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  • Dior Sauvage Eau de Parfum
    6 sizes

    Dior

     

    Sauvage Eau de Parfum

    4.7 out of 5 stars ; 4591 reviews4.7(4591)
    $90.00 - $289.00
  • BETTER WORLD FRAGRANCE HOUSE Summer Mink Eau de Parfum
    4 sizes

    BETTER WORLD FRAGRANCE HOUSE

     

    Summer Mink Eau de Parfum

    4.6 out of 5 stars ; 569 reviews4.6(569)
    $38.00 - $152.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Dior Sauvage Elixir
    3 sizes

    Online only

    Dior

     

    Sauvage Elixir

    4.6 out of 5 stars ; 4579 reviews4.6(4579)
    $199.00 - $330.00

    Free Gift with purchase

  • Yves Saint Laurent MYSLF Le Parfum
    6 sizes

    Yves Saint Laurent

     

    MYSLF Le Parfum

    4.7 out of 5 stars ; 1956 reviews4.7(1956)
    $39.00 - $232.00

    Take 20% off online with code PRIMETIME

  • Valentino Uomo Born in Roma Intense Eau de Parfum
    3 sizes

    Valentino

     

    Uomo Born in Roma Intense Eau de Parfum

    4.7 out of 5 stars ; 1973 reviews4.7(1973)
    $37.00 - $160.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Messi Fragrances Messi Elixir Parfum Intense

    Only at Ulta

    Messi Fragrances

     

    Messi Elixir Parfum Intense

    5 out of 5 stars ; 5 reviews5(5)
    $95.00
    ($130 value)

    Take 20% off online with code PRIMETIME

  • Valentino Uomo Born in Roma Eau de Toilette
    4 sizes

    Valentino

     

    Uomo Born in Roma Eau de Toilette

    4.7 out of 5 stars ; 3683 reviews4.7(3683)
    $36.00 - $168.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Azzaro The Most Wanted Eau de Parfum Intense
    3 sizes

    Azzaro

     

    The Most Wanted Eau de Parfum Intense

    4.7 out of 5 stars ; 4033 reviews4.7(4033)
    $35.00 - $135.00

    Take 20% off online with code PRIMETIME

  • Carolina Herrera Bad Boy Cobalt Eau de Parfum
    3 sizes

    Carolina Herrera

     

    Bad Boy Cobalt Eau de Parfum

    4.6 out of 5 stars ; 448 reviews4.6(448)
    $39.00 - $160.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Jean Paul Gaultier Le Beau Le Parfum
    2 sizes

    Jean Paul Gaultier

     

    Le Beau Le Parfum

    4.5 out of 5 stars ; 10 reviews4.5(10)
    $40.00 - $169.00

    Take 20% off online with code PRIMETIME

  • Jean Paul Gaultier Le Male Le Parfum
    3 sizes

    Jean Paul Gaultier

     

    Le Male Le Parfum

    4.6 out of 5 stars ; 693 reviews4.6(693)
    $37.00 - $160.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Valentino Uomo Born in Roma Purple Melancholia Eau de Toilette
    2 sizes

    Valentino

     

    Uomo Born in Roma Purple Melancholia Eau de Toilette

    4.7 out of 5 stars ; 1627 reviews4.7(1627)
    $110.00 - $136.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Rabanne 1 Million Elixir

    Rabanne

     

    1 Million Elixir

    4.6 out of 5 stars ; 922 reviews4.6(922)
    $168.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Versace Eros Eau de Parfum
    2 sizes

    Versace

     

    Eros Eau de Parfum

    4.6 out of 5 stars ; 504 reviews4.6(504)
    $139.00 - $190.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Rabanne 1 Million Eau de Toilette
    4 sizes

    Online only

    Rabanne

     

    1 Million Eau de Toilette

    4.5 out of 5 stars ; 1004 reviews4.5(1004)
    $35.00 - $172.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Jimmy Choo Man Parfum
    2 sizes

    Jimmy Choo

     

    Man Parfum

    4.7 out of 5 stars ; 646 reviews4.7(646)
    $116.00 - $150.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Gucci Guilty Pour Homme Eau de Parfum
    4 sizes

    Gucci

     

    Guilty Pour Homme Eau de Parfum

    4.5 out of 5 stars ; 2552 reviews4.5(2552)
    $37.00 - $205.00

    Take 20% off online with code PRIMETIME

  • Valentino Uomo Born In Roma Green Stravaganza Eau De Toilette
    2 sizes

    Valentino

     

    Uomo Born In Roma Green Stravaganza Eau De Toilette

    4.7 out of 5 stars ; 1872 reviews4.7(1872)
    $110.00 - $136.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Rabanne Invictus Victory Elixir Parfum Intense
    2 sizes

    Rabanne

     

    Invictus Victory Elixir Parfum Intense

    4.6 out of 5 stars ; 301 reviews4.6(301)
    $138.00 - $176.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Dolce&Gabbana The One for Men Eau de Parfum
    4 sizes

    Dolce&Gabbana

     

    The One for Men Eau de Parfum

    4.6 out of 5 stars ; 401 reviews4.6(401)
    $38.00 - $185.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • ARMANI Armani Code Parfum
    4 sizes

    Sale

    ARMANI

     

    Armani Code Parfum

    4.8 out of 5 stars ; 2661 reviews4.8(2661)
    sale price $99.00 - $198.00
    list price $100.00 - $198.00

    Take 20% off online with code PRIMETIME

  • NOYZ Unmute Eau de Parfum
    2 sizes

    Only at Ulta

    NOYZ

     

    Unmute Eau de Parfum

    4.5 out of 5 stars ; 885 reviews4.5(885)
    $38.00 - $85.00

    Take 20% off online with code PRIMETIME

  • Jimmy Choo Man Intense Eau de Toilette

    Jimmy Choo

     

    Man Intense Eau de Toilette

    4.7 out of 5 stars ; 70 reviews4.7(70)
    $128.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Coach Pure Platinum Parfum
    2 sizes

    Coach

     

    Pure Platinum Parfum

    4.7 out of 5 stars ; 429 reviews4.7(429)
    $100.00 - $135.00

    Take 20% off online with code PRIMETIME

  • Versace Eros Flame Eau de Parfum
    2 sizes

    Versace

     

    Eros Flame Eau de Parfum

    4.4 out of 5 stars ; 431 reviews4.4(431)
    $109.00 - $139.00

    Take 20% off online with code PRIMETIME

  • Prada Luna Rossa Black Eau de Parfum
    2 sizes

    Prada

     

    Luna Rossa Black Eau de Parfum

    4.3 out of 5 stars ; 1031 reviews4.3(1031)
    $150.00 - $155.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Carolina Herrera Bad Boy Eau de Toilette
    2 sizes

    Carolina Herrera

     

    Bad Boy Eau de Toilette

    4.6 out of 5 stars ; 567 reviews4.6(567)
    $104.00 - $131.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Yves Saint Laurent Y Eau de Parfum Intense
    2 sizes

    Yves Saint Laurent

     

    Y Eau de Parfum Intense

    4.7 out of 5 stars ; 2897 reviews4.7(2897)
    $150.00 - $180.00

    Take 20% off online with code PRIMETIME

  • Dior Dior Homme Parfum
    3 sizes

    Online only

    Dior

     

    Dior Homme Parfum

    4.4 out of 5 stars ; 778 reviews4.4(778)
    $168.00 - $227.00

    Free Gift with purchase

  • TOM FORD Ombré Leather Eau de Parfum
    3 sizes

    TOM FORD

     

    Ombré Leather Eau de Parfum

    4.4 out of 5 stars ; 2319 reviews4.4(2319)
    $55.00 - $240.00

    Take 20% off online with code PRIMETIME

  • Dior Sauvage Eau Forte Parfum
    2 sizes

    Dior

     

    Sauvage Eau Forte Parfum

    4.6 out of 5 stars ; 1605 reviews4.6(1605)
    $168.00 - $199.00

    Free Gift with purchase

  • ARMANI Code Eau de Parfum
    4 sizes

    Sale

    ARMANI

     

    Code Eau de Parfum

    4.6 out of 5 stars ; 995 reviews4.6(995)
    sale price $83.40 - $175.00
    list price $88.00 - $175.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • ARMANI Giorgio Armani Stronger With You Powerfully Eau de Parfum
    3 sizes

    ARMANI

     

    Giorgio Armani Stronger With You Powerfully Eau de Parfum

    4.8 out of 5 stars ; 1047 reviews4.8(1047)
    $35.00 - $130.00

    Take 20% off online with code PRIMETIME

  • Coach Coach for Men Eau de Parfum
    2 sizes

    Coach

     

    Coach for Men Eau de Parfum

    4.6 out of 5 stars ; 455 reviews4.6(455)
    $95.00 - $130.00

    Take 20% off online with code PRIMETIME

  • Rabanne Phantom Eau de Parfum Intense
    2 sizes

    Rabanne

     

    Phantom Eau de Parfum Intense

    4.6 out of 5 stars ; 386 reviews4.6(386)
    $117.00 - $150.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Prada Luna Rossa Carbon Eau de Parfum
    4 sizes

    Prada

     

    Luna Rossa Carbon Eau de Parfum

    4.7 out of 5 stars ; 1103 reviews4.7(1103)
    $35.00 - $155.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Azzaro Forever Wanted Absolu
    2 sizes

    Azzaro

     

    Forever Wanted Absolu

    4.7 out of 5 stars ; 1941 reviews4.7(1941)
    $125.00 - $155.00

    Take 20% off online with code PRIMETIME

  • ARMANI Emporio Armani Stronger with You Absolutely
    2 sizes

    ARMANI

     

    Emporio Armani Stronger with You Absolutely

    4.8 out of 5 stars ; 945 reviews4.8(945)
    $110.00 - $135.00

    Take 20% off online with code PRIMETIME

  • Rabanne Million Gold Eau de Parfum Intense
    3 sizes

    Rabanne

     

    Million Gold Eau de Parfum Intense

    4.3 out of 5 stars ; 423 reviews4.3(423)
    $38.00 - $145.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Dolce&Gabbana Light Blue Capri In Love Pour Homme Eau de Parfum
    2 sizes

    Dolce&Gabbana

     

    Light Blue Capri In Love Pour Homme Eau de Parfum

    4.4 out of 5 stars ; 88 reviews4.4(88)
    $130.00 - $160.00

    Take 20% off online with code PRIMETIME

    +3 offers

  • Viktor&Rolf Spicebomb Night Vision Eau de Parfum

    Viktor&Rolf

     

    Spicebomb Night Vision Eau de Parfum

    4.5 out of 5 stars ; 168 reviews4.5(168)
    $155.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Burberry Hero Elixir de Parfum

    Burberry

     

    Hero Elixir de Parfum

    4.7 out of 5 stars ; 729 reviews4.7(729)
    $199.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Rabanne Invictus Victory Absolu Parfum Intense
    2 sizes

    Rabanne

     

    Invictus Victory Absolu Parfum Intense

    4.7 out of 5 stars ; 393 reviews4.7(393)
    $144.00 - $183.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Ralph Lauren Polo Red Eau de Toilette
    3 sizes

    Ralph Lauren

     

    Polo Red Eau de Toilette

    4.7 out of 5 stars ; 1152 reviews4.7(1152)
    $99.00 - $160.00

    Take 20% off online with code PRIMETIME

  • Dior Fahrenheit Eau de Toilette
    2 sizes

    Dior

     

    Fahrenheit Eau de Toilette

    4.4 out of 5 stars ; 84 reviews4.4(84)
    $112.00 - $135.00

    Free Gift with purchase

  • ARMANI Emporio Armani Stronger With You Eau de Toilette
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Eau de Toilette

    4.7 out of 5 stars ; 1856 reviews4.7(1856)
    $95.00 - $120.00

    Take 20% off online with code PRIMETIME

  • Yves Saint Laurent Y Elixir

    Yves Saint Laurent

     

    Y Elixir

    4.7 out of 5 stars ; 1787 reviews4.7(1787)
    $198.00

    Take 20% off online with code PRIMETIME

  • Valentino Uomo Born In Roma Yellow Dream Eau de Toilette

    Valentino

     

    Uomo Born In Roma Yellow Dream Eau de Toilette

    4.7 out of 5 stars ; 303 reviews4.7(303)
    $136.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • TOM FORD Ombre Leather Parfum
    3 sizes

    TOM FORD

     

    Ombre Leather Parfum

    4.3 out of 5 stars ; 737 reviews4.3(737)
    $67.00 - $300.00

    Take 20% off online with code PRIMETIME

  • NOYZ 12:00 Eau de Parfum
    2 sizes

    Only at Ulta

    NOYZ

     

    12:00 Eau de Parfum

    4.7 out of 5 stars ; 898 reviews4.7(898)
    $38.00 - $85.00

    Take 20% off online with code PRIMETIME

  • Montblanc Montblanc Explorer Extreme Parfum
    2 sizes

    Montblanc

     

    Montblanc Explorer Extreme Parfum

    4.7 out of 5 stars ; 484 reviews4.7(484)
    $112.00 - $146.00

    Take 20% off online with code PRIMETIME

  • ARMANI Emporio Armani Stronger With You Parfum
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Parfum

    4.7 out of 5 stars ; 1058 reviews4.7(1058)
    $120.00 - $145.00

    Take 20% off online with code PRIMETIME

  • Viktor&Rolf Spicebomb Extreme Eau de Parfum
    3 sizes

    Viktor&Rolf

     

    Spicebomb Extreme Eau de Parfum

    4.6 out of 5 stars ; 712 reviews4.6(712)
    $35.00 - $155.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Yves Saint Laurent La Nuit de L'Homme Eau de Toilette

    Yves Saint Laurent

     

    La Nuit de L'Homme Eau de Toilette

    4.7 out of 5 stars ; 116 reviews4.7(116)
    $105.00

    Take 20% off online with code PRIMETIME

  • Yves Saint Laurent L'Homme Le Parfum

    Yves Saint Laurent

     

    L'Homme Le Parfum

    4.4 out of 5 stars ; 92 reviews4.4(92)
    $160.00

    Take 20% off online with code PRIMETIME

  • Dolce&Gabbana The One For Men Eau de Toilette

    Dolce&Gabbana

     

    The One For Men Eau de Toilette

    4.7 out of 5 stars ; 149 reviews4.7(149)
    $112.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Ralph Lauren Polo Red Eau de Parfum Extreme
    3 sizes

    Ralph Lauren

     

    Polo Red Eau de Parfum Extreme

    4.6 out of 5 stars ; 1670 reviews4.6(1670)
    $35.00 - $135.00

    Take 20% off online with code PRIMETIME

  • Versace Eros Najim Parfum
    2 sizes

    Versace

     

    Eros Najim Parfum

    5 out of 5 stars ; 1 reviews5(1)
    $135.00 - $170.00

    Take 20% off online with code PRIMETIME

    +2 offers

  • Rabanne Million Gold Elixir
    2 sizes

    Rabanne

     

    Million Gold Elixir

    4.6 out of 5 stars ; 215 reviews4.6(215)
    $142.00 - $182.00

    Take 20% off online with code PRIMETIME

    +1 offers

  • Dior Dior Homme Sport Eau de Toilette
    3 sizes

    Dior

     

    Dior Homme Sport Eau de Toilette

    4.6 out of 5 stars ; 1641 reviews4.6(1641)
    $114.00 - $187.00

    Free Gift with purchase

  • Prada Luna Rossa Ocean Le Parfum
    3 sizes

    Prada

     

    Luna Rossa Ocean Le Parfum

    4.6 out of 5 stars ; 937 reviews4.6(937)
    $36.00 - $186.00

    Take 20% off online with code PRIMETIME

  • Jean Paul Gaultier Le Beau Narcisse Eau de Parfum
    3 sizes

    Online only

    Jean Paul Gaultier

     

    Le Beau Narcisse Eau de Parfum

    4.2 out of 5 stars ; 208 reviews4.2(208)
    $37.00 - $152.00

    Take 20% off online with code PRIMETIME

  • TOM FORD Noir Extreme Eau de Parfum
    2 sizes

    TOM FORD

     

    Noir Extreme Eau de Parfum

    4.6 out of 5 stars ; 717 reviews4.6(717)
    $165.00 - $240.00

    Take 20% off online with code PRIMETIME

  • Viktor&Rolf Spicebomb Mini Cologne Gift Set

    Viktor&Rolf

     

    Spicebomb Mini Cologne Gift Set

    4.7 out of 5 stars ; 377 reviews4.7(377)
    $30.00
    ($50 value)

    Take 20% off online with code PRIMETIME

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Cologne for men

Men's cologne adds a distinct dimension to your personality, serving as a silent yet powerful communicator. Not only that, but men’s cologne can also complement your personal style and leave a long-lasting impression. At Ulta Beauty, we offer a selection of top men's colognes, ranging from woody and robust scents to fresh, citrusy notes.

How to apply men’s cologne

While it’s easy to spritz-and-go, there are several ways to apply your cologne, so it lasts longer throughout the day:

  • Immediately apply cologne after showering directly onto dry skin. After a shower your pores are more open, helping the scent absorb deeper.
  • Hold the bottle 3-6 inches from your body. If you spray the bottle too closely, you risk over-applying. Any further, you may under-apply.
  • Apply cologne to warmer areas of the body like pulse points, inner elbows and your neck, to help the scent project and blend with your body’s unique chemistry.

What is a good cologne for men?

Selecting the right cologne is a personal journey. While we believe every cologne we offer is a great choice for men, make sure you choose a fragrance based on your liking. Find the best cologne for you by using our Fragrance Finder tool. Simply share your preferences and we’ll provide you with a choice of colognes we think you’d like best. For more on popular men’s cologne, check out our featured fragrance of the month.

To shop the latest in men’s fragrance, visit an Ulta Beauty near you or browse online.