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Superhero Liner

It Cosmetics

Superhero Liner

(222) REVIEWS (8) Q&A ASK A QUESTION

0.018 oz Item 2514629

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Developed with plastic surgeons, Superhero Liner gives your eyes Superhero powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever - and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you! Unlike typical felt-tip liners, this luxurious brush hair tip won't fray and applies your liner with effortless precision.

Featuring proprietary Elastic Stretch No-Skip 'Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won't budge or smudge and becomes one with your lashes - no gaps or empty space! Combined with lash-enhancing superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. You do IT all... now your liner does, too!

Clinically tested results!
  • 24HR waterproof*
  • 100% say it enhanced their eye's natural beauty*
  • 97% saw a full lash line*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Smokey Liner Brush #125.

Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide IT Cosmetics' lash-hugging Heavenly Skin brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Liner
 
4.1

(based on 222 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (163)
  • Glides on smoothly (153)
  • Long-lasting (150)
  • Doesn't run (130)
  • Bold color (108)

Cons

  • Smudges or runs (32)
  • Difficult to remove (31)
  • Fades throughout day (24)
  • Difficult to apply (12)
  • Bad color (6)

Best Uses

  • Everyday (154)
  • Thin defined line (122)
  • Going out (93)
  • Thicker line (87)
  • Smoky look (30)
    • Reviewer Profile:
    • Classic style (98), Natural style (61), Trendy style (35)

Reviewed by 222 customers

Displaying reviews 1-10

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5.0

No going back- it's perfect

By Jessie

from Oklahoma

About Me Classic Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about It Cosmetics Superhero Liner:

    I stopped wearing eyeliner bc I was soooo over the makeup I was using. I have this a try and after three full days of wearing it, I couldn't fault it. I will not buy another eye liner again. Thanks IT cosmetics !!!

     
    5.0

    Yes I would love it

    By Kita

    from Glenside pa

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Superhero Liner:

      Love the way it goes on smoothly and very easy to work with best wing ever!!!

       
      5.0

      Super liner!

      By Spitfire

      from Boulder City, NV

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Superhero Liner:

        Can get many looks easily. Brush and product are awesome!

         
        1.0

        Meh...pretty disappointed :-(

        By Jenn

        from Hudsonville, MI

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal

        Cons

        • Difficult To Apply
        • Fades Throughout Day

        Best Uses

          Comments about It Cosmetics Superhero Liner:

          This didn't last like the sales associate said it would. I was looking for a long lasting and sweat proof liquid liner and she recommended this one. I didn't even make it to the gym to try it out because it had faded so much from my day at the office.

           
          5.0

          Great so glad I found this product

          By Nanab6

          from Battle Creek, MI

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Superhero Liner:

            Best eyeliner ever!!

             
            5.0

            Eyeliner

            By Vegas52

            from Las vegas

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Superhero Liner:

              It's so easy to apply. Nice coverage.

               
              5.0

              Love it

              By SamS

              from Fresno, Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Smoky Look
                • Thicker Line
                • Thin Defined Line

                Comments about It Cosmetics Superhero Liner:

                Best eyeliner

                 
                1.0

                Transfers Easily to Lid, Yet Difficult to Wipe Off

                By Samantha

                from Nashua, NH

                About Me Classic Style

                Pros

                • Glides On Smoothly

                Cons

                • Color Too Transparent
                • Difficult to Remove
                • Smudges or Runs

                Best Uses

                  Comments about It Cosmetics Superhero Liner:

                  In my quest for the best liquid liner, I have found another product that just doesn't fit the bill. This one has a very transparent color (think grey instead of black), transfers easily to my lid (and makes my eyelid stick together!) and then to top it all off is actually difficult to remove. A flimsy product at a premium price. No thanks. Back to the store you go, Superhero Liner!

                   
                  5.0

                  So good

                  By Kat

                  from NJ

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics Superhero Liner:

                    This is so easy to apply, and doesn't blend or smudge at all. When I tried it on the store I drew a line on my hand that didn't budge when I washed my hands or showered, and was there until I wiped it off with makeup remover. Love it!

                     
                    2.0

                    Too Crumbly ...

                    By ZombeeeMomeee

                    from Rancho Cucamonga, CA

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply

                    Cons

                    • Clumpy
                    • Crumbles
                    • Fades Throughout Day

                    Best Uses

                    • Everyday
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics Superhero Liner:

                    I really, really wanted to like this product. It just didn't do it for me. It was too light, and when I would go over the line more than once for a darker color, it would crumble off. Sadly, I had to return. If you're looking for something easy, try Clinique's Pretty Easy Eyeliner. You literally cannot mess up with that pen. It has the same tip as the Superhero eyeliner.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    8 Questions | 8 Answers
                    Displaying questions 1-8
                    • Q:

                      how long will this last you or when will this dry up?
                      Asked on 3/10/2018 by alexis from brooklyn MD

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for reaching out! Superhero Liner typically lasts 2-3 months depending on use. We recommend replacing after 3 months max to assure best care of your eyes when using IT! XOXO

                        Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this eyeliner waterproof?
                      Asked on 1/3/2018 by case.face87 from Chambersburg, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Superhero Liner is clinically proven for up to 24 hours waterproof wear. IT lasts all day until you take IT off! XOXO

                        Answered on 1/4/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product apply well on mature skin/crepey eyelids?
                      Asked on 12/27/2017 by Geenah from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The applicator on Superhero Liner is made of fine Heavenly Skin bristles for precision application. This type of applicator allows the liner to apply smoothly over all types of eye lids, including fine lines and textured surfaces. We hope you try IT out! XOXO

                        Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this oil free and safe to use with lash extensions?
                      Asked on 11/28/2017 by Ladylash from Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Superhero Liner is not oil-free- we do advise consulting with your lash specialist who can suggest the best products to use to cash for your lash extensions. XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      why doesn't this come in brown. I am older and black looks harsh.
                      Asked on 10/5/2017 by pink from Rochester Hills

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to us! At this time Superhero Liner does only come in Black, however we can share your suggestion for a brown shade. XOXO

                        Answered on 10/6/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this dry to a matte or shiny finish?
                      Asked on 8/27/2017 by Starr from Wilmington NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Superhero Liner dries to a complete matte finish! XOXO

                        Answered on 8/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How long is Superhero liner good for if unopened? Thanks!
                      Asked on 8/22/2017 by T-Bone from Arlington, VA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Once opened, the typical lifespan of Superhero Liner is about 2-3 months depending on use. XOXO

                        Answered on 8/23/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      CAN THIS BE USED ON THE WATER LINE?
                      Asked on 8/16/2017 by mimi from red bank nj

                      1 answer

                    Displaying questions 1-8

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