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What is the Semi-Annual Beauty Event?

The Semi-Annual Beauty Event is a three-week sale featuring Daily Beauty Steals® in every category, wallet-friendly hair care pairs and more newness than ever before. If you missed out, don't worry, our big beauty sale will be back soon with even more offers on makeup, skin care, hair care and fragrance.

What happened to 21 Days of Beauty?

We’ve evolved 21 Days of Beauty to the Semi-Annual Beauty Event to bring you even more deals and offers on must-have beauty products. You can now get deals on every category, including newly introduced deals on shampoo and conditioner pairs. Keep an eye out for Semi-Annual Beauty Event updates this fall!

Check out our current offers and promotions

Although the Semi-Annual Beauty Event is over, you can still get more of the latest and greatest in trending beauty products by checking out our current offers and promotions. Whether you're looking for your holy grail products or discovering your next must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we're always adding new products to bring you even more beauty to love.

Get access to exclusive content and offers

Make sure you download the Ulta Beauty app for even more content and offers before our next sale. While you're at it, sign up for emails and text messages to stay in the know on our upcoming events and promotions. For even more exclusive perks, sign up to become an Ulta Beauty Rewards member.