Rated 4.35 out of 5 stars
Most Helpful Positive Review I will continue buying this mascara
I was give this mascara in a sample size and from the 1st time I used it I was in love. I had to run and buy the full size since my sample was done.
Most Helpful Critical Review Would've Been a Life-changer, but the Smudges are Unbearable
I got this in lieu of Tarte's most popular mascara (Lights, Camera, Lashes). I should've stuck to that one.
I really, absolutely love the way this mascara applies. The wand is long and in my preferred style: Hard and small bristles to give you excellent definition and smooth application. And it does! It applies very smoothly and evenly, and it separates lashes beautifully. Once I finish this tube, I will definitely keep the wand.
As for the formula and looks of this mascara, they're very subtle. It definitely adds volume and it makes the lashes look beautiful, but it's quite natural-looking--a daytime look. Which I like! I don't like very heavy mascara. When layering it, it does build appropriately, but even at its heaviest, it's not meant to give you bombastic lashes. I think that's due to the wand.
HOWEVER, after only a couple of hours, this mascara will invariably smudge under my eyes. That's my only complaint with this mascara, but it's a really big complaint. There is absolutely nothing I can do about it. It's super frustrating. The horrible smudges it gives me make me look like I was dumped the day previous and am now hungover. It's terrible. I've had this mascara for about a month now and I've encountered that every single day, a few hours after application. It's sad, but it's come to the point where I simply opt for another mascara I already owned so as to not deal with the smudging. It blends into concealer/foundation really well, too, so it's really hard to take off the smudges.
I've read a lot of reviews that say this mascara's biggest problem is that it's flaky, but I haven't found that. I don't know if I just got lucky and my tube is perfectly preserved, because I haven't encountered flaking at all--but the smudging is unbearable.
I sadly won't be buying this mascara again. Even though I *loved* the wand and the lashes it gives me, the running is just awful. Too bad. It really would've become my favorite mascara ever, if it hadn't been for that.
Reviewed by 1288 customers Don't waste your money
Tera from Guthrie ok
I usually love Tarte products but this one is no good. It doesn't last through out the day and has no volume. Made my eye lashes look very dull.
will always be my main mascara
naomi 🤍 from usa
so i saw a lot of reviews saying it was clumpy, dried up, not lengthening at all, gives no lift, smudges off quickly but omg.... for me, ever since i got it, i've been obsessed. i have very straight asian eyelashes and this mascara keeps them up all day. i use only one coat, maybe half of a second coat, and it looks flawless. it's lengthening, holds the curl, never ever smudges or chips off for me, it separated all the lashes but still makes them voluminous:) best mascara i've ever had !🤍🤍
Tissy from Seattle
I was shocked that I received a product that was dried up and barely had any mascara on the wand. Don't recommend this one at all.
The best mascara ever!!
Jenna from Iowa
I have struggled to find a good mascara, and then I got this one as a gift for my birthday. It does not clump, and it makes my lashes appear fuller and longer. It is definitely my go-to!
Looks great but runs
Mom of 4 from Texas
I loved this mascara when I first put it on. It goes on my lashes easily and transforms my short lashes into long, full lashes. It looks really pretty when first applied. Unfortunately it does run down and by the end of the day under my eyes are all covered in run off mascara.
JayKay from United States
I love that this mascara is vegan, but I feel as if it's a bit heavy? You need to hold the wand to the tips of your lashes for a few seconds for them to stay elevated instead of falling straight. It's not something that's impossible to work around. I do like the color and applicator!
Samie from KC
Maybe I'll have to try it again but I really, really reeaally wanted to like this mascara. I'm an eyelash freak and obsessor. It wasn't bad, but it also wasn't great. I felt like there was not much lift, length or even hold. It clumped my lashes together and was difficult to separate them even with a dry spoolie and tweezers. Also with pre and post curled lashes, they seemed to fall more flat with this one.
short thin eyelashes from NM
It separates and lengthens your eyelashes
Have used it for 3 years
Andrea from PA
I use this mascara with another designer brand everyday. I even took a break for about 2-3 months and felt my eyelashes didn't have that "lift" so I got a brand new tube out of my drawer & have been back to using it everyday again since.
For other reviews that say they don't love it - I just don't get it.
My Favorite Mascara
Lisa from Mi
The best option, price is fair. Last a long time. Easy to remove.
I don't love it.
LC from Durham, NC
I didn't love it. Found it smudged right off after a few hours (and I'm retired and don't do too much). Luckily, my daughter likes it better than I do so I gave it to her. (and I bought it on sale)
MStr7 from Madison, WI
This is a meh mascara for me. I feel like it just made my lashes black. No voluminizing, no thickening, no lenghtening, not really any benefits to it. It does last awhile though and I was happy that it didn't smudge or end up on my browbone at the end of the day, but I'll stick with a different brand.
emily from u.s.
this is my all time favorite mascara! makes lashes look amazing!
Best mascara EVER
Val from Los Angeles, CA
This is honestly the best mascara I have ever used! I have been through sooo many and I am so proud to say that I finally found the one! It does not smear which I LOVE, that was a big issue that I had with previous mascaras. Just look at the difference (left eye with mascara, right without) You have to absolutely try this ladies! You won't regret it!!!
cynschae from Alaska
This lasts all day. I love the way it looks without bring overdone or clumpy
This mascara is EPIC!
Staci R. from Custer, WA
I've tried every mascara on the market & this is by far the best one!
Kat from MA
Usually I never leave any comments or recommendations, but not this time, I just want to warn you people who are considering buying this mascara. Don't. Really. I wanted to love it, the brush looks very good for me, but mascara is really bad it flakes, smudges and clumps. Very sad, I expected more from this mascara.
emily from nj
this mascara is the best i have used no clumpy spider lashes separates and lifts every lash so high
Zap from Moore, SC
I love this mascara! Top 5!
Really bummed, the most clumpy mascara I've ever used :(
Manda from Bremerton, Washington
I'm super bummed because I love Tarte mascara in general but have never used this one. Decided to try something new, and this is incredibly clumpy. The mascara itself is very thick, and clumps a ton during application. Obviously I tried to remove some of the product by using the opening of the tube, but it's impossible. It just clumps at the opening, and then ends up being wasted. Super sad.
I was a bit disappointed..
Leanne from Illinois
I was super excited for this mascara but it just didn't amaze me like I wanted to. My current mascara is an amazing dupe for less than half the price so I was kind of bummed about that. I was hoping It would be a great mascara, and really it is but it's just not worth the price. The only actually negative comments I have are that it can be clumpy at times and that it's not worth the price. Other than that it's not a bad product.
Love this Mascara
Sheila from Port Saint Lucie, FL
I use this mascara everyday. I don't feel like it takes a long time to apply. Goes on easily and doesn't flake off.
anna from New Jersey, USA
this mascara is easy to use and makes your lashes look pretty. it gives length and curl, but not as much volume as i would like. would still recommend though!
Holy grail mascara!!!!
Ashlie from Oceanside, CA
My FAVORITE mascara ever 😍 I will never buy another one again. I've tried many many mascaras high end and drugstore and always return to this one. I have short blonde eyelashes that can't be seen unless I wear mascara and this one does everything all in one it lengthens, curls, and adds volume it almost looks like I'm wearing falsies definitely my holy grail mascara!
My go to
Maysin86 from Miami
This is my favorite mascara. I love the texture and building layers for a fuller thicker look. Eventually when the mascara starts to dry it does flake a little bit but that seem pretty normal for most. Plus I use a setting spray so that helps a lot too. I wish there was a brown/black option though! Easy to wash off.