Rated 4.34 out of 5 stars
Most Helpful Positive Review OMG!!! You won't believe how great this brush it...
I am not usually one to spend a lot of money on makeup brushes but, I have to tell you that his one was TOTALLY worth it. The store representative recommended the IT Confidence In A Compact foundation that I really and truely love. She matched the color to my skin prefectly and she applied it with this awesome brush. She explained that it was a specially designed brush that's infused with collagen and silk that blends the foundation so finely and smoothely that it makes pores, discolorations and imprefections disappear and,OMG, she was right!!! The brush has a luxurious feel, like a pampering spa application. It didn't even feel like I had anything on my face and my skin felt fantastic. It evidently looked fantastic as well because within half an hour of leaving the store I actually got two compliments on how pretty my skin looked. Needless to say, I turned around and went right back to Ulta and purchased this brush. I truely believe that it makes all the diffence in the smooth finish achieved. So, for me it was so worth the hefty price tag!! I'd purchase it again and again..for Real!!!
Most Helpful Critical Review It's just ok
I got this to use with the new compact. It works well with the compact but I feel once you get a liquid product on the brush it becomes scratchy. Which surprised me considering IT cosmetics normally has beautifully soft brushes. This brush is soft with powder products however and I think that is how I will use it. I use it with the compact linked in the video down below :)
Reviewed by 187 customers Love this Brush
clnapier from TN
I got this brush for free for ordering some other IT products. Its one of my favorite brushes!
Good brush but expensive
Sophia from The earth
I got this brush as a free gift with an product I ordered. The brush is soft and doesn't scratch my skin when applying makeup. I like the brush but it's pricey. If the price isn't a problem for you then I recommend this brush
Haven't gotten to use it yet. I didn't receive free gift.
Rowdy from Birmingham, Alabama
See service/delivery comments below.
Great Foundation Brush
Banana Peel from Los Angeles, CA
This is a great foundation brush! It doesn't streak (unless you press really hard) and has a good amount of weight to it.
Kim from CA
I received this brush as a free gift with IT CC cream. I really like it for applying & buffing. However I probably would not have purchased it because it retails for about $40.
Meximelt from Fort Worth, TX
Tried using a cheaper foundation brush when I first tried iT cosmetics and my makeup still looked good. But this brush allows me to use less foundation while blending and smoothing out my complexion to an almost airbrushes finish. AMAZING!!!
Of course 'it' is the best!
Sas from Connecticut
'it' brushes are the best. There's no doubt. When/if you can afford to start a collection, I encourage you do so. It's one thing to own soft amazing brushes, and another to have them last and last. I suggest you wash and care for any brush no matter where they're from to get the best life out of it. I've never had an 'it' brush, lose hairs or lose their shape! They ALL feel amazing, especially the 'skin-smoothing' ones w the white fiber hairs! You will never regret buying one of these brushes and Ulta has great prices on the IBFU!
Great at first .....then not so great
Katie from Sarasota, Florida
At first I LOVED this brush......THEN after I used it for a bit, I washed it... and the brush completely fell apart!!! I was taking hair off my face that was stuck with my foundation, not fun.
Great foundation brush
CarrieK02 from Chicago, IL
I was in need of a new brush as my favorite brush was starting to shed from a long love affair! I have always loved the quality of everything IT cosmetics, but especially their brushes. The first time I used this for my liquid foundation it felt a little stiff, but the application was just flawless. As I have been using it more, I have noticed that it does loosen up and feels better on my skin. I know IT brushes are an investment, but they are highly worth the price!
Best Foundation Brush!
Roxie from Nashville
I had been wearing the It cosmetics Bye Bye Foundation which I was already in love with but did not get quit the coverage I wanted. I used the same foundation with this brush and WOW! Better coverage and smoother look!
Kelsey from Kzoo, Mi
I bought this brush because it went worth the serum-foundation - you can use any old foundation brush as long as you wet it down first & wring out the excess water, but I do love this brush.
Must Have This Brush
AprilGz from Texas
Must have this brush to apply the Confidence in a Compact Foundation. It goes on so smooth and light weight.
Alexis Rain from Madras,Or
Recently bought this item to go with my "it" bye bye foundation. It works so wonderfully and I've tried may brushes in the past. Every application comes out flawless, could it be the foundation, maybe that too is amazing, I haven't used it with any other. Whether its the brush or foundation or a combination of both I have zero complaints. This brush never makes my skin look as though I've been roughing it up with a brush nor do I have any streaks or uneven coverage. I would definitely recommend this, its not cheep but wroth every penny!!
Sissy from Virginia Beach
Easy to apply makeup
None from Richmond, Va
For the price, it was just dissappointing. The Bare Minerals brush is much better.
Great brush to apply a BB / CC cream
Ubkz2 from WI
I bought this brush to apply my daily BB cream and it works wonderfully. OF course it soaks up some of the makeup and I have to deep clean it at least every other week but honestly even for the hefty price tag I would not trade it in, and I have recommended it to a couple of friends. I am very particular that my foundation is put on flawlessly and this brush has managed to meet my expectations.
Would buy again
Gayle from Okla
With compact makeup
This brush is a must
Heather from Chandler, AZ
I use this brush with my confidence in a compact foundation from It Cosmetics. I am very glad I splurged for the brush as the application is so much better without wasting product. This brush is designed to be used with liquid and cream foundations and liquid and cream blush or bronzer. It is not for anything that is in powder form. I don't usually buy expensive brushes but this one was worth the money.
Great tool for a smooth finish
BeachGirl83 from Ohio
I was hesitant to pay this much for one brush, but I had a coupon so I took the plunge. I have always used my hands to apply my BB and CC cream foundation in the past, but found that I have never been able to achieve a look that appears flawless. This brush has given me the perfect tool to achieve the results I wanted...light, airy and very natural with just the right amount of coverage. I am very happy with this purchase.
Jill from Pensacola, FL
I first became aware of this brush when I went into an Ulta Store in California. I asked the clerk for info on IT makeup and she offered to show me how it looks. She used this brush and the makeup went on evenly with very little product used. Loved it then, but waited until I returned to Florida to purchase the brush! I absolutely love it.
Love the brush and applies the foundation perfectly
Rad from Springfield, Missouri
I find the brush very easy to use and clean.
Would not buy again
Kristytxs from Texas
Used it with the compact foundation, wastes makeup. It is no better than any other brush.
My absolute favorite makeup brush 😍
Jenn from Aiken, South Carolina
I use this brush daily to apply my moisturizer. I also use it to apply my it cosmetics foundation.
My fav foundation brush
Kool Karen from Chesterfield, MI
I use this brush to smooth out my confidence in cream foundation by IT.. love this brush as I do all the IT brushes!
I would buy this product again.
Jodie from Conway, SC
I use this brush to apply foundation. I love this brush, but it's kinda expensive.