them down. Not this one, it keeps a beautiful curl through my 12 hour work shift. No clumping and beautiful lash separation.
Used With BTS
Jo from Ann Arbor
I used this after my Too Faced Better Than Sex mascara, and the two worked together beautifully. I will forever use the two together.
My FOREVER MASCARA!!!
Hippie Chick from VA
I am absolutely in love with this product; I have not experienced one issue!!!
My FOREVER mascara!!!
Ariel from VA
I have never written a review before but for this product, I just had to. I am in LOVE with this mascara. Absolutely no clumping and you hardly have to put much on to see the effect of curling!!
Love this product!
Jude from Cleveland Ohio
It goes on easy and builds fast
Dark black to show lashes
I love it!
EdenPrime from Balamb
This mascara is sweet! I love how it separates lashes so well! And gives good length, it layers nicely too with my smashbox mascara!
Pixiesoldier from Kissimmee, Fl
Ordered this product after reading reviews and my daughter's recommendation. The black is absolutely beautiful pigment. The brush is not a favorite for my thinning lashes. The product is excellent in my daughter who is 24, but not for me.
Good mascara, especially if you want definition
protocol417 from Berwyn, IL
I bought this not really expecting much, but was pleasantly surprised. It's a nice, simple mascara... not too showy, perfect for everyday use, and a nice deep black color. The brush is easy to use, and it defines and lengthens well. It can also be layered if you want it a bit thicker, but it won't get super thick. I personally like that because I prefer defined, fanned-out lashes that are visible but not clumpy or spidery like you often get with volumizing mascaras.
I personally didn't have any issues with flaking. I also didn't have any issues with the brush, and found it to be one of the easier ones to use, especially on the lower lids.
I will never change mascara again
RLynnV from Michigan
I LOVE THIS MASCARA! I have naturally long straight lashes and I never could get them to hold up and curl until I started using this. It makes my lashes look like I'm wearing false lashes. I've used this product for over 4 years now, I've tired different mascaras in between then but this one always comes out on top
Favorite mascara by a long shot
Erica from Searcy, AR
I received this a couple of years ago in an Ipsy bag. It's the only time I was ever fully sold and had to go and buy the full size. I think it's the brush. I love the way it separates my lashes and I think it one of the most buildable mascaras and it doesn't make your lashes clump cuz the wand brush itself is so good.
I love it!! Best mascara ever!!
MILLY from Nc
I use this product every day. Makes my lashes look bold and sexy..
I love this mascara!
pgullickson from Broken Arrow, OK
This mascara lengthens your lashes and separates them for beautiful lashes everyday. It does not clump or smear when applying.
Not worth the money
Cindy from Dallas
Flakes off on your under eye throughout the day and doesn't hold the lashes up. The only decent thing about this mascara is the color.