skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Makeup Brushes & Tools
  • / Makeup Brushes
  • / Heavenly Skin Skin-Smoothing Complexion Brush #704
Heavenly Skin Skin-Smoothing Complexion Brush #704

It Cosmetics

Heavenly Skin Skin-Smoothing Complexion Brush #704

(174) REVIEWS (14) Q&A ASK A QUESTION

Item 2506227

Find in Store-

Discover how Great Brushes Give You Great Skin with this truly revolutionary, skin-smoothing brush from IT Cosmetics! Featuring patent-pending Heavenly Skin hair infused with anti-aging collagen, silk, peptides, niacin and antioxidants, the innovative brush technology instantly improves the look of your skin upon application - and delivers beautiful results every time. Pair it with your favorite skincare, color-infused skincare powders, solid serum foundations and complexion products, and experience how the custom-cut, angled brush head does the work for you, optically blurring away the appearance of lines, pores and imperfections for an airbrushed, flawless finish. Developed with plastic surgeons, this game-changing brush is cruelty-free and pro-hygienic for even the most sensitive skin types!

Click here to learn more about IT Cosmetics' Heavenly Skin Skin-Smoothing Complexion Brush #704!

Buff your favorite skincare and makeup onto skin using circular motions for beautiful, skin-smoothing results.

Beauty Tip: To extend the life of your brush and ensure your most flawless application, use Brush Bath once a week to cleanse and condition.

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHeavenly Skin Skin-Smoothing Complexion Brush #704
 
4.3

(based on 174 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Soft (150)
  • Applies evenly (136)
  • High quality (130)
  • Smooth finish (119)
  • Easy to clean (92)

Cons

  • Wastes make up (24)
  • Uneven application (14)
  • Causes streaks (8)
  • Feels rough on skin (4)
  • Poor quality (3)

Best Uses

  • Liquid (77)
  • Multi-use (76)
  • Highlighting & contouring (31)
  • Powder (29)
  • Travel (12)
    • Reviewer Profile:
    • Brand buyer (95), Budget shopper (54)

Reviewed by 174 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Great product

By Sissy

from Virginia Beach

About Me Budget Buyer

Verified Buyer

Pros

  • Applies Evenly
  • High Quality
  • Smooth Finish
  • Soft

Cons

    Best Uses

      Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

      Easy to apply makeup

      (1 of 1 customers found this review helpful)

       
      1.0

      Disappointing.

      By None

      from Richmond, VA

      Verified Buyer

      Pros

      • Soft

      Cons

      • Awkward handle shape. Coudn't grip well.

      Best Uses

        Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

        For the price, it was just dissappointing. The Bare Minerals brush is much better.

         
        5.0

        Great brush to apply a BB / CC cream

        By Ubkz2

        from WI

        About Me Brand Buyer

        Pros

        • Applies Evenly
        • High Quality
        • Smooth Finish
        • Soft

        Cons

          Best Uses

          • Liquid

          Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

          I bought this brush to apply my daily BB cream and it works wonderfully. OF course it soaks up some of the makeup and I have to deep clean it at least every other week but honestly even for the hefty price tag I would not trade it in, and I have recommended it to a couple of friends. I am very particular that my foundation is put on flawlessly and this brush has managed to meet my expectations.

          (0 of 1 customers found this review helpful)

           
          5.0

          Would buy again

          By Gayle

          from Okla

          About Me Budget Buyer

          Verified Buyer

          Pros

          • High Quality
          • Soft

          Cons

            Best Uses

              Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

              With compact makeup

              (2 of 2 customers found this review helpful)

               
              5.0

              This brush is a must

              By Heather

              from Chandler, AZ

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Applies Evenly
              • Cruelty-Free
              • Easy To Clean
              • High Quality
              • Smooth Finish
              • Soft

              Cons

                Best Uses

                • Liquid
                • Multi-Use

                Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                I use this brush with my confidence in a compact foundation from It Cosmetics. I am very glad I splurged for the brush as the application is so much better without wasting product. This brush is designed to be used with liquid and cream foundations and liquid and cream blush or bronzer. It is not for anything that is in powder form. I don't usually buy expensive brushes but this one was worth the money.

                 
                5.0

                Great tool for a smooth finish

                By BeachGirl83

                from Ohio

                Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                I was hesitant to pay this much for one brush, but I had a coupon so I took the plunge. I have always used my hands to apply my BB and CC cream foundation in the past, but found that I have never been able to achieve a look that appears flawless. This brush has given me the perfect tool to achieve the results I wanted...light, airy and very natural with just the right amount of coverage. I am very happy with this purchase.

                 
                5.0

                Complexion Brush

                By Jill

                from Pensacola, FL

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Applies Evenly
                • Cruelty-Free
                • Easy To Clean
                • High Quality
                • Smooth Finish
                • Soft
                • Versatile

                Cons

                  Best Uses

                  • Multi-Use

                  Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                  I first became aware of this brush when I went into an Ulta Store in California. I asked the clerk for info on IT makeup and she offered to show me how it looks. She used this brush and the makeup went on evenly with very little product used. Loved it then, but waited until I returned to Florida to purchase the brush! I absolutely love it.

                   
                  5.0

                  Love the brush and applies the foundation perfectly

                  By Ruth aka nana

                  from Springfield

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Easy To Clean
                  • Soft

                  Cons

                    Best Uses

                    • Multi-Use

                    Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                    I find the brush very easy to use and clean.

                    (0 of 2 customers found this review helpful)

                     
                    2.0

                    Would not buy again

                    By Kristy

                    from Houston

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                    • Soft

                    Cons

                    • Uneven Application
                    • Wastes Make Up

                    Best Uses

                    • Liquid

                    Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                    Used it with the compact foundation, wastes makeup. It is no better than any other brush.

                     
                    5.0

                    My absolute favorite makeup brush

                    By Jenn

                    from Aiken, South Carolina

                    Verified Buyer

                    Pros

                    • Anti aging benefits
                    • Applies Evenly
                    • Cruelty-Free
                    • Easy To Clean
                    • High Quality
                    • Smooth Finish
                    • Soft
                    • Versatile

                    Cons

                      Best Uses

                      • Creams
                      • Liquid
                      • Moisturizers
                      • Multi-Use

                      Comments about It Cosmetics Heavenly Skin Skin-Smoothing Complexion Brush #704:

                      I use this brush daily to apply my moisturizer. I also use it to apply my it cosmetics foundation.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      14 Questions | 14 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does this brush have to be replaced every so often due to anti-aging products being used up?
                        Asked on 2/3/2018 by Shari from TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out! The skincare and anti-aging benefits in the Heavenly Skin brushes are permanently infused into the bristles, so even as you use IT and wash IT, these benefits do not leave! XOXO

                          Answered on 2/6/2018 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference in this brush and the Airbrush Complexion Perfection Brush #115? Is one better than the other when applying foundation?
                        Asked on 12/22/2017 by Beauty NC from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for reaching out! The Heavenly Skin Skin-Smoothing Complexion Brush #704 is part of our Heavenly Skin Collection, which features bristles infused with skincare including silk, niacin, anti-oxidants, and peptides. These brushes also feature weighted handles and custom cut synthetic bristles. The Airbrush Complexion Perfection Brush #115 features a weightless handle, just like all of our Airbrush brushes. Both brushes will give similar results, however IT is up to you as to which you prefer to use! XOXO

                          Answered on 12/22/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Hello! I was just wondering how often I should wash this brush and what should I use to do so? Thanks! I'm using it for liquid foundation and usually wear it between 3-4 days a week
                        Asked on 9/8/2017 by Jess from Antioch CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, this is a great question! We suggest doing a deep clean of brushes every other week at least, this will keep your brushes in the best shape possible! You can do this by using warm water and baby shampoo and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. In between deep cleans a great option is our Brush Bath which you can check out using the link below. Just a quick spray and IT dissolves make up immediately and wipes right off! Hope this helps. XOXO

                          http://www.ulta.com/brush-bath-purifying-brush-cleaner?productId=xlsImpprod12391015

                          Answered on 9/11/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What's the difference between brush 301 and 704?
                        Asked on 7/23/2017 by tngal from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! The Velvet Luxe Plush Foundation Brush #304 is a paddle style brush head and is densely packed to deliver full coverage. This is part of the Velvet Luxe Collection which features optical blurring synthetic bristles for an airbrushed finish. The Heavenly Skin™ Skin Smoothing Complexion Brush #704 is part of the Heavenly Skin Collection and features skincare infused into the bristles! IT contains niacin, silk, antioxidants, and peptides which are permanently infused, so even when you wash IT, these benefits remain! This brush features an angled custom cut to easily apply product to the natural contours of the face. We hope this information is helpful! XOXO

                          Answered on 7/24/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How do you clean the #705 Geavenly Brush? I'm afraid to try for fear of removing the stuff that's built into the brush or changing the consistency of the brush.
                        Asked on 7/15/2017 by Lakegirl from Michigan

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for reaching out to IT! We recommend quick spot cleaning your brush using Brush Bath! To use, spray the bristles and rub onto a dry paper towel to remove any product and color. IT is important to additionally deep clean your brush to maintain the lifespan of it. For this, use warm water and mild baby shampoo to thoroughly clean the bristles. Repeat until the root of the bristles is clear of all built up product and color. Allow to dry completely overnight as well before use of IT again! XOXO

                          Answered on 7/18/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Can this brush be used for only applying serums and moisturizers to buff them into the skin, therefore, not using mh fingers? If not, which iT brush would it be? TY.
                        Asked on 6/9/2017 by Sable60 from Cuyahoga Falls, Oh.

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you so much for reaching out. You can use the 704 brush to apply your cream or liquid foundations as well as any skincare. IT is all up to you! We hope this helps! XOXO

                          Answered on 6/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Can you use this brush for IT Your Skin But Better CC+ Airbrush Perfecting Powder SPF50? Can you recommend any Heavenly Skinbrush for this IT powder?
                        Asked on 5/9/2017 by Ireneal from Maple Grove, Mn

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The Heavenly Skin Skin-Smoothing Complexion Brush #704 will be too dense and small to apply CC+ Airbrush Perfecting Powder. We recommend using a large fluffy powder brush to apply IT for a sheer but buildable veil of coverage to set your makeup. We love using the Airbrush Powder Wand Brush #108. You can shop IT through the link below! XOXO

                          http://www.ulta.com/airbrush-powder-wand-brush-108?productId=xlsImpprod11061086&sku=2274465&_requestid=3501118

                          Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How should this brush be cleaned so as not to deplete the antioxidents infused in the bristles?
                        Asked on 5/8/2017 by GL from Baytown, TX

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, this is a great question! We suggest doing a deep clean of brushes every other week at least, this will keep your brushes in the best shape possible! You can do this by using warm water and baby shampoo and just swirling the bristles in that. Make sure you keep them pointed down as to not get any water into the base of the brush! Then just lay IT flat to dry. In between deep cleans a great option is our Brush Bath which you can check out using the link below. Just a quick spray and IT dissolves makeup immediately and wipes right off! Hope this helps. XOXO

                          http://www.ulta.com/brush-bath-purifying-brush-cleaner?productId=xlsImpprod12391015

                          Answered on 5/8/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        How does this brush compare to the #7 dual ended brush? Marketing makes it seem like this brush is better for the confidence in a compact, but I like the dual ended brush..please help!
                        Asked on 4/10/2017 by Bonnie

                        1 answer

                        • Brand Expert

                          A:

                          HI there, thanks for your question! The Heavenly Skin Skin Smoothing Complexion Brush #704 was designed for Confidence in a Compact. The brush head is the perfect size to fit easily inside the compact. IT features an angled, flat top brush head to give an even, full coverage, smooth application with the unique texture of this foundation. IT is solid in the compact, but melts with the warmth of the skin to transform into a weightless serum finish. The brush truly does all the work for you! If you have the Heavenly Luxe Complexion Perfection #7 Brush, absolutely use IT and see how it works with your application of Confidence in a Compact! XOXO

                          Answered on 4/11/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi. I'm interested in finding an alternative to the Heavenly Skin Skin-Smoothing Complexion Brush #704 to use with my Confidence In A Compact foundation. I was looking at the Airbrush Serum Foundation Brush #131 and Airbrush Complexion Perfection Brush #115. What are the similarities, if any and differences to the 704? Which would be the best for that serum foundation for a medium-full / buildable coverage?
                        Asked on 3/27/2017 by fvzi from New York, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The brush most comparable to the Heavenly Skin Skin-Smoothing Complexion Brush #704 is the Airbrush Serum Foundation Brush #131. IT is most similiar in size and is densely packed to apply foundation with full coverage. The Heavenly Skin brush is permanently infused with skin care ingredients into the bristles so as you apply, you are smoothing on good for you, skin loving, anti-aging benefits. The Airbrush Serum Foundation Brush #131 is super lightweight and features synthetic bristles. You can try IT out in store at your local Ulta! XOXO

                          Answered on 3/28/2017 by Brand Expert from IT Cosmetics
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?