SKIP TO MAIN
SKIP TO FOOTER

Beauty in 2 hours or less—order online, pick up in store.

Face Serums

View all

We think you'll like

Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel

In Store

In Store

Skin Type

Concern

Preferences

Brand

173 No Results

Price

Special Offers

Shopping Preference

Rating

Rating

This carousel allows you to filter product listing results. Please use the next and previous buttons to navigate

Sort by

Sort by

In Store

In Store

Skin Type

Concern

Preferences

Brand

173 No Results

Price

Special Offers

Shopping Preference

Rating

Rating

400+ results

Sort by
Load More

Face Serums are your go-to solution for addressing specific skin concerns and boosting your overall skincare routine. Whether you're looking to combat signs of aging like wrinkles and fine lines, tackle dark spots and hyperpigmentation, or simply hydrate and brighten your dull complexion, there's a serum out there for you. These potent formulas are designed to deliver targeted results, thanks to key ingredients such as Vitamin C, Hyaluronic Acid, Retinol, and Niacinamide, among others. Suitable for all skin types, including sensitive, dry, oily, and combination skin, serums can be easily incorporated into your daily regimen. With options available from popular brands like The Ordinary, Clinique, Estée Lauder, and Kiehl's, you can find serums that are cruelty-free, fragrance-free, and packed with skin-loving nutrients. Whether you're looking for a serum, essence, oil, or concentrate, these products promise to leave your skin looking radiant, hydrated, and youthful.

Choosing the Right Serum for Your Skin Concerns

When it comes to selecting a face serum, it's crucial to identify your primary skin concerns and desired outcomes. For instance, if you're battling hyperpigmentation or dark spots, serums with Vitamin C, like Clinique's Fresh Pressed Daily Booster with Pure Vitamin C 10%, offer brightening benefits and help even out skin tone. Those concerned with aging signs may find retinol-based serums, such as Estée Lauder's Perfectionist Pro Rapid Brightening Serum, effective in reducing wrinkles and fine lines. For hydration, look for serums containing Hyaluronic Acid, like The Ordinary's Hyaluronic Acid 2% + B5 Hydrating Serum, to deeply moisturize and plump the skin. Remember, the best serum for you depends on your specific skin needs and goals.

  • For hydration: Hyaluronic Acid 2% + B5 Hydrating Serum by The Ordinary
  • To combat aging: Perfectionist Pro Rapid Brightening Serum by Estée Lauder
  • For brightening: Fresh Pressed Daily Booster with Pure Vitamin C 10% by Clinique
  • For sensitive skin: Calm + Restore Age Renewal Serum for Sensitive Skin, Fragrance Free by Aveeno

Incorporating Serums into Your Skincare Routine

Incorporating a face serum into your daily skincare routine is simple and can significantly enhance your skin's health and appearance. After cleansing and toning, apply a small amount of serum to your face and neck, gently patting it in to ensure absorption. If you're using multiple serums, start with the thinnest consistency and work your way up to the thicker ones. Always follow up with a moisturizer to lock in the serum's benefits. For daytime use, don't forget to apply sunscreen, especially if your serum contains ingredients like retinol or Vitamin C, which can increase sun sensitivity.

  1. Cleanse your face to remove impurities.
  2. Apply toner (if used in your routine).
  3. Apply the face serum, starting with the thinnest consistency.
  4. Follow up with a moisturizer to seal in hydration.
  5. Finish with sunscreen during the day.

What to Look For

When shopping for a face serum, it's important to consider your skin type and concerns. Look for key ingredients that target your specific needs. For hydration, seek out serums with Hyaluronic Acid. If brightening is your goal, Vitamin C is a potent choice. For anti-aging benefits, consider serums with retinol or peptides. It's also wise to choose serums free from harmful additives if you have sensitive skin. Lastly, consider the texture and how it fits into your routine—whether you prefer a lightweight serum for daytime use under makeup or a richer formula for nighttime repair. By focusing on these factors, you can select a serum that effectively addresses your skin concerns and enhances your overall skincare regimen.

FAQs for Face Serums

What causes skin concerns that serums can address? Skin concerns like aging, wrinkles, dark spots, and acne can be caused by factors such as genetics, environmental damage, sun exposure, and lifestyle choices. Serums are designed to target these specific issues with concentrated key ingredients.

How do I choose the right serum for my skin? Identify your primary skin concerns (e.g., fine lines, dullness, acne) and select a serum with key ingredients known to target those issues, like Vitamin C for brightening or Hyaluronic Acid for hydration.

Can serums be used on all skin types? Yes, serums can be formulated for all skin types, including sensitive, oily, dry, or combination. Look for a serum that is specifically designed for your skin type for best results.

How often should I use a face serum? Most serums can be used daily, typically once in the morning and once at night before moisturizing. However, some potent serums might be used less frequently, so follow the product directions.

Are serums supposed to replace moisturizers? No, serums are designed to be used in conjunction with moisturizers. Serums target specific concerns with concentrated ingredients, while moisturizers hydrate and lock in the benefits of the serum.

Can I use multiple serums at the same time? Yes, you can layer serums, but it's important to apply them from thinnest to thickest consistency and wait for each to absorb before applying the next. Be mindful of ingredient interactions.

Should I apply serum before or after sunscreen? Apply serum before sunscreen. The serum penetrates the skin for targeted concerns, while sunscreen provides a protective barrier against UV damage.

How long does it take to see results from using a serum? It can vary based on the serum's active ingredients and your skin type, but many people start to see noticeable improvements within 4 to 6 weeks of consistent use.

Do serums expire? Yes, serums do expire. Always check the expiry date, and note that potency may diminish over time, especially after opening. Store in a cool, dark place to extend shelf life.

Can serums cause breakouts? While serums are generally safe, potent ingredients or certain formulations can cause breakouts for sensitive skin. Patch testing and selecting non-comedogenic serums can help avoid this issue.