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Superhero Liner

It Cosmetics

Superhero Liner

(207) REVIEWS (7) Q&A ASK A QUESTION

0.018 oz Item 2514629

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Developed with plastic surgeons, Superhero Liner gives your eyes Superhero powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever - and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you! Unlike typical felt-tip liners, this luxurious brush hair tip won't fray and applies your liner with effortless precision.

Featuring proprietary Elastic Stretch No-Skip 'Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won't budge or smudge and becomes one with your lashes - no gaps or empty space! Combined with lash-enhancing superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. You do IT all... now your liner does, too!

Clinically tested results!
  • 24HR waterproof*
  • 100% say it enhanced their eye's natural beauty*
  • 97% saw a full lash line*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Velvet Luxe Buffing Foundation Brush #301.

Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide IT Cosmetics' lash-hugging Heavenly Skin brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Liner
 
4.1

(based on 207 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (152)
  • Glides on smoothly (143)
  • Long-lasting (142)
  • Doesn't run (123)
  • Bold color (100)

Cons

  • Difficult to remove (30)
  • Smudges or runs (30)
  • Fades throughout day (22)
  • Difficult to apply (11)
  • Bad color (6)

Best Uses

  • Everyday (143)
  • Thin defined line (111)
  • Going out (86)
  • Thicker line (78)
  • Smoky look (27)
    • Reviewer Profile:
    • Classic style (89), Natural style (58), Trendy style (33)

Reviewed by 207 customers

Displaying reviews 1-10

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4.0

Good but not great

By CD

from RVA

Comments about It Cosmetics Superhero Liner:

I have given this it's fair try and have been generally disappointed. First, I have to say that yes, it goes on smoothly, looks great, and is a nice rich black. Unfortunately, at some point in the day, I look in the mirror and can see where it has transferred to my upper eyelid-and it's difficult to remove, which is otherwise a good thing, but now when it's moved to where it isn't supposed to be. I have used Stila for the last year or so with no complaints but since I love the superhero mascara so much, I thought I'd give it a try. It's not horrible, but I won't be buying it again

 
5.0

This great eyeliner

By DM

from COS

About Me Classic Style

Pros

  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about It Cosmetics Superhero Liner:

    I really like this eyeliner. It stays on from morning until I take it off at night. I just dot it between my lashes (top and bottom lashes) before I put on mascara and it really adds definition to my eyes.

     
    5.0

    Does what it says. It stays on!

    By Cindy

    from Red Lion, PA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Superhero Liner:

      I really like this eyeliner from IT. It goes on smoothly and you can make your lines thin or wider as you like. It stays on and doesn't smudge! As with most of the products I use in this line, it's a winner!

       
      5.0

      Best liquid liner

      By soccermom

      from cedar rapids, Iowa

      Comments about It Cosmetics Superhero Liner:

      This liner goes on smoothly, stays all day and doesn't smudge!

       
      5.0

      LOVE

      By Rylee

      from Alabama

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Superhero Liner:

        Goes on smooth and stays all day!

         
        5.0

        I would buy it again

        By Denise

        from Fort pierce fl

        About Me Natural Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Superhero Liner:

          Very easy to apply

           
          5.0

          Can't live without this

          By LeeLee

          from Altoona, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • can't tell when running low

          Best Uses

          • Everyday

          Comments about It Cosmetics Superhero Liner:

          I love this eyeliner...I just don't like that you can't tell when you are close to it running low or running out.

           
          5.0

          best eye liner

          By lj

          from Allentown pa

          Comments about It Cosmetics Superhero Liner:

          this is the only eye liner liquid or gel that never smudges. does not come off or fade till you take it off. wish they would have more colors. will buy again.

           
          5.0

          I love this !

          By Heavier

          from Pittsburgh pa

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

          • Difficult to Remove

          Best Uses

          • Everyday
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Superhero Liner:

          This stuff lasts. And yes it's hard to remove but I think That is a plus. I

          (1 of 1 customers found this review helpful)

           
          2.0

          Disappointed

          By Rac

          from Florida

          About Me Classic Style

          Pros

          • Bold Color
          • Easy To Apply

          Cons

          • Difficult to Remove
          • Smudges or Runs

          Best Uses

            Comments about It Cosmetics Superhero Liner:

            Very disappointed in this liner. I usually love this brand. I have used Kay Von D tatoo liner forever, but decided to try this.

            At first I loved it. Easy to apply and nice color. Unfortunately, by mid day it creases. It is very hard to remove, so not sure why it so easily runs! Will be switching back to my go to Kat Von D asap.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            7 Questions | 7 Answers
            Displaying questions 1-7
            • Q:

              how long will this last you or when will this dry up?
              Asked on 3/10/2018 by alexis from brooklyn MD

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out! Superhero Liner typically lasts 2-3 months depending on use. We recommend replacing after 3 months max to assure best care of your eyes when using IT! XOXO

                Answered on 3/14/2018 by Brand Expert from IT Cosmetics
            • Q:

              Is this eyeliner waterproof?
              Asked on 1/3/2018 by case.face87 from Chambersburg, PA

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Superhero Liner is clinically proven for up to 24 hours waterproof wear. IT lasts all day until you take IT off! XOXO

                Answered on 1/4/2018 by Brand Expert from IT Cosmetics
            • Q:

              Does this product apply well on mature skin/crepey eyelids?
              Asked on 12/27/2017 by Geenah from Florida

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! The applicator on Superhero Liner is made of fine Heavenly Skin bristles for precision application. This type of applicator allows the liner to apply smoothly over all types of eye lids, including fine lines and textured surfaces. We hope you try IT out! XOXO

                Answered on 12/27/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this oil free and safe to use with lash extensions?
              Asked on 11/28/2017 by Ladylash from Texas

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Superhero Liner is not oil-free- we do advise consulting with your lash specialist who can suggest the best products to use to cash for your lash extensions. XOXO

                Answered on 11/28/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does this dry to a matte or shiny finish?
              Asked on 8/27/2017 by Starr from Wilmington NC

              1 answer

              • Brand Expert

                A:

                Hi there! Superhero Liner dries to a complete matte finish! XOXO

                Answered on 8/28/2017 by Brand Expert from IT Cosmetics
            • Q:

              How long is Superhero liner good for if unopened? Thanks!
              Asked on 8/22/2017 by T-Bone from Arlington, VA

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Once opened, the typical lifespan of Superhero Liner is about 2-3 months depending on use. XOXO

                Answered on 8/23/2017 by Brand Expert from IT Cosmetics
            • Q:

              CAN THIS BE USED ON THE WATER LINE?
              Asked on 8/16/2017 by mimi from red bank nj

              1 answer

            Displaying questions 1-7

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