SPARKED at Ulta Beauty™
Ignite your curiosity
Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.
Made by Mitchell
FOUNDED BY
Mitchell Halliday
Made By Mitchell is all about color, creativity and confidence. Blursh put the brand on the map (and in makeup bags everywhere), becoming a viral fave for its pigment-packed, skin-loving formula.
Why you’ll love it
Makeup that reflects you—versatile, expressive and anything but boring.
Discover Made by Mitchell
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Scarlet by RedDrop
founded by
Monica Williams, Dana Roberts & Jarrod Shaw
Scarlet by RedDrop was created to help tweens feel confident and supported through every stage of their period with personal care products and education.
Why you’ll love it
Convenient period kits and care that meet girls where they’re at—with post-worthy packaging and locker-friendly picks.
Discover Scarlet by RedDrop
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Medicube
Developed with dermatologists
The K-Beauty brand Medicube was born from a mission to solve real skin concerns with science-backed care.
Why you’ll love it
Viral K-Beauty skin care brand targeting skin concerns like dryness, dullness and pore care.
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Personal Day
founded by
Lili Reinhart
Actress Lili Reinhart created Personal Day to be the skin care you look forward to using—and the brand you trust to not cause breakouts.
Why you’ll love it
Dermatologist-developed skin care that’s acne-safe, non-irritating and non-comedogenic.
Discover Personal Day
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