Product Reviews Rated 3.74 out of 5 stars
407 Reviews
Most Helpful Positive Review Good for normal to oily skin Used this for a week for a foundation review. I can say it is a beautiful matte foundation. I personally have dry to normal skin. I do not set it and it dries to a powder finish however if will transfer if you touch your face a lot. It does have a few concerning ingredients but do your own research. They aren't so bad I'd never put it on my face again but it has perfume in it which is unnecessary. Now that I have the cons out of the way this foundation wore beautifully on me. It warmed to my skin throughout the day and ended up having a super natural finish. My cream and powder products all blended beautifully on top. If using a powder I'd suggest something pressed. Loose powders seem to lift the product. I am not giving it 5 stars because it does settle into my laugh and fine lines.
Most Helpful Critical Review Not repurchasing I actually really like this foundation at first; it blended well, had decent coverage, hid my pores; however, when I tried to build it up in certain areas, it completely took off the foundation underneath! So disappointed. I wanted this to be an HG drugstore option for me, too.
Reviewed by 407 customers Affordable 4
M from The bay
I always make sure to exfoliate and use a hydrating primer under foundation. I get dry patches and so far it looks good. Coverage is good as well.
Awesome full coverage matte foundation 5
Liz from Napa CA
A little goes a long way & it looks flawless. It works better with a foundation brush in m6 opinion & a setting powder. Its my go to everyday. No flash back & it doesn't oxidize. Great value for the price don't sleep on this!
Dupe for NARS luminous weightless ! 5
Elaina from Austin, TX
I love the finish it's not too matte but not dewy either. Full coverage and worked great with my sensitive skin.
I would probably not buy this product again. 1
Katelyn from Bluffton, SC
Daily use for full foundation coverage. It does not provide enough coverage and definitely is not matte.
Would buy again! 5
Shine from Texas
I don't usually like matte foundations but this was a good one! Leaves a matte finish, looks natural on the skin, it wouldn't be full coverage but it's buildable.
Shocking 5
Chris46 from Opelika, AL
I have tried so many foundations and they ALL oxidate. I usually look like an Oompa Loompa!! This is the first foundation that matches me perfectly and doesn't turn orange!! I don't have a line and I don't have to go down my neck with this foundation!!! I'm in shock. I pray this isn't discontinued!!???!! I'm soooo happy!!!
Not for dry skin 3
ally from Michigan
I have very dry, red skin. I will say that yes, this is medium to full coverage. I was actually quite impressed with the coverage. The only problem is that it sticks to every little dry patch and makes it look even more dry. Perhaps this would work if I didn't have dry and textured skin already.
I love this foundation 5
Guzman from Tucson Arizona
It feels good on the skin, has very good coverage, and a great price. My favorite!
Not for super oily skin 3
HJ from Ohio
I'm trying to replace my Loreal infallible fresh wear with a cruelty free foundation. So I tried this had high hopes but after 4 hours my blotting sheets are completely soaked in oil. It doesn't blot well either the foundation comes off. It blends beautifully and they actually have shades that match my olive skin. Coverage is ok more on the medium side. If you have combo or not super oily you'll probably love this. But if you're a grease ball like me I wouldn't recommend. I'm going to try to mix it maybe it'll be a good mixing foundation
LOVE! LOVE! LOVE 5
Seasea from Philadelphia, PA
Easy to blend, perfect color match (creamy coacoa), and great amount of coverage!
Great go to for affordable foundation 4
Jennifer Olson from CA
Love how this wears. Very buildable and easy to work with. Can't go wrong, especially for the price point
Beautiful coverage 5
YG from California
I love this foundation so much. I know not everything works for everyone but this foundation works wonders for me. It's the only foundation that leaves my skin looking flawless!
Not full coverage- color does not match my skin...looks grey 1
Belle from Chicago
i bought medium beige and it looks grey on my skin. It is supposed to be full coverage but it is not.
I've always used this 4
Valerie from Mobile
Had to purchase online due to the virus COVID-19 when I received my purchase the cap wasn't on tight and it wasted out within the wrapping just a FYI to the company even though it's in a protective wrap make sure the top is on tight
Yaasssss 5
Mona from Hemet Cali
Love this foundation.. good coverage and lasts
My holy grail ! 5
KT from Los Angeles, CA
I've tried everything .. Huda , ABH, NARS, Too faced, and so on.. but nothing ever really made me stick and commit to one , until I found this. This is my 3rd time repurchasing. Full coverage, matte, yellow and olive undertones. This stays on all day and goes on like a dream .
I was hopeful 3
Noelle from Seattle
I wanted to love this foundation so badly! I've been looking for an affordable matte foundation that would work for my combo skin. I saw this foundation in my local grocery store and decided to give it a try. I loved how the formula dried down to a powdery finish. Bronzer layered well with it. After applying all my makeup though, I noticed the foundation settling into my pores and looking cakey on my skin. After a full day of wear (10 hours) the foundation had come off most of my face. Maybe I will try the luminous version of this foundation and see if that works better.
My go to foundation! 5
Michelle from California
This is the best low cost foundation out there! I even prefer it over most high ends as well. It blends well and does not oxidize like a lot of foundations tend to do.
Definitely worth the money!
Best foundation in drugstore 5
Cruz from Murrieta
Okay my face is clear but it covers up the darks spots and I usually wear glasses so I have a tan line and it covers it up.
Holy Grail 5
Kailey from New York
My favorite foundation hands down both drugstore and high end. So underrated, perfect shade match, coverage and finish. I have dry skin and was worried bc it's matte but it doesn't cling to any of my dry patches. Lasts all day and looks great in pictures. Definitely worth the try!!
Just say no 2
VeroAna from San Jose, CA
I bought this foundation because the reviews seemed great for the most part. I was fooled, I did not like this foundation one bit. At first I thought it was just that I bought the wrong shade, so I bought another shade. I don't like either, I wish I could pinpoint exactly what is the problem. I will wait return these two and see if there is a different shade. I've used them a few times now and it's just a no for me. I do like that it's not heavy on the skin, so that's a plus.
Love love love it!😍 5
Susie from Louisville, KY
Love love love it! I bought this on clearance expecting it to be a fail. It's awesome. I'm 50 and was super happy with the coverage. Surprisingly, it doesn't seem to settle into lines, covers imperfections nicely, and blends well....all issues with a lot of matte foundations. My new go to. A little goes a very long way so this bottle will last forever.
Just bad 1
Worst foundation I have ever tried from Georgia
I bought two different shades. Both shades seemed to have something wrong with them. They would not mix in the bottles like the formula was separated. It would not blend out in my skin at all. I didn't even try to wear it out of the house. I tried mixing it with other more expensive foundations, nope. Nothing worked. This is a horrible foundation. What a waste of money, so disappointed. There are better cheaper foundations don't waste your money on this one.
Great for the price 3
Kenzie from Lakeland
Great for the price
5🌟🌟🌟🌟🌟 5
likaxo from Oklahoma
5 STARS!!🌟🌟🌟🌟🌟 Most slept on drugstore foundation!!! Full coverage and dries matte but a soft matte!!!!! So bomb!!! I'm a makeup artist and this is the only thing I've been using for the past 3 months again, very affordable and also awesome to use as a concealer/cream contour with other shades. I've never even done a review on here but had to for this one!!!
