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Summary
It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
Item 2570836
- If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
- Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
- For best results, start at the center of your face and blend outward.
Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Most Helpful Positive Review
Perfect Shade
It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...
Most Helpful Critical Review
Not for me
The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.
656 results
What a great surprise
I bought this blind because it was on sale and I needed foundation. I've always loved It products so I thought why not. I really love it! Its so light weight with light buildable coverage. Color is good. Feels naked on the skin. Great blind buy!
Better Than the Competitor
I switched from IL MAKIAGE to try this and so far I am so impressed. It not onky looks better and kess streaky, but ut is a getter nstch fir my neutral skin which never seems to match perfect. I'm very happy I stunbked upon this.
very disappointed
I had high hopes for this product but it did not work for me at all. It was very streaky and did not blend well. It also made my skin dry and flaky even tho I exfoliate and used powerful moisturizer before applying. I returned this product.
Gorgeous product!
This is the perfect foundation for me (39 yo) - no SPF added (so I can control SPF myself in my skincare) lightweight, buildable coverage, and goes on like a dream (of course thanks to the Dimethicone). Do be careful with the pump it sprays hard!
not a fan
this foundation originally appeared to me because of the "skincare" added to it. by the end of the day, I was a grease ball with so much texture. I have combo oily and this just did not work for my skin. It would go on beautifully, but hated the finish by the end of the day. I tried primers, setting powders and sprays to make it work and it just wasn't for me.