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It CosmeticsSuperhero Liner

It Cosmetics

Superhero Liner

0.018 oz Item 2514629

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Online Only! FREE 3 Pc Gift with any $40 IT Cosmetics purchase (offer valid 2/19/18 or while supplies last)

Online Only! FREE 3 Pc Gift w/any $40 IT Cosmetics purchase

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Developed with plastic surgeons, Superhero Liner gives your eyes Superhero powers and instant definition in one simple stroke. Whether you want to create thin, thick or cat-eye strokes, this innovative liner pen makes it easier than ever - and features a unique IT Cosmetics Heavenly Skin brush hair tip that literally does the work for you! Unlike typical felt-tip liners, this luxurious brush hair tip won't fray and applies your liner with effortless precision.

Featuring proprietary Elastic Stretch No-Skip 'Technology and a Triple Black Pigment Complex, your Superhero Liner creates a super saturated, super black, super flawless line that won't budge or smudge and becomes one with your lashes - no gaps or empty space! Combined with lash-enhancing superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. You do IT all... now your liner does, too!

Clinically tested results!
  • 24HR waterproof*
  • 100% say it enhanced their eye's natural beauty*
  • 97% saw a full lash line*

*Results observed in a clinical study.

Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide IT Cosmetics' lash-hugging Heavenly Skin brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.
Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Liner
 
4.1

(based on 182 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (134)
  • Glides on smoothly (129)
  • Long-lasting (126)
  • Doesn't run (111)
  • Bold color (90)

Cons

  • Difficult to remove (28)
  • Smudges or runs (27)
  • Fades throughout day (20)
  • Difficult to apply (10)
  • Bad color (6)

Best Uses

  • Everyday (128)
  • Thin defined line (101)
  • Going out (81)
  • Thicker line (75)
  • Smoky look (25)
    • Reviewer Profile:
    • Classic style (81), Natural style (51), Trendy style (32)

Reviewed by 182 customers

Displaying reviews 1-10

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1.0

No Thanks

By Kandace

from Whitewater, WI

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply

Cons

    Best Uses

    • Thin Defined Line

    Comments about It Cosmetics Superhero Liner:

    Didn't even last 2 hours.

     
    5.0

    Love this!

    By Mich

    from Cooksville, MD

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Superhero Liner:

      I love how easy this is to use and does not run or smudge.

       
      3.0

      Just ok, not dark enough when you first put it on...l

      By Lucy

      from Chino Hills California

      About Me Classic Style

      Verified Buyer

      Pros

      • Glides On Smoothly

      Cons

      • Bad Color

      Best Uses

      • Thin Defined Line

      Comments about It Cosmetics Superhero Liner:

      Liquid eyeliner still the best... last the longest

       
      5.0

      Very good quality

      By Khristy824

      from NJ

      About Me Trendy Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about It Cosmetics Superhero Liner:

        I love this liner... it holds all day long - I did not think that it fades at all - very bold and precise

         
        1.0

        I will never buy again.

        By Katlyn

        from Crossville

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Clumpy
          • Difficult To Apply
          • Fades Throughout Day
          • Smudges or Runs

          Best Uses

            Comments about It Cosmetics Superhero Liner:

            Disappointed

             
            5.0

            LOVE IT!!!

            By Tash

            from Ohio

            About Me Trendy Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Superhero Liner:

              Great for wings ;)

               
              1.0

              No; it does not stay on.

              By KworldTraveler

              from Co. Bluffs

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Smudges or Runs

                Best Uses

                  Comments about It Cosmetics Superhero Liner:

                  Ran easily; didn't stay on.

                   
                  5.0

                  AMAZING!!!!

                  By Shell

                  from Medford OR

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Easily
                  • Bold Color
                  • Doesn't Run
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                  • Difficult to Remove

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics Superhero Liner:

                  OH MY GOSH! I love this product and tell everyone about it! It stays in place all day without having to reapply. I was having issues with other products rubbing off especially when I was out in the summer heat. This stuff is sweat proof and long lasting.

                   
                  4.0

                  Nice boldness

                  By globug

                  from OKC

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Long-Lasting

                  Cons

                  • First few uses are hard to apply

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Superhero Liner:

                  I use it everyday.

                   
                  5.0

                  Great liner

                  By Jujubee

                  from Texas

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Doesn't Run
                  • Easy Removal
                  • Easy To Apply
                  • Glides On Smoothly
                  • Long-Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Thicker Line
                    • Thin Defined Line

                    Comments about It Cosmetics Superhero Liner:

                    I am in my 50's and pen/gel liners are too hard to make good line. This really works so well. I can make a thin or thick line easy.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    6 Questions | 6 Answers
                    Displaying questions 1-6
                    • Q:

                      Is this eyeliner waterproof?
                      Asked on 1/3/2018 by case.face87 from Chambersburg, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Superhero Liner is clinically proven for up to 24 hours waterproof wear. IT lasts all day until you take IT off! XOXO

                        Answered on 1/4/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this product apply well on mature skin/crepey eyelids?
                      Asked on 12/27/2017 by Geenah from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The applicator on Superhero Liner is made of fine Heavenly Skin bristles for precision application. This type of applicator allows the liner to apply smoothly over all types of eye lids, including fine lines and textured surfaces. We hope you try IT out! XOXO

                        Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this oil free and safe to use with lash extensions?
                      Asked on 11/28/2017 by Ladylash from Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Superhero Liner is not oil-free- we do advise consulting with your lash specialist who can suggest the best products to use to cash for your lash extensions. XOXO

                        Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this dry to a matte or shiny finish?
                      Asked on 8/27/2017 by Starr from Wilmington NC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Superhero Liner dries to a complete matte finish! XOXO

                        Answered on 8/28/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      How long is Superhero liner good for if unopened? Thanks!
                      Asked on 8/22/2017 by T-Bone from Arlington, VA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! Once opened, the typical lifespan of Superhero Liner is about 2-3 months depending on use. XOXO

                        Answered on 8/23/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      CAN THIS BE USED ON THE WATER LINE?
                      Asked on 8/16/2017 by mimi from red bank nj

                      1 answer

                    Displaying questions 1-6

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