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Summary
It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
Item 2570836
- If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
- Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
- For best results, start at the center of your face and blend outward.
Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Perfect Shade
It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...
Most Helpful Critical Review
Not for me
The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.
656 results
Great makeup
Verified Buyer
Great coversge, very lightweight easy to put on
Great product
Verified Buyer
Makes tour skin feel soft and not a heavy feeling foundation.
not for me
I wanted to love this product. I tried it for the first time when it was on sale. but I will not be buying again. nearing 40 I am finding myself with some new skin needs, and this emphasized my pores and wrinkles. even with setting spray and powder. and in those areas it looks very chalky and Cakey.
Enhances wrinkles and pores, caused breakouts
Describe Yourself Brand Buyer
I am an IT cosmetics girl so when I saw the lightweight foundation I wanted it to be my new daily foundation. It evens skin tone but it makes my almost-40 skin look like I'm 60! It shows every pore & wrinkle. I will go back to the full coverage
not for me
I was very excited to try something new as I'm in my 50s now and have been using my previous foundation for years. Well there is a reason I guess I stuck with my previous foundation. It gave me a nice glow while providing the coverage I need. This make up is just dull and fades throughout the day. The shade selected for me was a great match but I won't be purchasing again or recommending it. It wasn't for me but that doesn't mean it's not for someone else.
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